Social in 5 Years: Will You Still Be Relevant?
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Technology is revolutionizing social/digital marketing and how brands interact with customers. AI can already automate content creation, customization and customer care. Are you ready for what’s next?
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Social in 5 Years: Will You Still Be Relevant?
- 1. July 2017 1
- 2. 22 2004 2011 NOW Connect Create FUN Our missionatFacebook istomaketheworld moreopenand connected. Togive everyone the power to createand shareideasand informationinstantly, withoutbarriers. Instagramisabout capturingandsharing theworld’smoments. empower people to express themselves, liveinthemoment, learn aboutthe world, andhavefuntogether
- 3. 33
- 4. 44 “I regard AR as a big idea, like the smartphone.” - Tim Cook, CEO, Apple “Facebook will be all video.” - Nicola Mendelsohn, VP, Facebook “Message a business just the way you would message a friend.” - Mark Zuckerberg, CEO, Facebook “We will shift [from mobile- first] to a world that is AI- first.” - Sundar Pichai, CEO, Google “Surfaces will be the new screens.” - Auro Trini Castelli, CSO, Gyro “Messaging apps will replace ad broadcasting.” Thomas Husson, VP, Forrester
- 5. 5 Facebook is 70% larger than the 2nd largest channel. Facebook Messenger has 1 billion active monthly users. “We think you should message a business just the way you would message a friend.” - Mark Zuckerberg
- 6. 6 Companies that use AI, big data, and IoT tech to uncover new business insights will steal $1.2 Trillion per year from their less informed peers by 2020. “We will shift [from mobile- first] to a world that is AI-first.” - Sundar Pichai, CEO, Google, October 2016
- 7. 7 By 2021, 75% of Global Mobile data traffic will be video content. Also by 2021, 7,000,000,000,000 (that’s trillion) videos will be created every year. (That’s 2.5 videos created per person daily.) “In five years time Facebook... will be all video” - Nicola Mendelsohn, Vice President for Facebook, June 2016
- 8. 8 63% of all global sharing activity takes place via Dark Social. 32% of people who share content online only share via Dark Social – email, IM, and messaging apps. “Messaging apps will introduce a paradigm shift for marketers where interactive and contextual conversations will replace ad broadcasting.” - Thomas Husson, VP and principal analyst at Forrester
- 9. 9 More than 50% of U.S. consumers expect technology to connect to products consumers already have. 12% of Americans own “smart clothing.” “Surfaces will be the new screens. Think walls, floors, ceilings, walkways – every surface will carry the power to communicate with us.” - Auro Trini Castelli, Chief Strategy and Innovation Officer, Gyro
- 10. 10 43 million U.S. consumers claim to be very interested in using virtual reality. 50% of all users who make a purchase on Houzz use the AR tool before purchase. “I regard AR as a big idea, like the smartphone.” - Tim Cook, CEO, Apple
- 11. 11 Allvideo Mostly invisible Driven by AI On everything Experienced in different places DOMINATED BY FACEBOOK
Editor's Notes
- Forrester: http://www.forbes.com/sites/gilpress/2016/11/01/forrester-predicts-investment-in-artificial-intelligence-will-grow-300-in-2017/#7c966ecfafef
- Source: Cisco http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html
- http://www.businessinsider.com/the-messaging-app-report-2015-11
- The end of platforms and screens – every device and every surface is a social interaction from your arm, that building, to the inside of your refrigerator. The digital revolution is ending – it will be physical, not digital Note: Stills from “Microsoft’s Productivity Future Vision” video: https://youtu.be/w-tFdreZB94 Source: Simmons http://www.healthcare-informatics.com/article/new-pwc-survey-looks-explosion-consumer-adoption-wearables-now-what-are-implications
- Houzz discovered that people want to buy items for their home from the app, but when the items aren’t just décor, they aren’t confident in their choices (ie: tile, bathtubs, etc.) Using AR on their app, you can actually add the items you’re considering purchasing to the exact space in your house where the item would go. When designed, they thought this was the next best thing to being in the showroom where they could touch and see the products, but now – it’s actually better than that, bc consumers can see the products in their own spaces. http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001927&dsNav=Ntk:basic%7cvirtual+reality%7c1%7c,Ro:17,N:406,Nr:NOT(Type%3aComparative+Estimate)