A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDFelixNdem
In ancient times people had ways and patterns of doing things (deriving information, connecting and communicating with people. all these patterns have been highly affected by the advancement of technology, Examples of these strides are the 5G cellular networks, mobile devices and more.
A short presentation of our technology evolved and impacted our lives.
Personal Blog: https://zibaldone2.blogspot.com/2021/02/the-digital-revolution.html
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Introduction: The Internet Today
Technology plays a major part in modern society.
As the internet has become more and more accessible over recent
years, it has become one of our primary sources of information,
entertainment and retail.
Across the globe, individuals are able to browse the internet on
desktop computers, tablets, and mobile phones. The latter allow us
to access the web from physically anywhere: at home, at our
workplaces, on transport etc. and we commonly rely on the internet
in these situations for work and entertainment.
4. Access To The Internet: New Advances
The Internet’s development from it’s conception can be split
into several ‘epochs’ , with the first (1969-1991) being viewed as
purely technical - used for the sharing of information.
It wasn’t until the second epoch which ended in 1995 (when the
internet was commercialised) that the internet’s status and use
moved towards what we’re familiar with today.
Since then, the number of internet users has increased
enormously, and accompanying this, internet speeds have
increased dramatically. Today, communities are promoting and
using 5G networks - which offer higher speeds and a more
reliable connection for devices.
Download speeds for 3G, 4G and 5G.
(5G.co.uk, 2019).
5. Access To The Internet: Daily Life
Internet use has become embedded into our daily lives, we depend on it for an enormous
number of activities for both work and leisure (such as listening to music, gaming, email
communication, reading, researching, and shopping).
When assessing the impact of the internet in everyday life, we can’t ignore the huge effects of
social media on our online activities. Social media websites such as Facebook, LinkedIn and
Pinterest provide a platform for communication and information sharing, and also for
advertising. With more and more people having near unlimited access to the internet, logging
in to social media sites has become part of many people’s daily routines.
7. Digital Devices: Portability
Most of us carry smart phones everywhere - keeping us tethered to the internet at almost any
time. Upholding a culture of always being ‘on’ and connected (Greengard, 2015).
Moreover, the portable nature of modern smartphones enables us to be this connected, and
it’s worth noting that laptops and tablets are becoming more lightweight and portable too,
and the increased connectivity and internet speeds (as aforementioned) also enable to us to
be linked to the internet wherever we are.
These feed back into the idea that the accessibility of the internet is the main factor when
considering its impact on modern society.
8. Digital Devices: Interconnectivity
‘Smart’ Devices aren’t smart within
themselves, but become smart when
connected to a network, usually a wifi
network (Miller, 2015).
We should consider the bigger picture with
such devices: One could trigger an action in
another and so on.
We can connect a whole host of devices to
make them ‘smart’, such as thermostats,
speakers, fitbits and even parking meters.
Devices connected to the central hub.
(Miller, 2015)
9. Digital Devices: Smart Speakers
Amazon’s Alexa devices are a prime example of how
‘smart’ devices interconnect, with 1 in 4 homes having a
smart speaker (Stine, 2019).
Connected to our wifi, we can link these to smart TVs,
smart phones, headphones, thermostats and even fire
detectors.
Not only can this interconnectivity enable these devices to
be a bigger source of information and entertainment and
have voice search capabilities, they also present another
platform for radio ads and other audio advertising.
Amazon Echo Plus Alexa Speaker
(Forbes, 2020)
11. Search Engines
The internet is an enormous source of information, and search engines (such as Google and
Bing) act as the gatekeepers of information, allowing individuals to search for key terms and
find relevant websites. (Schroeder, 2018)
Search engine use has become an intrinsic part of everyday life, with millions using them to
search for recipes, online stores, bus timetables, recommendations etc every day. All of which
can be accessed by anyone with a working internet connection.
12. Search Engines: Bias
We can think of Google as a ‘for profit library’ (Kelsey, 2017) that
controls what links we see when using any particular search
query.
There are a number of ranking factors that dictate where
particular websites appear in search results for particular search
terms. These include headings on webpages, the page’s
popularity, meta descriptions and image alt tags, among
hundreds of other factors, many of which are unknown.
14. 63% Of purchases begin online
(thinkwithgoogle.com, 2018)
Buying goods and services online is now commonplace.
Many individuals research products and brands, as well as compare
prices online before making a purchase.
15. Online Shopping
In recent years, many online stores have tried to make the online shopping experience more
and more similar to in-person shopping, providing images, pictures and model sizes (for
fashion websites).
