This document discusses consumerism, defined as the social movement seeking to augment consumer rights and power in relation to sellers. It also refers to economic policies prioritizing consumption. The consumerism movement aims to protect and inform consumers through practices like honest advertising and improved safety standards. Factors that aided unethical marketing in India include its vastness, income inequality, illiteracy, and lack of education/information. Reasons for rising consumerism in India include imbalance in supply/demand, low literacy enabling business indifference, lack of competition, and poor public sector monopolies. Remedies involve participation from business, government, and consumers to prevent exploitation through legislation and asserting consumer rights.
roots of the Consumerism in India. The consumer rights and the commissions for the consumerism. How the consumerism is beneficial to both the consumers and producers.
Difference between rural and urban consumer behaviorPriyanka Awasthi
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Gives various difference between rural consumer and urban. Also you will find the factors affecting their buying behavior. We get to know the involvement when they purchase the product.
roots of the Consumerism in India. The consumer rights and the commissions for the consumerism. How the consumerism is beneficial to both the consumers and producers.
Difference between rural and urban consumer behaviorPriyanka Awasthi
ย
Gives various difference between rural consumer and urban. Also you will find the factors affecting their buying behavior. We get to know the involvement when they purchase the product.
International Marketing Management - Promotion & Distribution StrategiesSOMASUNDARAM T
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Promotions; international advertising; sales promotion in international markets; international advertising; direct mailing; personal selling; exhibition; generic promotions in international marketing
Global Distribution; distribution as competitive advantage; rationalizing local channels; wholesaling; retailing; global logistics; parallel distribution; global channel design; Entry modes: Licensing, Strategic Alliances, Manufacturing Subsidiaries; optimal entry strategies.
A reference group involves one or more people whom someone uses as a basis for comparison or point of reference in forming effective and cognitive responses and performing behaviors.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
International Marketing Management - Promotion & Distribution StrategiesSOMASUNDARAM T
ย
Promotions; international advertising; sales promotion in international markets; international advertising; direct mailing; personal selling; exhibition; generic promotions in international marketing
Global Distribution; distribution as competitive advantage; rationalizing local channels; wholesaling; retailing; global logistics; parallel distribution; global channel design; Entry modes: Licensing, Strategic Alliances, Manufacturing Subsidiaries; optimal entry strategies.
A reference group involves one or more people whom someone uses as a basis for comparison or point of reference in forming effective and cognitive responses and performing behaviors.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
A consumer is the ultimate user of goods and services. Thus everyone is a consumer in one-way or the other. Every buyer may not be user of that product thus all buyer are consumer of something but all consumer are not necessarily buyer of that product.
Introduction to study of consumer behaviourSindhu .
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Meaning, definition and nature of Consumer Behavior, consumer movement in India also its need, rights and responsibilities of consumers in India, benefits of consumerism, role of research in understanding consumer behavior, consumer research paradigms, models and levels of Consumer Behavior, consumer decision making process, research objectives and its characteristics.
Content:
What is Consumer?
Why protect the Consumers?
Concept of consumer protection.
Consumer Protection Act.
History of Consumer Protection Act.
Features of Consumer Protection Act.
Objectives of Consumer Protection Act.
Importance of Consumer Protection Act.
Scope of Consumer Protection Act.
Need of Consumer Protection Act.
Rights of the consumers.
Consumer Responsibility.
Three-tier consumer grievances
The process of gathering information regarding the companyโs external environment, analyzing it, and forecasting the impact of whatever trends the analysis suggests.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Chapter - 5, Consumer Rights, Economics, Social Science, Class 10Shivam Parmar
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Chapter - 5, Consumer Rights, Economics, Social Science, Class 10
INTRODUCTION
THE CONSUMER IN THE MARKETPLACE
CONSUMER MOVEMENT
CONSUMER RIGHT
LEARNING TO BECOME WELL INFORMED CONSUMERS
ADDITIONAL INFORMATION
Every topic of this chapter is well written concisely and visuals will help you in understanding and imagining the practicality of all the topics.
