Shanu Shah is a highly accomplished individual, excelling in literature, content marketing, and leadership. As a celebrated author of two fiction novels, Shanu has received multiple awards, including Best Employee twice and the prestigious Most Influential Woman award for her literary contributions. With four years of experience in Content Writing, she has honed her creativity and strategic thinking to drive successful campaigns and establish a strong online presence for businesses. Shanu's dynamic leadership style, combined with exceptional organizational skills, has contributed to the growth and success of the organizations she leads. She continues to inspire aspiring writers, marketers, and leaders, empowering them to achieve their goals.

1. Shanu
Shah
CONTENT IDEATION AND MANAGEMENT
Passionate Writer

2. Shanu Shah
WRITER BY PASSION -
CENTRE HEAD BY PROFESSION
Content Creator
Shanu Shah is a highly accomplished individual,
excelling in literature, content marketing, and
leadership. As a celebrated author of two fiction
novels, Shanu has received multiple awards,
including Best Employee twice and the prestigious
Most Influential Woman award for her literary
contributions. With four years of experience in
Content Writing, she has honed her creativity and
strategic thinking to drive successful campaigns and
establish a strong online presence for businesses.
Full-time Centre Head
July 2019 to May 2023
Chaired as Centre Head for Hytech Education -
Motera Branch, my key responsibilities include,
Designing the IELTS Training Module and
Monitoring it in Branches; increasing footfalls at the
Centre, conversion rates through different marketing
channels and to Train the IELTS and PTE Students.

3. Why I work
want to switch to
full time Content
Creator
MY CRAFT IS MY PASSION
I want to work as a content creator because I have a passion
for writing and enjoy creating engaging content for blogs and
social media. With my six years of experience in writing, I have
developed skill and expertise in the field, making it a fulfilling
career choice.
Content Creator | Portfolio

4. Content Creator | Portfolio
Projects I can help you with
MY AREAS OF EXPERTISE
Blogs
I specialise in blog writing, crafting
engaging and informative content
to captivate readers. With
meticulous research, I deliver well-
structured posts tailored to target
audiences. My expertise lies in
presenting complex ideas concisely,
while maintaining a conversational
tone. Let me create ideas and bring
them to life and enhance your
online presence.
Email Newsletters
From crafting Catchy subject lines
to optimising call-to actions, I
ensure your newsletters resonate
with your audience and yield
results.
Social Media Calendar
From Content Creation to
Campaign management, I'll help
you create a strong social Media
presence that drives conversions
and builds brand loyalty.

5. Degrees and Certifications
CONTENT WRITING
Advance Certificate in Digital Marketing
MICA & Upgrade -2022 Batch (Pursuing)
Introduction to Digital Journalism
Reuters
PG Diploma in Journalism and Marketing Communications
National Institute of Media Studies - 2007 Batch

6. Projects I have lead
MY RECENT PROJECTS
The Victim - Novel
The Victim is a plot
oriented Fiction Story
created with a message
and engrossing Plot line.
The Skillful Mind -
Blog
To create a Blog for Skill
Improvement through
Grit and Deliberate
Practice
Hytech IELTS
Training Prog
Created and Launched
the IELTS Training
Calendar, Training
Material, Worksheets,
Training Modules and
Train the Trainer
Program
Bytes of English - A
Blog
A blog that teaches
Speaking and Writing to
IELTS and PTE aspirants
for Free. Typically
targeted for students
who can't afford the fees
or just require guidance.
Youtube Channel -
Hytech
Creating easy to
understand course
outline. 23 Videos details
- like headline,
description, Thumbnails,
In video Subject lines

7. THE VICTIM
1. Writing and Publishing
Creating and establishing a system for
manuscript completion. A 80K word
manuscript was created.
headhunting the Editor and Employing
her.
Creating a checklist for Self Publishing
Briefing the Graphic team for Book
Cover and other social media graphics,
and creation of blurb video.
1.
2.
3.
4.
2. Distribution And Marketing
Distribution through Amazon Kindle.
Creating blurb video for Social Media
Marketing
Skyrocketed sales by creating thought
provoking ad copies for Amazon
Marketing Services, and Facebook Ads
Manager
Getting Book reviews
Free Copies Distribution through
various book marketing blogs.
Local Media Coverage
1.
2.
3.
4.
5.
6.

