Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
7 Influencer Marketing Mistakes to AvoidRustin Banks
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
If you haven't known earlier, social media influencers in Australia now play an indispensable role in marketing for an extensive range of brands and products. NEON Model Management is the best social media influencers in Australia. Visit @ https://neonmodelmanagement.com/influencer-models/
This ebook covers the following topics with regard to social selling across an enterprise.
1) Balancing Relationship-Based Culture and Performance
2) Social Selling Satisfies Revenue Demand and Buyers Needs
3) Driving Organizational Change in a Social World
4) Become a Trusted Advisor & Win More Deals
5) How LinkedIn and Other Leading Companies Drive a Relationship-Focused Sales Culture
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
7 Influencer Marketing Mistakes to AvoidRustin Banks
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
If you haven't known earlier, social media influencers in Australia now play an indispensable role in marketing for an extensive range of brands and products. NEON Model Management is the best social media influencers in Australia. Visit @ https://neonmodelmanagement.com/influencer-models/
This ebook covers the following topics with regard to social selling across an enterprise.
1) Balancing Relationship-Based Culture and Performance
2) Social Selling Satisfies Revenue Demand and Buyers Needs
3) Driving Organizational Change in a Social World
4) Become a Trusted Advisor & Win More Deals
5) How LinkedIn and Other Leading Companies Drive a Relationship-Focused Sales Culture
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
Michael Stelzner If you're responsible for marketing in your company, you'll definitely want to give this report a good read. 3,300 social media marketers uncover the who, what, when, where and why of social and provide valuable insight on how they navigate the waters of social media.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the ROI of social media marketing and better integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, and over a third spend 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents. Increased traffic and improved search rankings were also commonly cited benefits.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
We surveyed 200+ Instagram influencers within our community to understand who they are and exactly how they want to work with brands.
These ‘grammers’ have an average of 5,000 followers and connect with them in an authentic and meaningful way across a range of different categories they are passionate about.
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
This document provides a framework for measuring the success of social media marketing efforts. It discusses how marketers currently struggle to measure social media's impact on business results and tend to rely on unreliable metrics like number of likes. The framework focuses on measuring three key areas:
1) Reach - Did the social media efforts reach the right audience? Metrics include campaign reach and frequency across different channels.
2) Brand resonance - How did perceptions of the brand change? Metrics include brand awareness, consideration, and loyalty.
3) Reaction - What was the impact on business results? Metrics include online and offline sales, traffic, and customer referrals relative to other marketing efforts.
The document argues that to be successful
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
This document discusses word of mouth marketing. It begins by defining word of mouth as interpersonal communication about brands, products, or services that can be positive or negative. It then explains the importance of positive word of mouth for businesses, such as free marketing and increased goodwill. However, negative word of mouth can damage a company's image and spread more quickly. The document also covers types of word of mouth marketing, determinants of word of mouth, and new trends like social media, blogging, and cause marketing. Real business examples of word of mouth's impact are provided.
This document provides an overview of word of mouth marketing (WOMM). It defines WOMM as the act of consumers providing honest recommendations to other consumers through personal communication about products, services, and ideas. The document outlines different types of WOMM strategies and how WOMM works by relying on influencers to spread messages both online and offline. It also discusses the importance of the 5 T's in WOMM campaigns: talkers, topics, tools, taking part, and tracking. Additionally, the document provides an example case study of the successful WOMM strategies used in Barack Obama's 2008 presidential campaign.
Dalla Brand Reputation all’Influencer Marketing: l’impatto delle conversazion...Buzzoole LTD
La percezione che gli utenti in rete hanno di un brand può essere determinante per il suo successo. Diversi studi provano infatti che l’online reputation ha un impatto sulle performance aziendali. E’ quindi fondamentale che i brand sappiano come costruire, gestire e analizzare la propria reputazione sul web. Qui entrano in gioco gli influencer, con la loro capacità di creare, comunicare e veicolare con coerenza i valori di un brand.
The document discusses word of mouth marketing (WOMM) and how it has become increasingly important. It defines WOMM as consumers providing information to other consumers by giving them reasons to talk about products and services. WOMM can be organic through satisfied customers sharing experiences, or amplified through marketer campaigns. Examples of different types of WOMM strategies are provided, including buzz marketing, viral marketing, and influencer marketing. The importance of identifying talkers, topics, tools, participation and tracking is outlined for developing an effective WOMM plan. Social media is highlighted as facilitating brand conversations and allowing recommendations to spread through personal networks.
