SlideShare a Scribd company logo
Lee Odden, CEO TopRank Online Marketing www.TopRankResults.com Better PR Visibility with SEO and RSS
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Push and Pull PR Push Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media Coverage
Search Engine Optimization ,[object Object],A set of methodologies that make it easier for search engines to  find ,  index ,  categorize  and  rank  web content.
Search Engine Optimization ,[object Object],[object Object],[object Object],Keywords Key  Word Word Key Word Key Word Word Key Key Word Key Word Word Key Key Word
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Content Optimization ,[object Object],[object Object],[object Object]
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PR Content Optimization ,[object Object]
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PR Content Optimization ,[object Object]
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PR Content Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Content Optimization ,[object Object],Search Email Online  Newsroom Wire Boost search engine rankings Search Email Blog Powered Newsroom Wire RSS Blogs
Extending Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extending Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
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