Slides from a talk given at the PPA Conference in May 2012, discussing problems around responsive HTML5 content production.

1. cross platform
magazine production solution
Padify is a
Made by

2. cross platform
Does the world
need another
solution?

3. cross platform if...

4. cross platform
if... you redo each page for every
device and orientation
if... you copy and paste all your text
and reimport all your images
if... you don’t mind that nobody can
read your content on a smartphone
if... you ignore all your existing
workflow, assets, systems and staff

5. not really
cross platform
at all

6. delivery
is not the problem
cross platform

8. Cross-platform Responsive
design
Accessible
Semantic Low file size
InteractiveNon-proprietary
iOS
Android
Web
Low lock-in Future proof
Smartphones
Tablets
Laptops
TV
Simple web
technology
Desktop

9. Reader app
Newsstand

10. cross platform workflow
is the real problem

11. ✓ fast
✓ usable
✓ scalable
✓ cost effective
cross platform workflow

12. Padify lets you design just once for
all devices and orientations.

13. Practical workflow
• No copy & paste or rekeying
• Sync with Dropbox
• Simple templating for unstructured
magazine content
• Designer-friendly user interface
• Instant preview for different devices
• Responsive layout tools = design once

14. Tap
for more
info
Layers
Hotspots
Multilevel undo
Animation
Custom fonts
Pasteboard
WYSIWYG editing

15. Instant preview
Responsive grid layout
Rule the
pitch
Tap
for
more
info

16. Very simple integration
Padify
Newsstand
Dropbox
InDesign
Reader
app

17. API
Not quite so simple
Dennis Publishing
integration
Padify
Stonewash
Drupal
CMS
Newsstand
HTML5
Pugpig
Drupal
templates
InDesign
Dropbox

18. Templated High design
Simple text articles
Regular feature
Complex, media-rich
Special features

19. Friendly
fats

20. info@padify.net