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5 Ways To Use Social Media Webinar

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Alex F. Oliveira
Alex F. Oliveira

This document provides 5 ways for businesses to use social media to increase website traffic: 1) Use metrics and analytics to measure social media success; 2) Run ads on platforms like Facebook and LinkedIn to generate leads; 3) Create groups to build communities and engage fans; 4) Leverage story features to share content; 5) Grow audiences with video content like tutorials, testimonials, and live videos. It also discusses determining which social platforms are best based on business type, industry, and where customers engage online. Regularly analyzing key performance indicators is key to social media success.

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5 Ways to Use Social Media to Increase Traffic to your Website
Alex OliveiraPrediq CEO
Why People Spend Time On Social Media
Why People Stop Using Social Media Fake News & Information Hate Groups Toxic Politics Privacy Concerns Poor Results Lack of Attribution
It depends on the following:  Are you B2B, B2C or D2C?  What Industry or Vertical are you in?  How Compliant is your industry?  Where do your current customers go?  Are your competitor's dominant?  Does your product or service fit? What Social Media Platforms Should My Business Be On?
Top Social Media Apps Worldwide for August 2020 by Downloads
Set up KPI’s and analyze regularly for success. 01. METRICS Great tool for storytelling with motion and sound. 04. STORIES Create a community and engage with your fans. 03. GROUPS To succeed on Social you’ll need to run ads. 02. ADS & LEADS Video will help you grow your audience. 05. VIDEO
01. METRICS Source: Sprout Social
INSIGHTS
ANALYTICS
Parents of kids 5-13 years old
Parents of all kids
02. ADS
FACEBOOK PRODUCT ADS
LINKEDIN ADS
03. Groups
Did you know? There are over 1.8 billion Facebook Groups
04. STORIES
706 million global users
The Youtube Stories feature is currently in beta and available to all eligible channels with over 10,000 subscribers.
Pinterest has begun testing a new version of stories, called Story Pins, with US creators.
05. Videos • How-To Videos • Product Videos • User-Generated Testimonial Videos • Customer Testimonial Videos • Live Video
0201 STRATEG Y 0202 CREATE 0204 MEASUR E 0203 DISTRIBU TE How To Create a Plan For Success On Social Media
https://hootsuite.com/plans/free
https://adzooma.grsm.io/alexoliveira4016
5 Ways To Use Social Media Webinar

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