1. OBJECTIVE
Safeer Hashmi +91 8826157261
hashmie18@gmail.com
SOCIAL MEDIA CHANNELS
Facebook, Twitter, Instagram,
YouTube, LinkedIn & Blog
PROFESSIONAL SKILLS
 Community Management
 Media Buying, Social Ads
 Online Reputation Management
 Social Media Analytics
 Influencer Campaigns
 Content Marketing
 Media Research Articles
BRANDS WORKED FOR
 Bagittoday
 Times Internet Ltd.
 What’sHot
 Filmipop
 TimesCity
 Crownit
 Zlife Education
 Adlift
HIGHLIGHTS
 50+ Trending Campaigns on Twitter
 3 New Product Launches
 10 Pan-India Trending Campaigns in
a Row
 Promotions for 100+ Partners
SOCIAL MEDIA TOOLS
 Hootsuite, Tweetdeck
 Tweet Binder, Tweet Reach
 Follower Wonk
 Keyhole, Hashtagify
 Socialbakers
 Social Mention
WORK EXPERIENCE
Roles & Responsibilities:
o Administer the creation and publishing of relevant, original, high-quality and
value driven content.
o Implement a content editorial calendar to manage content and plan specific,
timely marketing campaigns.
o Build and execute social media strategy through competitive research, platform
determination, benchmarking, and messaging and audience identification.
o Continuously improve by capturing and analyzing the appropriate social
data/metrics, insights and best practices, and then acting on the information.
o Collaborate with other departments to manage reputation, identify key players
and coordinate actions.
o Work with clients to create a social media strategy that collaborates with
marketing, PR and advertising campaigns, research top influencers,
competitors, and other social media trends.
o Analyze campaigns and translate qualitative data into recommendations and
plans for revising social media, content marketing and social advertising
campaigns.
o Coordinate with the marketing team on creative campaigns to support digital
cross-promotion efforts, including email campaigns, social media promotions,
outreach and marketing initiatives for an improved end-user experience
o Manage a team of designers, content writers and overlook all the design &
communication to make sure it matches the company standards.
o Integrated programs included social media listening, community management,
contests and promotions, influencer outreach and digital PR.
o
CURRENTLY-SOCIAL MEDIA MANAGER AT CROWNIT (JOINED SEP 2015)
To obtain a position with an innovative organization that will benefit from my intensely
creative approach and rich expertize in social media marketing that successfully
reinforces brand persona, engages customers and builds brand reputation.
SOCIAL MEDIA MANAGER AT TIMES INTERNET LTD (JAN 2012-SEP 2015)
Roles & Responsibilities:
o Drive brand awareness, consumer engagement, and traffic to all social media
pages and websites by creating interactive, inventive posts and campaigns
focused on building a lasting social following.
o Maintain social media content development by coordinating and
implementing social media marketing communication.
o Work with the marketing team to help strategize and execute promotional
materials, product launches, and social media contests.
o Organize collaborations with bloggers and influencers making lasting
relationships and further publicizing Times Food & Nightlife Awards.
o Ensure Online Reputation Management is met by providing attentive &
personalized customer service through social media.
o Achieve a strong, visible social media presence and develop concepts with
huge engagement potential.
o Develop and monitor benchmarks for measuring impact of social media
programs using social media analytic and dashboards.
o Develop and implemented blogger outreach program, influencer activities to
support the promotion of brand and various partner activities.
o Identify digital influencers and partnerships, and establish key relationships
that convert into meaningful conversations.

2. SAFEER HASHMI
PERSONAL SKILLS
DECLARATION
I hereby declare that the above furnished information is true to the best of my knowledge.
o Highly flexible and adaptable performer; good at multi-tasking.
o Professionalism, integrity and trustworthiness.
o Self-motivated and positive, with a flexible and pragmatic approach.
o Excellent spoken and written communication skills.
o Self-motivated and positive, with a flexible and pragmatic approach.
o Excellent spoken and written communication skills.
EDUCATION
Masters in Business Administration
(MBA) – Marketing & Intl’ Business
Indian Business Academy, Bengaluru
2007 – 2009; CGPA 6
Bachelor of Science (B.SC)
University of Kashmir, India
2003 – 2007; 61%
Senior Secondary School (Science)
University of Kashmir, India
Year 2002, 65%
TRAITS
Amiable
Responsible
Hardworking
Organized
Positive
Online Social Media Marketing at
TooStep Consultancy, Bengaluru
Duration: 75 Days
Marketing Research at ZLife Education,
New Delhi
Duration: 30 Days
HOBBIES
Reading
Writing
Traveling
Ukulele
Researching
3 Certificates for Social Media
Skills
Workshop at Times Internet Ltd.
PROJECTS
SOCIAL MEDIA OPTIMIZATION AT ACCENTIUM WEB (JAN 2011-DEC 2011)
Roles & Responsibilities:
o Create and maintain online content calendars, including copy writing for all
the social media channels.
o Develop, manage and execute strategies for content development via social
communities in coordination with client goals.
o Assess social media marketing strategies to determine rate of success.
Identify and tap into new channels to optimize social media presence.
o Plan and implement creative quizzes, contests, competitions and
engagement concepts on social media to drive traffic and build engagement.
o Review user generated comments and posts in a quick and timely manner
o Utilize social media tools to generate insights and summarize the insights and
conversations to create actionable reports that lead to optimization.
o Closely work with the client and other departments to develop social media
timelines coinciding with new product releases, marketing campaigns and other
brand messages.
o Monitor and develop reports on competitor activity within social media spaces.
o Plan and execute off-page SEO and implement link building for 15 United States
based clients.
MARKETING MANAGER AT ZLIFE EDUCATION (JUNE 2009-OCT 2010)
Roles & Responsibilities:
o Design sales and marketing collateral and user documentation for print and
online sales teams.
o Assist the core management with sales presentations & business proposals.
o Lead generation through email campaigners, cold calling. Manage email sends
and newsletters to increase brand awareness.
o Produce valuable and engaging content for the company website, blog, LinkedIn
that attracts and converts the target groups.
o Identify potential clients, prepare sales funnels and develop customized sales
proposals to meet the requirement.
o Manage and improve lead generation campaigns and monitor results.
o Analyze the market trends and recommend the changes to marketing and
business development strategies based on analysis and feedback.
o Coordinate with the operations team and ensure the successful execution of all
the inbound and outdoor training programs.
o Create and ensure publication of all the marketing material in line with the
marketing plan.
o Maintain effective internal communications to ensure that all the relevant
company functions are kept informed of all the marketing objectives.
o Strategic content propagation via company Blog, Flickr and LinkedIn
CERTIFICATIONS
AWARDS & ACCOLADES
Aspire Award for the Social Media
Excellence at Times Internet Ltd.
PERSONAL DETAILS
DOB: 06/04/1985
SEX: Male
LANGUAGES: English, Urdu, Hindi
NATIONALITY: Indian