The next 5 years in
Mobile * i.e. everything

‘Business as Usual’ is dead

Scenes at papal inaugurations 2005
versus 2013 Nest Smart Meter App

Image via Ericsson

Image via Ericsson

A majority of your 2018
revenues is likely to come from products and services that don’t even exist today

The End of ‘Protected Spaces’
is near Media Telecom Banking Money Medical Pharma

Mobile Broadband is a cash-cow
shifter

Cloud Culture: Abundant...Everything Photo by
incurable_hippie - http://flic.kr/p/4XtorH

Beware: “Managed Dissatisfaction” is ending
Reed Hastings, Netflix CEO on Arrested Development, House of Cards, and the Future of Netflix: Movies + TV: GQ via Quartz.com “Hastings call this managed dissatisfaction. The traditional entertainment ecosystem is built on it, and it’s a totally artificial concept” The point of managed dissatisfaction is waiting. You’re supposed to wait for your show that comes on Wednesday at 8 p.m., wait for the new season, see all the ads everywhere for the new season, talk to your friends at the office about how excited you are...”

The Internet of Everything 1
- 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8 Video Source: Cisco via Youtube

Soon: 1000s of smart little
helper ‘agents’

Video Source: IBM Future Scenarios,
Youtube 13 Video Source: Cisco via Youtube http://soulofstartrek.blogspot.ch/2012/01/enterprise-d-in-hd-captains-log-next.html

‘Business as Usual’ is deadETA:
2017

Used to be Is (almost)
Soon for some Beyond soon but quite likely Mobility (R)Evolutions: Huge social, economic, ethical implications

Expect a $250 Billion shift,
globally

2015: ICT | Big Data
| SoLoMo Intelligence everywhere

Most products become services

From ownership to access

Photo by 900hp - http://flic.kr/p/9MTJpf
Being human in a ‘totally digital’ society

Massive Human - Machine /AI
Interface (R)Evolution

Deep, real-time, contextual data ☯
Fast & ubiquitous connectivity ☯ Location-aware services ☯ Powerful yet cheap mobile devices ☯ Cloud computing culture ☯ Video is the new text ☯ Social-everything ☯ Ultra-smart electronic agents ☯ The Internet of Things / M2M

= Mobile Devices are our
external brains

Total Convergence Online Offline Human
Machine Things EventsInformation Data

Machine / Robot / AI
Jobs versus Human Jobs 0 23 45 68 90 Today 2015 2020 2040 Machines, Software Agents, AI, Robots Trad. Human ONLY Human * supported by Machines Source: Gerd Leonhard Projection Traditional human labor will shift to machines, dramatic rise of highly ie only-human work

Paradigm-shifts on an unprecedented scale

Most of us already are
or will become Knowledge | Creative | Connective-Workers ...using real-time information and intelligence supplied by an exponentially growing digital network that will leverage the IoT / IoE and Smart Machines

Humarithms: emotional, fluid, organic ≠
Algorithms

Next: fabricated realities...?Realness will prevail

Brands: make sense not noise:)
Image source: http://pinterest.com/cibbva/ Image source http://itvtu.blogspot.ch/2012_08_01_archive.html

Locked Loose Business Models: the
direction is clear! Liquid

Flexible. Resilient. Decentralized

Data is the new Oil
(again:::)

If Data is the new
Oil let’s hope we will do things differently, this time

The 3 spheres of data:
shift towards anticipation Volunteered Observed Inferred

Personal Data. Granular Permissions. Timely
Knowledge. Precise Location Awareness. Highly Contextual. Totally Realtime = Predictive Powers.

37

The Future: Contextual Search (contextual
everything:)

We are being searched...sought- out...found
Most technologies that we used to direct will start conducting themselves

Searching for something Information seeking
usi.e. we are ‘being searched’

Everything becomes: Dynamic Real-time Social
Mobile Local Fluid Predictive

In order for any of
this to work, we will need a Gigantic Opt-in /www.brandnewmedia.co.uk/2012/02/29/the-joy-of-not-being-sold-anything/

We need to consider the
social implications of IoT and IoE, Big Data, M2M, AI, Prediction technologies

Let’s not kill the golden
goose

Photo by the justified sinner
- http://flic.kr/p/djnXUR Do we really need more ‘intelligent marketing’ just to create the next Generation of Human Consumption Machines...?

Attention Economy ☯ Intention Economy
Via Wikipedia: “Doc Searls coined the term in the Linux Journal: "The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them" Despite the advancement internet businesses are still seller oriented. Searls gives an example of intention economy scenario: "A car rental customer should be able to say to the car rental market, 'I'll be skiing in Park City from March 20-25. I want to rent a 4-wheel drive SUV. I belong to Avis Wizard, Budget FastBreak and Hertz 1 Club. I don't want to pay up front for gas or get any insurance. What can any of you companies do for me?' — and have the sellers compete for the buyer's business."

Yet we must retain places
like this

48 And we will certainly
need seriously reliable Ways to Opt-Out

“We’re at the level of
infants in moral responsibility - but with the technological capability of adults” Nick Bostrom (Oxford University) BBC News - How are humans going to become extinct? http://www.bbc.co.uk/news/business-22002530

Faustian Bargains everywhere?

Photo by Zanthia - http://flic.kr/p/bpXtEx
A love-hate relationship between us and the users of our data?

5 Billion ‘Consumers’ will push
back

From mousetraps to magnets

Summary & Key Take-Aways

Thanks for your time and
attention! Visit GerdCloud.com to download this PDF (and many others incl. my free books)