This document discusses influencer marketing and why it is effective. It defines social media influence and influencers as individuals who have the power to affect others' purchasing decisions through their authority, knowledge, and relationships online. It distinguishes between micro-influencers with 1,000-100,000 followers and macro-influencers with over 100,000 followers. Data shows that influencer posts and recommendations positively impact brand awareness, purchases, and recommendations. The rest of the document consists of questions and topics for discussion on an influencer marketing panel.
Red Lobster's Chris Kernstock and &Barr's Whitney Gonzalez discuss how brands can effective use micro-influencers (those influencers with a smaller but loyal audience) to amplify their messaging. To see all of our speakers for 2018, go to FloridaBlogCon.com.
The term "micro-influencer" is not a totally accurate one, as the influence they have on consumers is anything but small.
In this webinar, we look at the rise of the micro-influencer in today's world of hyper-stimulation and information saturation, to see how they've cleaved out a niche for themselves, and how they can help your brand.
View this presentation to:
1) hear how fast and far micro-influencers have come
2) see them in action, and grasp just how much influence they really have
3) understand how micro-influencers operate and why they're so darn effective
4) learn exactly how to approach micro-influencers and get them working for you
The power of women in social media. An entry level look at women in Influencer Marketing, presented by Stephane Rogovsky, CEO of R-Squared Digital, to entrepreneurs at the Future Female Conference in Cape Town in November 2017.
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Red Lobster's Chris Kernstock and &Barr's Whitney Gonzalez discuss how brands can effective use micro-influencers (those influencers with a smaller but loyal audience) to amplify their messaging. To see all of our speakers for 2018, go to FloridaBlogCon.com.
The term "micro-influencer" is not a totally accurate one, as the influence they have on consumers is anything but small.
In this webinar, we look at the rise of the micro-influencer in today's world of hyper-stimulation and information saturation, to see how they've cleaved out a niche for themselves, and how they can help your brand.
View this presentation to:
1) hear how fast and far micro-influencers have come
2) see them in action, and grasp just how much influence they really have
3) understand how micro-influencers operate and why they're so darn effective
4) learn exactly how to approach micro-influencers and get them working for you
The power of women in social media. An entry level look at women in Influencer Marketing, presented by Stephane Rogovsky, CEO of R-Squared Digital, to entrepreneurs at the Future Female Conference in Cape Town in November 2017.
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Marketwise Your Franchise -Social SpammingCWI Ventures
Overloading with hard sell, especially to your fans who are likely already sold is a major social marketing mistake. In this webinar presentation, CWI shares insights and strategies for local businesses and franchise owners to avoid the risk and be more effective in their marketing.
Energizing Brand Advocates in the Travel IndustryZuberance
Presentation on the power of Energizing Brand Advocates by Zuberance Founder/CEO, Rob Fuggetta, at EyeforTravel's Social Media Strategies for Travel conference in San Francisco. March 3, 2011.
Influencer Marketing is growing day by day in India where a lot of brands are doing for the sake of trend, what is the understanding, why do we use it, when we should look for Influencer Marketing is what we can talk about.
Social insights can help salespeople tailor and share the content that appeals to their target buyer. If you sell to Sales VP's, Leadtail's social insights reports yields valuable information that you can use. On our webinar, we discussed opportunities based on the data.
Influencer Marketing Checklist: 9 Steps to Influencer Marketing SuccessCarusele
You’re most likely here for one of two reasons:
1. You’ve finally decided it’s time to run an influencer marketing campaign, or
2. You’ve realized how difficult influencer marketing is and you’re looking for some pointers to improve your programs.
Whichever one you are, you’ve come to the right place. Developed from our experiences of running over 150 influencer marketing campaigns since launching in 2015, this checklist is designed to help ensure you can set up your own influencer marketing campaigns for success.
Download the full white paper here: https://carusele.com/white-paper-9-steps-influencer-marketing-checklist/
Herewith a presentation I created on Collaborative Content with influencers and how to execute the process. There is more in depth information in the notes section so if you require it then please contact me and I'll send the raw version.
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
here are some interesting #influencermarketing #facts you should know; to-know knowledge ahead of your next #influencer #marketing #campaign.
these are researched facts and not myths.
Influencer marketing is atop many brands list of priorities.
But the definition of influence is changing. It’s no longer enough to measure your brand’s best advocates by their reach alone. Their real impact comes with their ability to influence purchase decisions and drive sales.
Influencer and content life-cycles – how to evolve?
How does one grow an audience and how are the growth strategies changing as the content market is evolving? What length of time can an audience be engaged? What is required to keep growing and/or retaining an audience?
What are the new challenges for influencers?
