Unique mobile opportunities
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The document discusses various opportunities for mobile marketing including push notifications, barcodes and QR codes, augmented reality, facial recognition, location-based offers, mobile search extensions, voice navigation and Touch ID. It also mentions trends in mobile design such as designing for thumbs and concepts like a "smell phone". Examples of using augmented reality and designing for thumbs are provided through YouTube links.
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This document outlines an agenda for a digital marketing course that covers topics like search engine marketing, viral marketing, search engine optimization, and developing a digital marketing plan. The agenda includes sessions on the pros and cons of different strategies, key success factors, seeding strategies, and a final wrap-up. One session involves a brain teaser about whether a viral marketing campaign with a 4% probability of being forwarded and an average of 30 recipients per forward would grow exponentially.
E-Marketing
This document outlines the course overview, methodology, group projects, and grading system for an e-Marketing course taught by David Gracia. The course covers key topics in digital marketing including search engine marketing, search engine optimization, viral marketing, online reputation management, and developing a digital marketing plan. Students will learn strategies and techniques through real-life examples, online video demos, mini case discussions, and by participating in a Google Marketing Challenge and developing a digital marketing plan for a client in groups. Grades will be based on class participation, performance in the Google Marketing Challenge, and the quality of the digital marketing plan.
Digital Marketing
This document outlines the course overview, methodology, group projects, and grading system for a digital marketing course. The course covers key topics like search engine marketing, social commerce, and developing a digital marketing plan. Students will learn strategies and techniques through real-life examples, online video demos, and mini case discussions. They will also participate in a Google marketing challenge and work in groups to develop a digital marketing strategy and plan for a client.
Digital Marketing
This document provides an overview of a digital marketing course. The course covers key topics like search engine marketing, search engine optimization, viral marketing, online reputation management, and developing a digital marketing plan. Students will learn strategies, techniques and tools through lectures, real-life examples, video demos and case discussions. They will also complete a group project developing a digital marketing strategy for a client and can opt to take the Google Adwords certification exam. Grades are based on class participation, performance in the Google Marketing Challenge, and a final digital marketing plan.
Collaborative tool workshop
The document provides an overview of an online collaborative tools workshop conducted by David Gracia. The workshop aimed to introduce students to key online tools for improving communication and facilitating project collaboration. It covered tools for video/audio conferencing, online surveys, social bookmarking, document sharing, wikis, project management, slide sharing and discussion forums. For each tool, the document described basic and advanced functionalities and provided further information links. The goal was to help students improve case discussion, project work and make use of multiple tools together for meetings, organizing tasks and increasing the audience of their work.
Collaborative tool workshop
1. The workshop aims to provide students with an overview of main online collaborative tools to improve communication and facilitate case discussions and project management.
2. It covers tools for video/audio conferencing, project management, surveys, document sharing, wikis, meetings with screen sharing, and discussion forums.
3. The workshop consists of three sessions that demonstrate the basic and advanced features of tools like Skype, Basecamp, SurveyMonkey, Google Docs, Wikispaces, and SlideShare to organize work, share content, and increase an audience for presentations.
Collaborative tool workshop
The document summarizes a workshop on collaborative tools. The workshop consists of 3 sessions covering tools for video/audio conferencing, project management, and online surveys. Session 1 covers tools like Skype for video calls and document sharing. Session 2 discusses project management tools like Basecamp. Session 3 reviews online surveys using SurveyMonkey and online discussion forums. The goal is to provide students an overview of main online collaborative tools to improve communication and facilitate project work.
Facebook places
Facebook Places allows users to check-in at businesses and share their locations with friends on Facebook. It aims to track the 250 million users who access Facebook on mobile devices and are twice as active. By allowing customers to check-in, businesses give them power to tell friends about the business. The document discusses how to create a Facebook Place page for a business and leverage check-ins, events, and deals to maximize marketing through Facebook Places.
Campaign Management Course
This document discusses several digital marketing strategies including search engine optimization, search engine marketing, social media marketing, viral marketing, crowdsourcing, online user experience design, and campaign management. It also addresses using social media for crisis communication and how the long tail effect can influence digital marketing approaches.
Overview
This document discusses key concepts in digital marketing including search engine optimization, social media marketing, viral marketing, crowdsourcing, and crisis management to improve a company's online user experience and overall digital marketing strategy.
Who Owns a Twitter Account?
Laura Kunsberg was a journalist who worked for BBC with a Twitter account that had over 60,000 followers. When she was hired by ITV News in July 2011, she changed the name of her Twitter account from @BBCLauraK to @ITVLauraK, transferring all of her followers to her new employer's brand.
Crisis Management Plan
The document outlines a social media crisis management plan including recommendations to:
1) Establish a social media emergency team to prevent, respond to, and manage crises.
2) Develop protocols for identifying and responding to crises in the early stages through all media channels.
3) Monitor brand reputation after crises and evaluate response effectiveness to prevent future issues.
How To Manage Trolls
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
Buzz Monitoring Strategy
The document discusses the importance of buzz monitoring strategies for businesses, noting that social media now influences search engine results and legitimate consumer voices must be actively heard. It outlines key areas to monitor like products, brands, and competition, and recommends metrics and tools companies can use to measure buzz, understand consumer insights, and mitigate any negative coverage.
The role of the community manager
The document describes the role and responsibilities of a community manager. A community manager is responsible for moderating user generated content on a company's social media pages and escalating any issues. Key responsibilities include developing community strategy, monitoring conversations, publishing content according to a calendar, enforcing guidelines when moderating content, and acting as a liaison between the company and consumers. Community managers must be passionate about the brand, have a variety of skills, and be flexible and personable to effectively build trust and grow the community. Their active involvement is critical to moving the community towards organizational goals.
Viral Marketing
Viral marketing relies on people sharing content organically via social networks to reach a large audience in a cost-effective manner. It works best when the content tells an engaging story that elicits an emotional response and encourages sharing. To maximize viral spread, campaigns should create unexpected or surprising content, make sequels to extend the effect over time, and engage viewers to become ambassadors who generate their own related content. The success of viral marketing campaigns can be measured using key performance indicators related to engagement, activity, volume, and economic value.
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Unique mobile opportunities
- 1. Unique Mobile Opportunities Push Notifications Bar codes & QR codes Augmented reality Facial recognition Location-based offers Mobile search extensions Voice Navigation Touch ID
- 3. Bar Codes: Amazon Price Check
- 4. QR Code: Mobile Shopping On the Go http://www.youtube.com/watch?v=nJVoYsBym88&feature=player_embedded
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- 9. Google Mobile Extensions 1 Click-to-Call 2 Local Extensions 3 Ads with Offers 4 Ad Sitelinks 5 Click-to-Download
- 10. Google Mobile Extensions 1 Click-to-Call 2 Local Extensions 3 Ads with Offers 4 Ad Sitelinks 5 Click-to-Download
- 11. Google Mobile Extensions 1 Click-to-Call 2 Local Extensions 3 Ads with Offers 4 Ad Sitelinks Click-to-Download 5
- 12. Google Mobile Extensions 1 Click-to-Call 2 Local Extensions 3 Ads with Offers 4 Ad Sitelinks Click-to-Download 5
- 13. Voice Navigation
- 14. Touch ID
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- Real time Cost Free Smartphone screen (customized by the user)
- http://latimesblogs.latimes.com/technology/2010/11/amazon-price-check-app-allows-to-shoppers-to-compare-prices-with-their-iphone-ipod-touch.html
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