Word of mouth advocacy and conversations about brands sparked by advertising are increasingly important drivers of sales and advertising effectiveness. Research shows that most brand conversations occur offline between friends and family, and that positive word of mouth from these conversations strongly influences purchase decisions. Advertisers are designing campaigns to spark conversations that create brand awareness and persuasion, with some finding that over 10% of their sales are directly attributed to word of mouth generated by their ads. Research also indicates that 20% of word of mouth discussions reference paid advertising, and these advertising-influenced conversations are more likely to involve product recommendations.
Michael Stelzner If you're responsible for marketing in your company, you'll definitely want to give this report a good read. 3,300 social media marketers uncover the who, what, when, where and why of social and provide valuable insight on how they navigate the waters of social media.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the ROI of social media marketing and better integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, and over a third spend 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents. Increased traffic and improved search rankings were also commonly cited benefits.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
We surveyed 200+ Instagram influencers within our community to understand who they are and exactly how they want to work with brands.
These ‘grammers’ have an average of 5,000 followers and connect with them in an authentic and meaningful way across a range of different categories they are passionate about.
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
This document provides a framework for measuring the success of social media marketing efforts. It discusses how marketers currently struggle to measure social media's impact on business results and tend to rely on unreliable metrics like number of likes. The framework focuses on measuring three key areas:
1) Reach - Did the social media efforts reach the right audience? Metrics include campaign reach and frequency across different channels.
2) Brand resonance - How did perceptions of the brand change? Metrics include brand awareness, consideration, and loyalty.
3) Reaction - What was the impact on business results? Metrics include online and offline sales, traffic, and customer referrals relative to other marketing efforts.
The document argues that to be successful
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
This document discusses word of mouth marketing. It begins by defining word of mouth as interpersonal communication about brands, products, or services that can be positive or negative. It then explains the importance of positive word of mouth for businesses, such as free marketing and increased goodwill. However, negative word of mouth can damage a company's image and spread more quickly. The document also covers types of word of mouth marketing, determinants of word of mouth, and new trends like social media, blogging, and cause marketing. Real business examples of word of mouth's impact are provided.
This document provides an overview of word of mouth marketing (WOMM). It defines WOMM as the act of consumers providing honest recommendations to other consumers through personal communication about products, services, and ideas. The document outlines different types of WOMM strategies and how WOMM works by relying on influencers to spread messages both online and offline. It also discusses the importance of the 5 T's in WOMM campaigns: talkers, topics, tools, taking part, and tracking. Additionally, the document provides an example case study of the successful WOMM strategies used in Barack Obama's 2008 presidential campaign.
Dalla Brand Reputation all’Influencer Marketing: l’impatto delle conversazion...Buzzoole LTD
La percezione che gli utenti in rete hanno di un brand può essere determinante per il suo successo. Diversi studi provano infatti che l’online reputation ha un impatto sulle performance aziendali. E’ quindi fondamentale che i brand sappiano come costruire, gestire e analizzare la propria reputazione sul web. Qui entrano in gioco gli influencer, con la loro capacità di creare, comunicare e veicolare con coerenza i valori di un brand.
The document discusses word of mouth marketing (WOMM) and how it has become increasingly important. It defines WOMM as consumers providing information to other consumers by giving them reasons to talk about products and services. WOMM can be organic through satisfied customers sharing experiences, or amplified through marketer campaigns. Examples of different types of WOMM strategies are provided, including buzz marketing, viral marketing, and influencer marketing. The importance of identifying talkers, topics, tools, participation and tracking is outlined for developing an effective WOMM plan. Social media is highlighted as facilitating brand conversations and allowing recommendations to spread through personal networks.
Word of mouth advocacy and conversations about brands sparked by advertising are increasingly important drivers of sales and advertising effectiveness. Research shows that most brand conversations occur offline between friends and family, and that positive word of mouth from these conversations strongly influences purchase decisions. Advertisers are designing campaigns to spark conversations that create brand awareness and persuasion, with some finding that over 10% of their sales are directly attributed to word of mouth generated by their ads. Research also indicates that 20% of word of mouth discussions reference paid advertising, and these advertising-influenced conversations are more likely to involve product recommendations.
The document describes a user journey through a product's call to action and reward system. The user clicks a call to action, registers or logs in, and is taken to a sharing screen where they can share the product on social networks like Facebook and Twitter. After sharing, the user can check their progress by seeing how many clicks, transactions, and shares they have generated.