Shopping trends show that apparel is the most popular online purchase, with footwear being
the second most popular category (Mohsin, 2019). This online shopping trend can be
attributed to improvements in returns and refund policies, reducing the risk of buying clothes
and shoes online.
The ease of online shopping is improved further with the use of online wallets such as Paypal,
making the action of paying online as smooth as possible.
17. Online Video
YouTube began in 2005, bought by Google in 2006, and is now one of the best-known online
video platforms. It is now also technically the second most used search engine. (Kelsey 2017)
We can find a huge amount of information on YouTube, from instructions to make the
perfect victoria sponge, to a video summarising the Spanish Civil War. These videos can be
viewed anywhere in the world - highlighting the rising importance of including subtitles in a
few languages to videos that are anticipated to have a wide reach.
YouTube has also ushered in a new form of celebrity in the form of YouTubers - whose
income comes predominantly from advertising on YouTube itself (Matheson, 2015). These
celebrities can gain a huge following, with many people watching their new content as soon
as it is released.
18. Online Video Formats
There are several different types of video that businesses can upload onto YouTube to
promote their brand and products available:
Explainer videos: Show how your product or service addresses common pain points for your
audience.
Training videos: Demonstrate how customers can use your products or services to gain the
most benefits from them.
Webinars: Educate your audience on a specific theme or topic that they want addressing.
Customer stories: These share your real customers’ obstacles and highlight how they
achieved desired results with your product or service.
(Maya, 2019)
20. Consumer Trends
Over the last few years, there have been significant technological changes.
Communities have come to expect fast and reliable internet connection: forcing
companies to promise better internet connections. 5G has recently been introduced to
satisfy this consumer desire.
This better connection is so important due to the shift in the devices used by consumers,
and businesses need to take note of what the
Mobile has become more and more dominant, no longer a vessel solely for making and
receiving calls, these devices now enable us to access the internet and stay connected
wherever we are.
21. Summary
We cannot overlook or underestimate the importance of technology in the 21st century.
Looking back on recent trends, it seems that the sheer ease of internet accessibility is driving
more and more consumption.
Looking forward, businesses should turn their attention to mobile and how they can make
the most of people’s online habits using phones as these are likely to become more and
more dominant.
Smart devices and their interconnectivity keep us connected, and provide more channels for
information searches and entertainment - businesses in all sectors can benefit from this
increased internet accessibility by gaining knowledge on and working with their customers’
online behaviours.
22. References
De Looper, C. 7 Of The Best Amazon Alexa Speakers’ Forbes [online] Available at:
https://www.forbes.com/sites/forbes-personal-shopper/2020/04/24/7-of-the-best-amazon-alexa-speakers/#719db394
6640 [Accessed: 27 April 2020]
Duling, K. (2018) ‘How The Internet Changed The World’ Cavendish Square Publishing LLC
Greengard, S. (2015) ‘The Internet Of Things’ MIT Press
Haider, J and Sundin, O. (2019) ‘Invisible Search and Online Search Engines:The Ubiquity Of Search In Everyday Life’
Routledge
Halavais, A. (2017) ‘Search Engine Society’ John Wiley & Sons
Kelsey, T. (2017) ‘Introduction To Search Engine Optimization: A Guide For Absolute Beginners’. Apress
Matheson, R. (2015) ‘YouTube Famous: Making It Big On The Internet’. Arcturus Publishing
Maya, L. (2019) ‘YouTube My Business.’ Estalontech
23. References (Cont)
Miller, M. (2015) ‘The Internet Of Things: How Smart TVs, Smart Cars, Smart Homes, and Smart Cities Are Changing The
World’ Que Publishing
Mohsin, Maryam. (2019) 10 Online Shopping Statistics You Need To Know In 2020. Oberlo [online] Available at:
https://www.oberlo.com/blog/online-shopping-statistics [Accessed: 14 April 2020]
Qayam, Adeel. (2019) ‘The Ultimate Guide To Mobile Commerce’. Oberlo [online] Available at:
https://www.oberlo.com/blog/mobile-commerce [Accessed: 14 April 2020]
Schroeder, R. (2018) ‘Social Theory After The Internet’ UCL Press.
Stine, Randy J. (2019) ‘Smart Speakers Grow In Importance’ Radioworld.com [online] Available at:
https://www.radioworld.com/news-and-business/smart-speakers-grow-in-importance [Accessed 15 April 2020]
Surratt, Carla G. (2017) ‘The Internet and Social Change’ McFarland.
Wright, Tom. (2020) ‘What Drives Online Shopping Habits’. Clark St James Search and Social Media Advertising
[online] Available at: https://clarkstjames.com/e-commerce/what-drives-online-shopping-habits/ [Accessed: 14 April
2020]