2009 Philly Search Camp Social Media Fundamentals
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Social media has risen as a strategic shift that gives consumers control over links and information sharing through wisdom of crowds and conversations. Successful companies discussed in the document include Dell, Houlihan's, and Del Monte who have embraced social media as an integral part of their marketing plans by engaging in conversations on platforms like social news, sharing, networking and bookmarking. The document emphasizes that social media requires research, planning and authentic conversations rather than being treated as a fast solution or done without proper strategy.
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The document is an agenda for the Gravity Summit event at Stanford on social media marketing. The agenda includes sessions on how social media is transforming businesses, using Twitter, social media driving customer loyalty, and integrating social media into marketing. There will also be networking activities including a breakout session and a tweetup mixer after the event.
Hooters sm pres1
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10 Simple Steps For Creating A Social Media Strategy V2
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How The Heck Do I Do Social Media Marketing - A Basic 101 Lesson
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YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
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2009 Philly Search Camp Social Media Fundamentals
- 2. Social Media 101 From the Ground Up Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans
- 5. Strategic Shift in Control
- 6. Links Are By Products
- 7. Wisdom of the Crowds
- 9. Social Media Gives Consumers Control
- 10. Social Media is a Whole World
- 13. Do Your Research First
- 15. Who’s In Your Target Audience?
- 16. What’s Your Target Audience Doing?
- 17. What Are You Going to Measure?
- 21. Social News
- 22. Social Sharing
- 27. What Do These Have In Common?
- 28. Dell’s Blogging & Social Collaboration
- 31. Loblaws’ Ratings & Reviews
- 33. Walmart & Flogs
- 35. Pizza Hut & Twitterns
- 36. Skittles & UnFiltered Tweetstreams
- 37. Ghost Tweeting
- 39. Don’t Just Jump In
- 43. Contact Director of Social Media SerengetiCommunications.com [email_address] Socialconversations.com searchmarketingGurus.com lianaevans.com