The document outlines a comprehensive guide for optimizing a blog as a central hub for social media distribution. It details steps for engaging followers, creating effective content, and measuring online interaction, emphasizing the importance of regular updates and integration across platforms. It also provides examples of blogging tools and resources for improving writing skills.

1. “ The Best of Blogging Make your web site ready for the Social Web!" Birgit Pauli-Haack, January 2011

2. Social Media

3. Distribution Print Mail Web site RSS E-mail Facebook LinkedIn Twitter Automate what’s the same, manage what’s different

4. Step 1: Your Online Hub CommCentral = Your web site (blog) Email newsletter provides only header/ blurb & link (single article links) Twitter post have link to site (single article) Facebook activities link to site (single article) >Where the List of Services, Products etc are >Where the Email sign-up form is

5. Step 2: Articles/Content Online Single Article in a Blog = News Engine (Web Log) One topic 400 – 800 words. Graphic + Text Provide Links for sharing RSS feeds Category & Archives

6. Step 3: Engage your Followers/Friends Allow for comments on blog Allow Fans to post on your page Treasure Hunt with other organizations Online Surveys w/ Prizes Live Stream/Video Participate in conversations with your Online Activist Volunteers

7. Step 4: Measure Define goals to set benchmarks Measure online interactions Open/ clicks e-mail Shared Links stats Web stats Referrers ShortyURL stats, clicks rates # of meaningful interaction Rinse, Repeat

8. What is a Blog?

9. What is a Blog? Software engine installed on web server Admin through a browser-based interface Access also through external software to update content (Desktop, Mobile, Apps) Allows for Syndication & Integration via RSS Authors create and update content on the site Integrate into Website, with the other pages.

10. Difference Webpage & Blogpost Web Page Blog Post Page & Subpages Static Information never, rarely changes (Mission, Location) Link Never changes. Post in categories Dynamic/Archived/Perma. Lead onto a pages Organization News Profiles, Stories, Struggles Includes RSS Feed

11. Search Engine Ranking Update more often - 3 time a week vs once a year Interlinking on pages & posts (more links into the site from front page. URLs with higher keyword density More focused content = more relevant Easier to use linking back. Blog engines come with better built-in SEO

12. Feed the Beast One blog post per week (minimum, optimal 2 – 3/week) Auto-posted to FB Auto-posted to LinkedIn Auto-posted to Twitter Auto-assembly of e-News

13. Example Sites Afasf.org - blog E-News

14. Go Viral Be relevant to your network Find your champions!

15. Example: #SBRN Member band together Amanda Stirn http://360qbpro.com/ Single article Promoting each item by itself Twitter: @stirnllc – Amanda’s account Article is exposed to more than your own followers, when retweeted: Twitter Search for @stirnllc

16. Links to blog on Twitter

17. Going Viral #SBRN

18. Blogging Tools To start out, for practicing & Personal Blogs WordPress.com Blogger.com Tumblr.com Posterous.com For Business ( WordPress self-hosted) Page.ly WebHub www.Wordpress.org/hosting Godaddy.com Bonus Link: Wordpress: Free vs. Self-Hosted

19. Links: Better Blogging Links: George Orwell’s 5 Rules of effective writing PickTheBrain.com Ernest Hemingsways’ Top 5 Tips for Writing Well copyblogger.com 5Tips to Write Blog Posts About.com: Blogging Chris Brogan’s Best Advice About Blogging ChrisBrogan.com

20. Connet & Meet Online My Personal Profile Company Profile Email w/ ideas and questions [email_address] Follow me on Twitter @bph My Facebook Profile Connect on LinkedIn Slideshow online Blog on Pauli Systems www.paulisystems.net Follow Us on Twitter @PauliSystems Like Us on Facebook LinkedIn Company Profile