1. INTERNSHIP PRESENTATION
[Term Paper Evaluation]
Presented By:
Shashank Kumar
BJMC (2010 – 2013)
Amity School of Communication
Amity University Haryana
Dated:
24th August, 2012
2. PERCEPT PROFILE
KEY FUNCTIONS :
• Brand Public Relations
• Corporate Communication
• Financial communication
• Concept/issue communication
• Media & Entertainment
that successfully establishes the
critical link between your
business mission and message
Complete Communications Consultancy
4. • Date of Joining : 28th June, 2012
• Date of Completion : 24th July, 2012
• Under guidance of : Ms. Neha Agarwal
(Sr. Consultant)
• Department : 1. New Clients Development
2. Client Servicing
• Clients/Sectors involved with:
Four Cross Media Services
Unnati Fortune Group
Eurocopter India Pvt. Ltd.
DSM India Pvt. Ltd.
Automobile Manufacturers in India
High-end restaurants and lounge
Luxury lifestyle and accessory brands in India
EXPERIENCE DETAILS
6. TECHNICAL SKILLS
Client Brief
Agency
Brainstorm/
Research
Client/ Agency
Strategy/ Plan
Agreement
Program
Execution
Measure Results
Project Report
with Analysis
PUBLIC RELATIONS
COMMUNICATION CYCLE
• Analyzing of Client Brief and generation of PR-able ideas
• Making of final presentation for pitching to various clients
• Revamping the presentable/mailable portfolio of Percept Profile (Design work)
• Preparation of Press Release
7. SOFT SKILLS
• Interaction with Public Relation Managers of high profile companies
Building a contact info database
Proposing PR services
Attracting clients with Percept Profile’s portfolio
• Two way communication with editors, reporters and writers of various niche media
Updating the media contacts database (Telecom Sector)
Floating details of events for coverage (on behalf of clients)
Sharing info / building rapport for mutual growth
• Attending and absorbing information during client briefing
Taking detailed notes of clients requirements
Interaction for deeper understanding of the client’s needs
9. OBJECTIVES
• To Experience the in-office environment of a communications company
the strict office hours
the collaboration between various departments within the agency
• To Understand the working of a Public Relations agency
ways to attract prospective clients
the process of idea generation and implementation
enhancing media relations
• To Handle communication strategies for companies
key to provide public relation support
ways to get greater returns to investment ratio
working under strict deadlines
10. OBJECTIVES
• To Understand the link between media and public relation strategists
building rapport with the press
interacting with the media for a symbiotic relationship
• To Learn the techniques to write an effective Press Release
language usage
information supplied
supplying of PR to various target media
• To Build contacts in the Public Relations sector for future employment opportunities
interaction with people in senior positions in the office
rapport with other employees of the agency
creating an impression through dedicated and efficient work
11. OUTCOME
• Gained greater insight into the functioning of a Public Relations agency
the cycle of gaining clients, receiving briefs, idea generation, & implementation
the role of each department within the agency
• An opportunity to handle complete communication strategies for a client (FCMS)
the experience of dealing with the expectations of clients
meeting deadlines
analysis of the results
• Improved telephone conversation skills
interaction with PR in-charge of various companies
database building of media
12. OUTCOME
• Developed contacts with senior members of the agency
• Learned techniques to prepare presentations to pitch to clients
key elements to include
use of graphics and pointers
• Enhanced my creativity in the idea generation process
brainstorming with colleagues
strict budget restrictions