Influencer marketing is developing relationships with industry experts and influential people to help brands achieve digital goals. It involves building relationships with brand advocates by providing them content to share, which increases positive sentiment. Examples include fashion bloggers reviewing new products, vloggers with large followings promoting brands, and collaborating with social media personalities to create engaging sponsored content across platforms like Vine and Tumblr. Choosing the right influencers requires knowing the target audience and campaign goals and researching influencers' social reach and previously created content. A contract should outline the partnership.

1. Influencers are the New
Celebrities
Influencer Marketing is Changing the Face of Digital
PR

2. What is Influencer Marketing?

3. What is Influencer
Marketing?
Influencer marketing is the process of
developing relations with industry-
specific thought leaders and/or
influential people that can assist your
brand with digital goals.

4. Influencer
Marketing Potential

5. Examples of Influencer Marketing
● Building Relationships with Brand
Advocates
○ Use Content
○ Promote Shares
○ Increase positive brand sentiment

6. Ex. Fashion blogger House of Harlow 1960

7. Examples of Influencer Marketing
● Blogging and blogger outreach
○ Guest post on Influential/ influencers’
blogs
○ Allow influencers to add value to your
company’s blog via guest posting

8. ● Adds more authority
and credibility to
your blog
● Introduces your
brand to influencers
network through
social sharing

9. Examples of Influencer Marketing
● Articles, reviews and blog posts
(blogger outreach)
○ Review of new product
○ Attending brand event
○ Demonstrating product/service
○ Interview with your brand’s thought
leader

10. Vlogger: Judy Travis; It’s Judy Time
● 776K+ YouTube
subscribers
● Social reach of more
than 1.75 million
● Brands including
L’Oreal, Revlon,
Sephora and BH
Cosmetics depend on
her reviews to reach
their target audiences

11. Examples of Influencer Marketing
● Brand Collaborations
○ focus on creative content
○ funny, engaging
○ experimental platforms
■ GIFs, Vine, Tumblr, etc.

12. Influencer: Curtis Lepore
● 2M Vine
Followers
● Collab with
rideshare app
Lyft
● Videoreceived
67K+ likes and
23K+ revines

13. Tips for choosing and utilizing
influencers:
● Know your audience and goal
of the campaign
● Start with influencer
networks: Klout, Kred,
PeerIndex
● Research (tweets, blogs,
posts, other info)
● Know what you can offer
● Draw up a contract
● Promote and utilize all brand
content

14. About Me:
Erin Richards-Kunkel is the Director of
Social Media at Excelerate Media, a
social media marketing firm helping
businesses from startups to
established brands take their social
media to the next level. Richards-
Kunkel develops dynamic and fully
integrated social media presences
that connect and engage with
audiences while telling the story
behind the brand. She is also a
journalist covering social media,
business, leadership, food and
fashion.
Connect with me:
Twitter @ErinSRichards
FB: FB.com/ErinRichardsKunkel
Email: erin@exceleratemedia.com