The document discusses consumerism and waste generation in India. It notes that consumerism is rising in India as purchasing power increases. This leads to excessive consumption and depletion of resources. It also results in large quantities of waste like plastic, electronics and chemicals that pollute the environment. However, measures can be taken to control this like minimizing waste, reusing materials, optimizing resources and promoting durability. Recent innovations in India allow waste plastic to be converted into fuel, providing a solution for plastic waste management while meeting energy needs.

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by
Uday ( 1 )
Seshnag (52)
Ananth (12)
Lakshman
(61)
Nishanth (58)

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3. Consumerism is related to the
constant purchasing of new goods,
with little attention to their need,
durability, product origin, or the
environmental consequences of their
manufacture & disposal …
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4. Any material that
is unused and
rejected as
worthless or
unwanted …..
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5. In consumer society, people replace their goods with
newer ones. They purchase goods, use them and throw
them away. In consumer society, people replace their
goods with newer ones. They purchase goods, use
them and throw them away.
One of the main reasons behind the consumerism in
india is IMBALANCE in demand and supply of
commodities leading to hoarding,black marketing
,profiteering.
Low literacy levels and lack of awareness of rights
encourages businessmen to be indifferent to
consumers.
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6. why ?
Low literacy levels and lack of awareness of rights
encourages businessmen to be indifferent to
consumers
 Backwardness
 Ignorance
 Lack of education and information
 Indian consumers get carried away by clever
advertising
 Imbalance in demand and supply of commodities
leading to hoarding, black marketing,
profiteering. 6