IF YOU LOVE ALL OF THEM, SUBSCRIBE TO THEIR CHANNEL.. BECAUSE BELIEVE ME YOU WON'T REGRET IT COZ THEIR REALLY AMAZING AT THEIR WORK!!! HOPE YOU LOVE IT.. IF YOU DO PLEASE TELL ME WHAT YOU THOUGHT IN THE COMMENT BELOW.. THANK YOU... SEE YOU GUYS SOON....
- YouTube was founded in 2005 by Chad Hurley, Jawed Karim, and Steve Chen.
- It is now owned by Google and has over 1 billion users worldwide.
- 300 hours of video are uploaded to YouTube every minute from users in 75 countries speaking 61 languages.
- 60% of a creator's views come from outside their home country, and half of all YouTube views are on mobile devices.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsWomen's Marketing, Inc.
Learn how to use the power of influencers to ignite your brand. Discover the latest trends, how to find the right bloggers for your brand, and the best practices for engaging with influencers.
Research on the rise of bloggers and vloggers and how it impacts the beauty a...Ena Teo Jia En
Individual research presentation of the rise of bloggers and vloggers and how it impacts the beauty and fashion industry.
Part of Cultural and Contextual Studies.
Year 3 of BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
The document discusses using video recording and blogs to assess students' oral presentation skills in an English speech training class. Students give speeches that are recorded and uploaded to blogs for self-evaluation and feedback from peers and teachers. This blended learning approach allows students more opportunities to improve by watching their performances and learning from others.
The document is a list of 33 entries linking to the website http://beauty-fashion-girl.blogspot.com, dated February 11, 2011. It provides various saree designs from the designer Arissa and recommends additionally visiting http://health-nurses-doctors.blogspot.com for nursing updates.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Working with Influencers - Sparkloft MediaTravel Oregon
This document provides an overview of using social media influencers to promote brands and campaigns. It discusses what influencers are and how big brands like Marriott have partnered with them. Two case studies are presented: a "7 Wonders" tourism campaign that engaged influencers to promote destinations, and a "Brand USA Culinary Tour" that involved influencers exploring different regions. A six-step process for brands to partner with influencers is then outlined: research influencers, conduct outreach, plan the campaign, activate the influencers, reactivate them later, and measure results. The presentation emphasizes how influencers can authentically promote brands to their loyal followers.
Influencer marketing is developing relationships with industry experts and influential people to help brands achieve digital goals. It involves building relationships with brand advocates by providing them content to share, which increases positive sentiment. Examples include fashion bloggers reviewing new products, vloggers with large followings promoting brands, and collaborating with social media personalities to create engaging sponsored content across platforms like Vine and Tumblr. Choosing the right influencers requires knowing the target audience and campaign goals and researching influencers' social reach and previously created content. A contract should outline the partnership.
Tips for PR professionals to use social media to connect with influencers, for digital public relations, connecting with journalists and personal branding.
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
This document outlines an influencer marketing plan. It begins by defining influencers as social media users who have gained followers for their expertise on a topic. Influencer marketing involves using influencers to endorse brands and drive awareness and sales. Statistics show influencer marketing delivers an 11x ROI compared to other channels. The document recommends identifying relevant influencers, matching them to target audiences like millennials, and offering incentives to produce original content promoting products. It provides an example of how GoodFoods partnered with 60 influencers across niches to generate over 2,000 pieces of content promoting their food products.
Influencer Marketing: Guide to Brand SafetyJessica Hulett
Influencer marketing is a line in the budget now. Brands now agree that some percentage of their voice needs to come from others’ voices – genuine, authentic, relatable voices. Consumers rely on these voices of influence to make purchase decisions. Marketers find that Influencer Marketing programs can return an ROI superior to some traditional media. And even the ANA has now recognized Influencer Marketing as an important marketing discipline, right beside event marketing, content marketing, shopper marketing, etc.
But it hasn’t all been rainbows and butterflies…
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Social media platforms are incomplete without an influencer promoting any product. Influencer marketing has become one of the most successful digital marketing strategies to promote your business.
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Digital marketing experts believe that today social media is not only to socialise but is a source of keeping an insight into your favourite influencers' life.