Robyn Bevan, FYI Robyn, Influencer with 26.5K followers
Prove It: How to Design Social to Deliver Business Outcomes, by Jason FallsY'all Connect
Jason Falls
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
The Social Iceberg: Why Social Care Needs Serious AttentionSpredfast
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Marketwise Your Franchise -Social SpammingCWI Ventures
Overloading with hard sell, especially to your fans who are likely already sold is a major social marketing mistake. In this webinar presentation, CWI shares insights and strategies for local businesses and franchise owners to avoid the risk and be more effective in their marketing.
Energizing Brand Advocates in the Travel IndustryZuberance
Presentation on the power of Energizing Brand Advocates by Zuberance Founder/CEO, Rob Fuggetta, at EyeforTravel's Social Media Strategies for Travel conference in San Francisco. March 3, 2011.
Influencer Marketing is growing day by day in India where a lot of brands are doing for the sake of trend, what is the understanding, why do we use it, when we should look for Influencer Marketing is what we can talk about.
Social insights can help salespeople tailor and share the content that appeals to their target buyer. If you sell to Sales VP's, Leadtail's social insights reports yields valuable information that you can use. On our webinar, we discussed opportunities based on the data.
Influencer Marketing Checklist: 9 Steps to Influencer Marketing SuccessCarusele
You’re most likely here for one of two reasons:
1. You’ve finally decided it’s time to run an influencer marketing campaign, or
2. You’ve realized how difficult influencer marketing is and you’re looking for some pointers to improve your programs.
Whichever one you are, you’ve come to the right place. Developed from our experiences of running over 150 influencer marketing campaigns since launching in 2015, this checklist is designed to help ensure you can set up your own influencer marketing campaigns for success.
Download the full white paper here: https://carusele.com/white-paper-9-steps-influencer-marketing-checklist/
Herewith a presentation I created on Collaborative Content with influencers and how to execute the process. There is more in depth information in the notes section so if you require it then please contact me and I'll send the raw version.
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
here are some interesting #influencermarketing #facts you should know; to-know knowledge ahead of your next #influencer #marketing #campaign.
these are researched facts and not myths.
Influencer marketing is atop many brands list of priorities.
But the definition of influence is changing. It’s no longer enough to measure your brand’s best advocates by their reach alone. Their real impact comes with their ability to influence purchase decisions and drive sales.
Influencer and content life-cycles – how to evolve?
How does one grow an audience and how are the growth strategies changing as the content market is evolving? What length of time can an audience be engaged? What is required to keep growing and/or retaining an audience?
What are the new challenges for influencers?
Robyn Bevan, FYI Robyn, Influencer with 26.5K followers
Prove It: How to Design Social to Deliver Business Outcomes, by Jason FallsY'all Connect
Jason Falls
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
The Social Iceberg: Why Social Care Needs Serious AttentionSpredfast
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
In today’s PR landscape, credible storytelling tools are evolving. The modern version of a celebrity endorsement is influencer marketing, and we’re excited to officially launch our Wilbert: Influence program. We use our industry connections, robust influencer database and social media savvy to create influencer programs that link up with client’s communications objectives, from generating awareness around a new restaurant to driving apartment leasing efforts. Here’s how we make it happen.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Where will social influencer marketing go next? | Unlocking the power of soci...CharityComms
Tereza Litsa, social media manager, Lightful
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
As influencer marketing continues to evolve and mature, more and more brands are doubling their investment this year. In this week’s webinar, we will deep dive into how to get influencer marketing right for your business. This session will be led by Kathy Baird, Managing Director of Content & Social at Ogilvy North America and Robert Davis, Head of Advance Video Practice at Ogilvy New York.
We will look at:
- Latest influencer trends
- Methodology to working with influencers
- What to look out for in the second half of the year
The Power of Influence How Social Media Influencers are Changing Marketing.pptxnishta123self
Social media influencer marketing has emerged as a powerful tool for brands. With large following and engaging content, influencers can help companies drive more sales and engagement than traditional marketing methods.
The influencers should positively influence potential customers in their decision-making process. By expressing their passion for a product or brand, influencers can greatly impact the brand perception and reputation of a company in their community.
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterAlex Frias
Presentation from Event Marketer's Experiential Marketing Summit 2015 in San Francisco
Session Overview:
INFLUENCER 2.0: HOW TO AMPLIFY AND CONVERT THE CUSTOMERS THAT REALLY MATTER
In this session, we’ll serve up the tools you need to identify, engage and track social influencers with “real-world reach.” Find out how to work with influencers to co-create content. Learn ways to leverage the social reach of influencers to drive brand programming across-the-line and, ultimately, real world consumer conversions. Get tips on how to measure the impact of your influencers and avoid wasting time trying to chase and win “empty” social impressions.