7. EMOTIONAL STABILITY
There is also the constant media influence that is
trying to convince people that a certain product
will lead to feeling fulfilled or to a place of
happiness.
 This can lead one to believe that external
consumption is the answer to their inner
instability.
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8. CONSUMERISM IN INDIA
India is a developing economy.
Not all Indian consumers are
well educated.
Consumers are often exploited,
misled by deceptive
advertisements, packaging poor
after sales service,adulteration,
price collusion and so on.
Liberalization and competition
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9. Situational Factors that aided unethical marketing :
Vastness of the country
Imbalance in income distribution.
Backwardness, illiteracy , ignorance,lack of
education and information.
Indian consumers get carried away by clever
advertising survival of the fittest.
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10. Consumerism is becoming the
hallmark of most world
economies. In the West, it is a
common phenomenon, but now
even developing countries in the
world are resorting to it.
The world is in situation
where planet’s ecology is not
coping with all pollution
because of huge continuously
increasing consumer demand.
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11. 1. Craving for goods is high
2. Excessive consumption
3. Ecological imbalances
4. High depletion of natural resources
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12. The wants and desires
of people increases
beyond their necessity.
The better their
income, the better their
purchasing power.
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14. • The resources are not divided properly among
people, they are neither saved nor consumed
properly.
• Due to economic growth migration is also taking
every where in the world
• Excessive consumption of goods on one side of
society beyond theirs needs leading to shortage of
goods on other side of society
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15. 1. Natural habitat is destroyed to create more
goods
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16. 2. Deforestation for construction of buildings and
industries which leading to several pollutions.
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17. 3 .Industrialization for production of excessive
goods
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18. 4 .Geological disturbance in environment occurs &
many species are endangered for human needs
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20. 
Now this excess consumption than
required leads to huge amount of waste
products
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21. WASTE PRODUCTS CREATE
VARIOUS HARMFUL PRODUCTS
EFFECTING ENVIRONMENT
They are of
1. Chemical wastes
2. Plastic materials
3. Electronic wastes
4. Nuclear wastes
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22. CHEMICAL WASTES CREATED
BY EXCESSIVE PRODUCTION
DAMAGE SOIL’S FERTILITY ,
WATER RESOURCES….
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23. PLASTIC AND NON-
DEGRADABLE PRODUCTS ARE
DISPOSED IN SURROUNDINGS
IN LARGE SCALE
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24. O
G
Y
Electronic waste is rapidly increasing as
mobiles, old televisions ,……so on are
replaced by new gadgets .
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25. HARMFUL AND ITS HIGH
PRODUCTION FOR
CONSUMERISM IS
DANGEROUS
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26. I = P * a * t
I = Human impact on environment
P= Population
a= Affluence
t= Technology
This describes how long our growing population,
affluence, and technology contribute toward our
environment
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27.  In Under developed countries no of people are high but per
capita use of resources and waste generated are less
 In more developed countries No . of people is low but per capita
use of resources and waste generated are very high.
 And hence from the formula it can be seen that the final impact
by both of them is almost same
Thus , consumerism varies with country
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28. Statistics in India
Consumer Spending in India increased to 15338.82
INR Billion in the fourth quarter of 2014 from
14645.01 INR Billion in the third quarter of 2014 .
 Consumer Spending in India averaged 8818.26
INR Billion from 2004 until 2014, reaching an all
time high of 15338.82 INR Billion in the fourth
quarter of 2014 and a record low of 4469.88 INR
Billion in the third quarter of 2004.
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30. Even though U.S consists
of 5% of world’s
population ,it consumes
30% of world’s resources.
In past THREE decades,
nearly one third of
earth’s resources have
been consumed.
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31. How much waste do we produce?
The Member States of the European Union (EU)
produce more than 2 billion tonnes of waste,
including hazardous materials, every year. And this
figure is rising steadily.
For example, according to the available data , a
country like Bulgaria, with a population of 8 million,
produces more waste (11% of EU total) than Italy (7%
of EU total) and almost as much waste as the United
Kingdom (13% of EU total).
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33. How to control this consumerismHow to control this consumerism
and redundant waste products ??and redundant waste products ??
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34. Waste MinimisationWaste Minimisation
is a process of elimination that reduces
the amount of waste produced in society
and helps eliminate the generation of
harmful and persistent wastes, supporting
the efforts to promote a more sustainable
society.
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35. Waste minimisation involves
1.redesigning products or changing
societal patterns,
2. concerning consumption and
production, of waste generation,
3.to prevent the creation of waste.
4.efforts to minimize resource and
energy use during manufacture.
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36. For the same commercial output,
usually the less materials are used,
the less waste is produced.
Waste minimisation usually
requires knowledge of the
production process, cradle-to-
grave analysis
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37. Measures to control :Measures to control :
• Resource optimization
• Reuse of scrap material
• Waste exchanges
• Durability
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38. 1. Resource optimization1. Resource optimization
Minimising the amount of
waste produced by
organisations or individuals
goes hand-in-hand with
optimizing their use of raw
materials
For example, a dressmaker
may arrange pattern pieces
on a length of fabric in a
particular way to enable the
garment to be cut out from
the smallest area of fabric.
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39. 2. Reuse of scrap material2. Reuse of scrap material
i. Scraps can be immediately
re-incorporated at the
beginning of the
manufacturing line so that
they do not become a
waste product. Many
industries routinely do this.
ii. For example, paper mills
return any damaged rolls
to the beginning of the
production line, and in the
manufacture of plastic
items, off-cuts and scrap
are re-incorporated into
new products
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40. 3.Waste exchanges3.Waste exchanges
 This is where the waste
product of one process
becomes the raw material
for a second process.
 Waste exchanges represent
another way of reducing
waste disposal volumes for
waste that cannot be
eliminated.
 In this way waste
exchange practices are
high on the waste
hierarchy.
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41. 4.Durability4.Durability
 Durability means your product needs long term needs
resisting damage and stays relevant to users.
 Improving product durability can reduce waste and
usually much improves resource optimisation
 But in some cases it has a negative environmental
impact. older vehicles consume more fuel and
produce more emissions than their modern
counterparts.
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44. The Indian Oil
Corporation & the
Department of
Science &
Technology are
expected to establish
India’s 1st plant to
convert waste plastic
into Petrol,diesel &
LPG.
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45.  A process invented by an Indian couple to convert one of
the world's most polluting objects into its most sought
after commodity, has been validated.
 The results of 11 experiments conducted at the Indian Oil
Corporation's (IOC) R&D centre have proved that the
plastic-to-petrol process does indeed work.
 The invention yields 40-60% liquid petroleum from a
kilogram of waste plastic,The production cost is a mere
Rs 7 per litre.
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46.  ALKA ZADGAONKAR was the first one to find a
method to convert waste plastic to oil.
 Shredded plastic waste – free of oxygen is heated
with coal and a secret chemical .
 The products include fuel range liquids,coke and LPG
range gases .
 About 1 kg of plastic and 100 gm of coal churn out a
litre of fuel which contains the gasoline range.
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47.  "In the current scenario, plastic waste disposal is a
'cost centre'.
 The development of a useful technology can lead to
the setting up of a commercial plant that can convert
waste plastic management into a 'profit centre'," says
an IOC source.
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Givers have to set
limits because
takers rarely do !!!