Recycling is important but cities often find it more expensive than sending waste to landfills. While landfills cause land pollution, recycling has environmental benefits. To encourage more recycling, people need education on its importance and how it helps communities through reducing pollution. Recycling programs are common but participation is often lackluster; motivating recycling requires messages highlighting both its positive impacts and the negatives of not recycling. Large corporations should be more regulated in their paper cup recycling claims and efforts to properly manage their environmental responsibilities.