The document discusses the effectiveness of digital marketing and the role of social media marketing. It notes that social media accounts for around 10% of digital marketing budgets currently but is projected to grow significantly. It explores some of the key social media platforms and challenges companies face with social media marketing. Specifically, it examines how to use social media insights to understand customers better and improve brand performance. It also discusses different social media analysis methods and tools for measuring social media campaign performance, including paid and organic analysis. Key findings include the importance of engaging customers through conversations and providing relevant content to build relationships and loyalty. It provides recommendations on developing an effective social media marketing strategy.
The influencers should positively influence potential customers in their decision-making process. By expressing their passion for a product or brand, influencers can greatly impact the brand perception and reputation of a company in their community.
The document discusses emerging concepts in marketing, focusing on influencer marketing as a growing trend. It outlines the advantages of influencer marketing in reaching relevant audiences and building trust. Some disadvantages include working with the wrong influencers, consumption of time, and high risks involved.
This document provides an overview and summary of the mid-2017 influencer marketing landscape and Ogilvy's influencer marketing process. Some key points:
- Influencer marketing continues to grow in importance as traditional media declines and audiences engage differently. Brands are increasing investment.
- Micro-influencers with 30,000 or fewer followers are gaining prominence with higher engagement rates. Influencers are also becoming content creators.
- Ogilvy's process involves identifying the right influencers based on relevance, reach, and resonance; mapping them into tiers; and aligning objectives and measurement plans.
- Recent examples show the success of Glossier in engaging organic fans and Sperry in tapping
Maximize Your ReachWith Instagram Influencer Marketing.ecommerce Trends
Influencer marketing is a powerful social media marketing strategy to interact and reach a wider audience. It has become a necessity to survive and stay ahead of your competitors. According to a recent survey, "Influencer Marketing on Instagram has created a top channel for 96% of media marketers." Influencer marketing incorporates endorsing and product placement and endorsements. Not only does it allow the luxury brands to attract new customers but also helps start ups or small businesses to promote their brand.
Brands are increasingly focusing on influencer marketing and social commerce to drive ecommerce sales. Influencer marketing budgets are expected to rise in 2022, with Instagram and TikTok being top priorities. Nano and micro-influencers are gaining prominence due to their highly engaged audiences and lower cost per engagement compared to larger influencers. Video content is growing across platforms like TikTok, YouTube, and Instagram due to higher engagement rates. Measurement of influencer marketing ROI is also evolving to focus on aspects beyond direct sales.
In conclusion, influencer marketing has emerged as a significant part of marketing strategies, and its influence is only expected to rise in the years to come. As more companies understand the value of influencer collaborations, it will be increasingly important to stay updated with industry developments in this field.
Discover the latest influencer marketing trends to watch out for in 2023. From micro-influencers to authenticity, learn how to stay ahead in this evolving industry.
Influencer Marketing Strategy - A Six Step GuideGary Fox
A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
Influencers are celebrities, bloggers, journalists or social media personalities who have a highly engaged following. They can influence potential customers and are seen as a trusted source of information (paragraph 3). Brands should work with influencers because consumers increasingly use social media to research products and 88% trust online reviews as much as personal recommendations (paragraph 4). When choosing influencers, brands should understand their target audience, define clear goals for the campaign, and establish a budget (paragraph 5).
What Are The Best Startegies For Social Media Marketing.docxDushantSingh5
The document discusses strategies for effective social media marketing. It begins by highlighting the importance and widespread use of social media marketing. It then discusses key aspects of a social media marketing strategy like defining goals, targeting audiences, and creating consistent, high-quality content. Specific strategy recommendations include creating personalized experiences for customers, developing an efficient content marketing plan, running contests and giveaways, and building a community around your brand. The document provides an overview of best practices for using social media successfully to meet business objectives.
Influencer Marketing is growing day by day in India where a lot of brands are doing for the sake of trend, what is the understanding, why do we use it, when we should look for Influencer Marketing is what we can talk about.
Social media monitoring involves tracking, measuring, and evaluating an organization's social media initiatives. It has five steps: choosing focus areas, selecting target-rich platforms, identifying keywords, restricting or widening searches, and adjusting searches. Measurement assesses volume and sentiment of brand content on social media. Qualitative measurement assesses opinions and beliefs, while quantitative measures amount. Key performance indicators measure goals like dialogue, advocacy, customer support, and innovation. Tools like Radian6 help companies monitor and engage on social media. The future involves advances in monitoring techniques, metrics, and tools to analyze expanding social media data.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Similar to Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands (20)
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
2. 2
Donna Kalajian Lagani
Senior Vice President/Publishing Director
Today’s Presenters
Jenna Manula
Director Social Media Marketing
Moderator
Marlea Clark
EVP Marketing & Insights
&
3. 3
Influencers are nothing new to marketing, particularly within the fashion and beauty sector
For decades, brands have been collaborating with celebrities and models, leveraging their status and
influence over consumers to help build brands and sell products
Who are influencers?