8. The Victim
ACHIEVEMENTS
The India Express
A thriller story, a fight for justice
Times of India, Allahabad Times
Voicing the Stories of Injustice
Daily Hunt
Most Immersive Novel
Reviews
4 star reviews from 95 readers
Amazon Bestseller Tag
The Victim was read world wide. Sold 20,000 copies till date

9. What
readers
and papers
have to
say!

10. Content Creator | Portfolio
THE SKILLFUL MIND
Key Performance Index
Average Session Duration
Number of Return Visitors
Number of Subscribers (12,000 within a month of launch)
1.
2.
3.
Channels for Promotion
LinkedIn Page (Publication and Linked Live)
Medium and Email Newsletter
Insta Reels
Launch & Review - Insta+Blogger+Podcast Influencers
Google Ads and Facebook Ads
1.
2.
3.
4.
5.
Objective
To share well-researched, step-wise guides and how-to blogs and
articles on Grit, Skill Improvement and Professional Development.
(To be Launched in October 2023.)
www.theskillfulminds.com

11. Keyword Search
Writing High Quality
Content
Optimizing images and Alt
texts
Optimizing Title and
Meta Description
Using Head tags
www.theskillfulminds.com
01
02
03
04
05
Stepwise Blog Generation Process
The Skillful Mind

12. TESTIMONIALS
Radhika Silhar
Website Developer
Defsys International
The Content is lucrative,
Shanu has just analysed the
pain points and addressed
them efficiently
Sinal Janani
Marketing Manager
ITCG Solutions Pvt Ltd
The Skillful Minds provides
great content that can boost
my capabilities
Krishna Prajapati
Media Professional
Radio
The Skillful Mind Has
unequivocally proved to be a
transformative, engaging,
and remarkably pragmatic.

13. 2. IELTS Training Material
Creating Grammar Book for teachers
and students for internal circulation
only
Designing 125 Worksheets and
aligning the Grammar module with
IELTS
Formulating Speaking Modules in sync
with IDP Assessment.
Drafting 50 different assignments and
worksheets to improve writing (Skill
Module)
1.
2.
3.
4.
THE IELTS PROJECT
1. Training Calendar
Breaking down the IELTS Training into
Segments
Creating 21 day Grammar Module
Creating 1+1 month Skill Development
Module
Disseminating the information to the
faculties in 15 branches for seamless
experience
1.
2.
3.
4.
3. Train the Trainer
Train the Trainer for IELTS New
Company Course
Monitoring the Training Schedules and
Module Implementation at the Branches
Resolving any issues with minimum
turn around time.
1.
2.
3.

14. Hytech Youtube Channel
THE COURSE WILL BE LAUNCHED IN DECEMBER
Objectives
To Create a Youtube
Channel for IELTS, PTE
aspirants.
IELTS & PTE
Segmenting the
IELTS and PTE
Course into small
sections of Skill
Module
Designing the Flow
and Challenges for
enriching viewer
experience and for
promotions
Scripting the course
videos
Script editing
and translation
Scripting the course
videos in dual language
Drafting an engaging
soap-opera type script
for nudging the viewers
towards video
completion.
Thumbnails and links in
description to increase
viewing time

15. If the site is unaccessible, check the same content on
www.thethursdaymail.com
Content Creator | Portfolio
BYTES OF ENGLISH
Key Performance Index
Average Session Duration
Number of Return Visitors
Number of Subscribers
1.
2.
3.
Channel of Promotion
Youtube Channel
Insta Reels
Facebook Reels
Quora
1.
2.
3.
4.
Objective
To provide the course material and worksheets to the students who
face economical challenges for absolutely free.
www.bytesofenglish.wixsite.com

16. Freelance Projects
IIE Insight Campus
Monthly Social
Media Calendar
Generating Ideas
for boosting Social
Media Presence.
Reels, Carousels
and Posts content
Informative and
Memes
1.
2.
3.
4.
Geola Finance
School
SEO Enriched Video
Descriptions for
Youtube Channels
Email Invitation for
Webinars and
Workshops
Aarav Consultation
Writing convincing
Statement of Purpose
for Students for their
Students Visa File
Submission.
23 SOPs drafted so far.

17. SEMRush
Google Analytics
Canva
ProWritingAid.com ChatGPT
Content Creator | Portfolio
Applications I use
TOOLS I'M ADEPT IN
Google Ads

18. References
MY PROFESSIONAL NETWORK
Pooja Gandhi
VP- Brand Communication Manager
The Guardian
Ravi Iyengar
VP - Reliance Industries

19. Get in Touch
Email
authorshanu@gmail.com
Website
www.theskillfulminds.com
Phone
+91-95128 28955