myMarketing Cafe offers integrated small business marketing in the digital era. Our team and expert contributors help business owners make connections that make a difference. We share our small business marketing expertise through a well-organized, in-depth library of content-driven marketing resources and trainings. We follow a pay-it-forward, netweaving business philosophy. Want to know more about that? Connect with us!

1. SUMMARY OF SERVICES
myMarketing Café specializes in interactive marketing. We
leverage integrated marketing solutions, a resource center and
expert contributors to help small businesses achieve profitable
growth through a supreme customer experience.

2. MARKETING SERVICES
• Industry Research
• Business Evaluation, Assessment and Consultation
• Digital Asset Development
• Marketing Plan Development and Implementation
• Plan Tracking, Evaluation and Reporting
• Training
If we Google your business, what will we find?
Our services help small businesses create an
exceptional branded business persona. We offer:

3. RESEARCH
Services begin with in-depth industry research to develop and
implement a successful marketing plan.
During the research phase, we:
• Conduct an industry environmental scan and extensive market
examination
• Complete an assessment of your business through research
and interviews
• Review the complete customer experience

4. RESEARCH
Marketing strategies are developed with effective and integrated
use of employee development, content, SEO, SEM, digital media
and social media platforms. Research is concluded by:
• Developing your business persona
• Assessing digital channels to develop a Marketing Program
with a focus on content
• Evaluating and integrating offline marketing tactics

5. PLANNING & IMPLEMENTATION
Using the research results, we create and implement a
Marketing Plan. Based on your business goals, plan options may
include…

6. PLANNING & IMPLEMENTATION
We help you turn strangers into customers
and brand advocates with
INBOUND MARKETING FOR CONVERSION.
We reach them in the channels where they
want to interact with you.
•

7. PLANNING & IMPLEMENTATION
INBOUND MARKETING FOR
CONVERSION
• Develop inbound
marketing strategy
• Select digital channels
important to your
audience
• Create powerful inbound
content such as eBooks,
Guides, Online
Communities, Resource
Centers,
• Develop follow through
sales strategy

8. PLANNING & IMPLEMENTATION
We use the Web, Search Engines, and Social Media Channels for
INTERNET MARKETING.
We entice your audience to connect while they are actively
online and searching.
•

9. PLANNING & IMPLEMENTATION
INTERNET MARKETING FOR LEAD GENERATION
• Identify optimal product or service offerings
• Select advertising platforms based on budget
• Create engaging calls-to-action and ad copy
• Develop landing page
• Develop follow through sales strategy

10. PLANNING & IMPLEMENTATION
We showcase your brand and build strong relationships with
prospects and clients using
SOCIAL MEDIA.
Our strategies focus on peer-to-peer influencer marketing.

11. PLANNING & IMPLEMENTATION
SOCIAL MEDIA FOR LEAD GENERATION
• Establish a Social Media presence supportive of the industry
and business needs. Focus on community-building and lead
generation using a variety of platforms (Facebook, Twitter,
LinkedIn, YouTube, Pinterest, Instagram)
• Create and implement a content calendar
• Reputation management – monitor social media platforms

12. PLANNING & IMPLEMENTATION
We help you create an inviting community and slowly build your
tribe using
A BUSINESS BLOG AND EMAIL MARKETING.
It’s human nature to want to belong to something important.
Our strategies help your business become the meeting place for
your audience.

13. PLANNING & IMPLEMENTATION
BLOG MANAGEMENT
• Develop blog strategy to meet business goals
• Create the editorial calendar
• Write keyword optimized, engaging Blog articles
• Write lead generation assets – eBooks, white papers,
newsletters, articles, Op Ed articles
EMAIL MARKETING FOR LEAD GENERATION
• Evaluate business assets to create a beginning email list
• Identify list-building opportunities and implement strategies
• Develop email content and create marketing collateral
• Evaluate email performance

14. EVALUATION & ANALYSIS
The marketing plan is tested for effectiveness through a process
of evaluation using key metrics and analytics. During this phase,
we will:
• Evaluate performance against marketing plan goals and
objectives
• Identify improvement opportunities and implement
necessary changes

15. TRAINING
During the research phase, we identify key employees to serve
as power users and keep the plan in action. We provide training
on all digital channels. Training may also include:
• Developing training programs and conduct training sessions
using phone, webinar, and screen sharing
• Providing ongoing training and continuing education with
industry and marketing trends
• Reviewing emerging trends with a focus on inbound
marketing and lead generation
• Equity and value adding using high-quality content marketing,
employee development, and process improvement

16. WEBSITE DESIGN
A key component of a small business online marketing plan is a fully
functional, integrated website. We offer website design services
that include:
Website Functionality
• Engaging, User-Friendly WordPress® Content Management
• Dashboard for Content Updates & Flexibility
• Responsive Design across devices: Mobile, iPad, & Tablet
• Complete Plug-in Package, Installation & Configuration
• Browser Compatibility Testing
• Social Media Integration of New and Existing Channels
• Socially Optimized and Shareable Pages, Posts, & Galleries
• Installation of Google Analytics & Webmaster Tools
• Subscription to Blog via Email and RSS

17. WEBSITE DESIGN
Lead Generation, Capture, & Conversion
• Homepage Opt-in Integration
• Lead Generation Content: Free eBook or White paper
Download
• Lead Generation Management Processes: Contact Form, Thank
You Page, CANSPAM requirements
• Lead Capture Database with Email Notification

18. BEFORE & AFTER
We help you build a powerful business persona.

19. Learn more about us and our strategies at your soon-to-be favorite coffeehouse…
myMarketing Cafe
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myMarketingCafe.com