4. 4
Social media has created a new breed of influencers: individuals who have the ability to influence the
opinions or buying decisions of a brand’s target audience largely due to their social media following
The new breed of influencers
5. 5
“While last year may have been ‘The Year of the Influencer,’ this year will be
‘The Year of the Influencer Investment’”
- Connor Begley, President and Co-Founder, Tribe Dynamics
84% of brands polled said they launched at
least one influencer marketing campaign
last year and 81% of those brands saw
increased website traffic and sales
The growth of influencer marketing
Source: eMarketer
6. 6
59% of beauty and fashion marketers are
planning to increase their influencer
marketing budget over the next 12 months
The growth of influencer marketing
22% of marketers agree it’s the fastest-growing
online customer-acquisition method
51% believe they acquire better quality customers
through influencer marketing
Source: Fashion and Beauty Monitor report/Econsultancy
7. 7
Influencers were most effective to help brands
promote existing products and launch new ones
The growth of influencer marketing
8. 8
Analysts determined that brands earn
$6.50 for every $1 spent on influencer marketing
ROI of influencer marketing
Source: Fashion and Beauty Monitor report/Econsultancy
9. 9
Why influencers?
Why women connect with beauty and fashion bloggers and vloggers
Relatable
Authentic Voice
Naturally integrated
She’s a real person
Shares my
interests and
passions
Knowledgeable
Honest
To learn about new products and brands
Approachable
Source: Buzzoole Consumers Trust Influencers
33. 33
Q: What are the 4 biggest challenges in working with influencers?
CHALLENGES OF INFLUENCER MARKETING
1.) Finding the Right Influencer
• 73% of fashion and beauty marketers say
influencer identification is the biggest
challenge in working with influencers
• Reason: Lack of resources and tools,
knowledge gaps, budget
• Brands are realizing that it takes more than a
quick Google search to find relevant and
valuable influencers
Main Challenges of
Influencer Marketing
Source: econsultancy
34. 34
CHALLENGES OF INFLUENCER MARKETING
2.) Measuring Impact & ROI
• ROI measurement is key when investing in an
influencer program
• ROI driven by social media is hard to track.
Brands can utilize UTM Parameters and Pixels to
track conversions and site track; however, much of
value influencers provide is exposure rather than
financial gain
• Solution: Focus thinking on non-financial
objectives and invest in a measurement tool
Source: econsultancy
Non-Financial Objectives
“These metrics might not translate easily onto the balance sheet, but that doesn’t mean
they’re not valuable.” - Jack Simpson, Econsultancy.com
35. 35
CHALLENGES OF INFLUENCER MARKETING
• 59% of beauty and fashion brands struggle with capturing the
attention of desired influencers
• As the demand for influencers grows, brands have to work harder
to win them over
• Solution: Increase your odds through incentivizing, such as:
• free product(s)
• monetary compensation
• heightened exposure
• Ideas of Interest to the influencer’s
audience
3.) Activating an Influencer
Sources: clickz.com 5 Tips t o Nail Your Next Influencer Marketing Campaign, econsultancy. The 3 Biggest Challenges in
Influencer Marketing
36. 36
CHALLENGES OF INFLUENCER MARKETING
4.) Scaling Up
• Once established, influencer programs
need care and maintenance to remain
viable and scale
• Juggling multiple influencers at once
requires precise management at each
stage of the campaign and staying on top
of these aspects can be difficult for one
person
• Solution: Work with a trusted partner to
identify influencers, handle communications
and payment, and deliver sound reporting
37. 37
ASSOCIATED COSTS
Working with an influencer network will require a monthly investment ranging from $1,000 -
$100,000+. The exact dollar amount a company should spend really depends on the brand’s
overarching goal: Reach? Content Type? CTA?
Source: Buzzoole.com Influencer Marketing Works for Retailers
38. 38
ORGANIC INFLUENCER ID STRATEGY
• If your brand possesses a smaller marketing budget, don’t give up! Take the grassroots approach.
• Identify influencers using a combination of Google, Twitter, and Instagram search in combination with your
brand’s social listening tools.