Speaker: Alex Frias, Co-Founder & President, Track Marketing Group
Turbocharging Your Digital Campaigns with Online InfluencersCheryl Contee
Learn how to use smart segmentation and engagement techniques to find 3 different types of influencers online. Tips, tricks and the latest data to help your campaigns become more successful. Presented at Netroots Nation, July 2015
Everything You Need to Know About Starting Influencer EngagementAttentive.ly
Did you know the most effective type of marketing is word of mouth because it's the most trusted source?
Communications that come from your own passionate influencers can drive powerful action. These are the people who can help share your content and massively extend your network reach.
Listen to our webinar to learn why leveraging the social power of your network is a game changer and exactly how you can do this.
Webinar Takeaways:
- How to identify your existing influencers
- The 3 types of influencers you need to engage
- How to approach influencers
- The best influencer calls to actions
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
Gaurav Gautam of BVJMM 2nd Semester of #JIMSVKII has shared about influencers influencing youth.
For More Query Call us on 09990474829, 011 61199191
Visit us at https://www.jimssouthdelhi.com/
Follow us on:
Facebook: https://www.facebook.com/JIMSVASANTKUNJII/
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Blog: https://jimssouthdelhi.com/blog/
Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsWomen's Marketing, Inc.
Learn how to use the power of influencers to ignite your brand. Discover the latest trends, how to find the right bloggers for your brand, and the best practices for engaging with influencers.
Similar to Under the influence: How to use Influencer Marketing and why it’s Effective (20)
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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3. …and because this is a panel
discussing social media:
Selena Donovan: @selenagrace
Shanika Hillocks: @shanikahillocks
Desmond LaVelle: @desmondlavelle
Kelli Johnson: @kellirjohnson80
Elliott Clark: @apartmentbartender
4. What is Social Media Influence?
Social media influence is a marketing term that
describes an individual’s ability to affect other people's
thinking in a social online community.
The more influence a person has, the more appeal that
individual has to companies or other individuals who
want to promote an idea or sell a product.
5. So what is a Social Media Influencer?
An influencer is an individual who has the power to affect purchase
decisions of others because of his/her authority, knowledge, position
or relationship with his/her audience.
This individual usually has a following in a particular niche, which they
actively engage with. The size of the following depends on the size of
the niche.
It is important to note that these individuals are not simply marketing
tools, but rather social relationship assets with which brands can
collaborate to achieve their marketing objectives.
6. Micro vs. Macro Influencers
Micro:
• 1,000 – 100k followers
• Average engagement for an
influencer with 10k followers:
6%
• Per-post price range: $75-
$5000
• How far does $10k go?
• 20 posts from 20 different
micro-influencers
Macro:
• 100k and up followers
• Average engagement for an
influencer with 100k followers:
1%
• Per-post price range: $1k-
$1M
• How far does $10k go?
• 1 post from one
macro-influencer
7. By the Numbers:
*Based on a survey of 4,000 active social media consumers aged 16 to 61 across the U.S., U.K., France & Germany
• 71% of consumers who have had a positive interaction with a brand on social
have said they would recommend that company to friends.
• 70% of business to consumer marketers have acquired new customers
through utilization of a business Facebook page
• 44% of consumers said they have considered purchasing a product or
service based on a social influencer post
• 31% said they have already purchased a product or service based on an
influencer post
• 24% said they have recommended a product or service based on an
influencer post
• 21% classified influencers as someone who is ‘famous’
• According to Neoreach, Restaurants can generate $17.50 for every $1
spent on micro-influencers
8. • How are people consuming in 2019?
• What social media outlets are most effective?
• What establishes ‘influencer credibility’?
• How do you build lasting relationships with your follower-base?
• How do compliance laws play into influencer posting?
Influencer Marketing Today
9. • How would you define engagement?
• How does engagement best work?
• Why do you think it’s successful?
• What methods of engagement are most effective?
The Rules of Engagement
10. Personal Brand & Campaign Building
• What is the benefit of a venue or brand partnering with an influencer?
• How do you select the correct influencers for your campaign?
• How do influencer campaigns drive consumer action?
• What is the perceived benefit of celebrity influencers?
• Connecting apps like Neoreach, Scrunch, Collabs.
17. Click Bait
• Is social media ruining the internet: Yes or No?
• What is your guilty pleasure Instagram account?
• Kylie Jenner or the Egg?
• Favorite emoji?
• Favorite ‘instagramable’ place?
• Preferred social media channel?
• Posts or Stories?
• Are influencers just club promoters 2.0: Yes or No?
• One word (or phrase) to describe where you see Influencer
Marketing going in 10 years?
