SlideShare a Scribd company logo
HOW TO WRITE YOUR CONTENT Step 3: Your content is the most important element of your website
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Part of the  HELP I Need a Website!  Series See the complete guide at  www.realfreewebsites.com/website-plan i i
[object Object]
Content should be tightly  focused  on: Your website goal Your target market
Writing content is also called “ copywriting ”
Copywriting and sales are complex and well-studied Psychology  plays an important role Techniques have been  tried and tested
7  key recommendations for   website copywriting
[object Object],Most important element of your content First impressions count Encourage your visitor to read more
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
Do you have pictures?
[object Object],[object Object],[object Object],[object Object]
Will you add and change content? Adding new content attracts repeat visitors and increases visitors from search engines
[object Object],[object Object],[object Object],The answers to these questions will determine the type of website you will need
[object Object],So you can always  experiment  with your content to get the  optimum result .
You’ve now seen how to write your content. This is the  THIRD STEP  in the process of good website design. See the complete guide at  www.realfreewebsites.com/website-plan
Ask the  experts  at guiding you through website development: www.realfreewebsites.com Need Help?

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Step 3: How To Write Your Content

  • 1. HOW TO WRITE YOUR CONTENT Step 3: Your content is the most important element of your website
  • 2.
  • 3.
  • 4. Content should be tightly focused on: Your website goal Your target market
  • 5. Writing content is also called “ copywriting ”
  • 6. Copywriting and sales are complex and well-studied Psychology plays an important role Techniques have been tried and tested
  • 7. 7 key recommendations for website copywriting
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Do you have pictures?
  • 16.
  • 17. Will you add and change content? Adding new content attracts repeat visitors and increases visitors from search engines
  • 18.
  • 19.
  • 20. You’ve now seen how to write your content. This is the THIRD STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  • 21. Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?