Shashank Kumar completed a month-long internship at Percept Profile, a communications consultancy firm. During the internship, he gained experience in new client development, client servicing, and working with clients in various sectors such as automotive, luxury goods, and media & entertainment. He learned about the public relations communication cycle and developed skills in client brief analysis, strategy development, press release writing, and media relations. The internship helped Shashank understand the operations of a PR agency and improved his communication, presentation, and networking abilities.

1. INTERNSHIP PRESENTATION
[Term Paper Evaluation]
Presented By:
Shashank Kumar
BJMC (2010 – 2013)
Amity School of Communication
Amity University Haryana
Dated:
24th August, 2012

2. PERCEPT PROFILE
KEY FUNCTIONS :
• Brand Public Relations
• Corporate Communication
• Financial communication
• Concept/issue communication
• Media & Entertainment
that successfully establishes the
critical link between your
business mission and message
Complete Communications Consultancy

3. INTERNSHIP

4. • Date of Joining : 28th June, 2012
• Date of Completion : 24th July, 2012
• Under guidance of : Ms. Neha Agarwal
(Sr. Consultant)
• Department : 1. New Clients Development
2. Client Servicing
• Clients/Sectors involved with:
 Four Cross Media Services
 Unnati Fortune Group
 Eurocopter India Pvt. Ltd.
 DSM India Pvt. Ltd.
 Automobile Manufacturers in India
 High-end restaurants and lounge
 Luxury lifestyle and accessory brands in India
EXPERIENCE DETAILS

5. SKILLS

6. TECHNICAL SKILLS
Client Brief
Agency
Brainstorm/
Research
Client/ Agency
Strategy/ Plan
Agreement
Program
Execution
Measure Results
Project Report
with Analysis
PUBLIC RELATIONS
COMMUNICATION CYCLE
• Analyzing of Client Brief and generation of PR-able ideas
• Making of final presentation for pitching to various clients
• Revamping the presentable/mailable portfolio of Percept Profile (Design work)
• Preparation of Press Release

7. SOFT SKILLS
• Interaction with Public Relation Managers of high profile companies
 Building a contact info database
 Proposing PR services
 Attracting clients with Percept Profile’s portfolio
• Two way communication with editors, reporters and writers of various niche media
 Updating the media contacts database (Telecom Sector)
 Floating details of events for coverage (on behalf of clients)
 Sharing info / building rapport for mutual growth
• Attending and absorbing information during client briefing
 Taking detailed notes of clients requirements
 Interaction for deeper understanding of the client’s needs

8. LEARNING

9. OBJECTIVES
• To Experience the in-office environment of a communications company
 the strict office hours
 the collaboration between various departments within the agency
• To Understand the working of a Public Relations agency
 ways to attract prospective clients
 the process of idea generation and implementation
 enhancing media relations
• To Handle communication strategies for companies
 key to provide public relation support
 ways to get greater returns to investment ratio
 working under strict deadlines

10. OBJECTIVES
• To Understand the link between media and public relation strategists
 building rapport with the press
 interacting with the media for a symbiotic relationship
• To Learn the techniques to write an effective Press Release
 language usage
 information supplied
 supplying of PR to various target media
• To Build contacts in the Public Relations sector for future employment opportunities
 interaction with people in senior positions in the office
 rapport with other employees of the agency
 creating an impression through dedicated and efficient work

11. OUTCOME
• Gained greater insight into the functioning of a Public Relations agency
 the cycle of gaining clients, receiving briefs, idea generation, & implementation
 the role of each department within the agency
• An opportunity to handle complete communication strategies for a client (FCMS)
 the experience of dealing with the expectations of clients
 meeting deadlines
 analysis of the results
• Improved telephone conversation skills
 interaction with PR in-charge of various companies
 database building of media

12. OUTCOME
• Developed contacts with senior members of the agency
• Learned techniques to prepare presentations to pitch to clients
 key elements to include
 use of graphics and pointers
• Enhanced my creativity in the idea generation process
 brainstorming with colleagues
 strict budget restrictions

13. THANK YOU