Platform Details
Brandwatch
or
Social Listening Tools
Monitor the Twitter, Facebook, and Instagram landscapes for influencers by
keeping track of conversations surrounding popular hashtags for bloggers,
brand hashtags, and relevant hashtags to the product being launched or
objective in mind.
Followerwonk
This tool by Moz makes it easy to find relevant influencers by topic and location
on Twitter. It’s a great way to build a list of potential influencers to target.
Twitter Insights
Understand the influence of people who engage with your Tweets. You can use
metrics like retweet ratio, engagement ratio, klout score, and social platform
presence.
Instagram Hashtag
Identification
One of the simplest but most timely ways to find your influencers on Instagram
is to search for bloggers manually sharing their posts using your brand’s
hashtag.
“To be an influencer, an individual doesn’t always need to reach a large audience,
sometimes reaching a small niche audience can be just as valuable.” – Simply Measured
Source: Simplymeasured.com How to Define & Engage Social Media Influencers for Your Brand
39. 39
INFLUENCE IDENTIFICATION KPIs
Whether a brand invests in an influencer network or takes the grassroots approach, make sure to
assess the candidates against the following metrics:
• Age
• Social Reach
• Resonance
• Relevance
D E M O G R A P H I C S
D I G I T A L M E T R I C S
R A T E
• Fixed cost of working with influencer
• Expected gains from partnership
• Gender • Location
• Klout Score
• Kred Score
• Search Engine Ranking
40. 40
SEARCH + INFLUENCERS = ROI
The connection between social and search is clear. A Searchmetrics study found social signals to
be the highest correlating factors with Google rankings.
• Identifying your key influencers
and making sure that they share
your content is one of the most
overlooked SEO techniques.
• Social signals have a direct
correlation to search engine
ranking; the more people you
have sharing your content and
the more influential they are, the
more likely your site is to receive
high value equity passing links.
• It’s the modern day link-building
strategy.
41. 41
84% of brands polled said they launched at
least one influencer marketing campaign last
year and 81% of those brands saw increased
website traffic and sales
INFLUENCER TIPS
3 Influencer Marketing Tips:
1. Respect the influencer’s
contribution
2. Allow influencers to be themselves
3. Embrace social media account
takeovers
4. Engage in brand & influencer cross
promotion via social media
Source: eMarketer Marketers Pair Up With Influencers
42. 42
Instead of relying solely on an influencer to market your brand, work together to amplify the
message! Cross-promotions campaigns are the most effective way to increase brand awareness
and to generate sales.
HOW TO EXECUTE
Partner with
Influencer for product
launch
Produce a promo
video announcing the
new product and
feature the Influencer
Influencer takes over
the brands main social
media account
Influencer participates
in a Q&A to talk about
products
Brand creates content
using the Influencer’s
tips
Customer participation
to win a meet-and-
greet with Influencer
Collect UGC for
continued promotion
•Although Influencers
will be doing a lot of
the leg work, the social
media team should take
an active role in
notifying and engaging
its followers during the
entire campaign.
Cross-Promotion
Tip:
44. 44
When in doubt, disclose
Rules of Engagement
• Influencers must give their truthful opinion – endorsements of a product must reflect the influencer’s actual
experience
• If influencers are being paid to endorse or review a product or given free merchandise, it must be expressly
noted in the post or review
• Disclosures must be prominently placed within the post and in the same language as the post (for example,
if the post is in Spanish, the endorsement must also be in Spanish)
• Disclosures must be made on social media posts. For instance pinning an image on Pinterest can be
considered even if there’s no text associated with it, and therefore must include a disclosure. Tweeting or
posting on social media as part of a contest or giveaway also needs to be noted with a clear disclosure—a
hashtag and/or tagging a brand is not considered adequate disclosure of a relationship.
• If marketers determine that influencers aren’t complying with FTC guidelines, they must insist that the
influencer remove the post or change the content to comply with the rules.
Source: FTC Endorsement Guides: What People Are Asking
45. 45
Thank you for joining our webinar!
Want to learn more?
Have questions or want to learn
more about influencer
marketing?
Contact Marlea Clark at
mclark@womensmarketing.com
Women’s Marketing
womensmarketing.com
New York 276 5th Ave, Suite 407, NY, NY 10001 212.673.4500
Westport 1221 Post Rd. East, Suite 201, Westport, CT 06880 203.256.0880
Flying Point Digital
flyingpointdigital.com
5 W 36th St, New York, NY 10018 (212) 629-4960