By Shivam Parmar (PPT Designer)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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2. Consumerism- Definition
โข Consumerism, the "social movement seeking
to augment the rights and power of buyers in
relation to sellers," (Kotler, 1972)
โข It is manifest in new laws, regulations, and
marketing practices, as well as in new public
attitudes toward government and business.
3. Consumerism- Definition
โข Marketing concept
โข Consumerism is a social and economic order
that is based on the systematic creation and
fostering of a desire to purchase goods or
services in ever greater amounts.
โข In economics, consumerism refers to economic
policies placing emphasis on consumption.
โข In an abstract sense, it is the belief that the free
choice of consumers should dictate the
economic structure of a society
4. Consumerism
โข The movement seeking to protect and
inform consumers by requiring such
practices as honest packaging and
advertising, product guarantees, and
improved safety standards"
โข or alternatively: "The theory that a
progressively greater consumption of
goods is economically beneficial".
5. Consumerism
โข Consumers are disenchanted with the
marketing system.
โข Symptomatic of consumers' malaise are
complaints about rising prices, demands for
improved products and services, suggestions
for improving the adequacy of product
information, and concern for the physical
environment
6. Consumerism
โข Consumerism and Public Policy-when is
Governmental intervention necessary?
โข What form does Governmental intervention
take?
โข Consumer movement had its conspicuous
beginning and took up momentum in the US
โข 1962- JFK and consumer rights
โข Ralph Nader- โUnsafe et any speedโ
7. Consumerism in India
โข โ Consumerism actually should be, must
be and I hope will be the opportunity of
marketing. This is what we in marketing
have been waiting forโ Peter
Drucker
8. Consumerism in India
โข India is a developing economy.
โข Not all Indian consumers are well educated.
โข Consumers are often exploited, misled by
deceptive advertisements, packaging poor
after sales service, adulteration, price
collusion and so on.
โข Liberalization and competition
โข Survival of the fittest
9. Situational Factors
โข Situational Factors that aided unethical
marketing-
โข Vastness of the country
โข Imbalance in income distribution
โข Backwardness, illiteracy , ignorance
โข Lack of education and information
โข Indian consumers get carried away by clever
advertising
10. Reasons behind the rise
โข Reasons behind the rise of consumerism in
India-
โข Imbalance in demand and supply of
commodities----- leading to hoarding, black
marketing, profiteering
โข Low literacy levels and lack of awareness of
rights encourages businessmen to be
indifferent to consumers
11. Reasons behind the rise
โข Reasons behind the rise of consumerism in
India-
โข Lack of effective competition
โข Consumerism is still in its infancy
โข Legal framework is time consuming and
tiresome
โข Lamentable state of public sector monopolies
12. Remedies
โข Active participation from the business,
Government and consumers.
โข Business must ensure efficiency in production
and quality of output and must refrain from
Unfair Trade Practices
โข Government through legislations, statutory
bodies etc prevent exploitation of consumers.
โข Consumers should assert their rights and protect
themselves from business malpractices
13. Consumer protection in India
โข Marketing concept has to be broadened to
include the societal marketing concept.
โข TATA Steel
โข Lifebuoy's โSwasthya Chetnaโ
โข Tata Tea's Jaago Re! campaign
14.
15. Changes in the attitude of Indian consumers
โข The attitude of Indian consumers has undergone
a major transformation over the last few years.
โข He wants to lead a life full of luxury and
comfort.
โข He wants to live in present and does not believe
in savings for the future.
โข He is open to the idea of consumption and a
better lifestyle.
โข An increase in their income level due to high
rate of industrialization, growth of services
sector and better employment opportunities
16. Questions
โข Why social cause marketing? What is the intended
objective? Why should companies commit their
shareholders' money for social issues? Or is it to do with
the company's values?
โข What is the difference between a Social Cause Marketing
initiative and a Corporate Social Responsibility Initiative?
โข At what stage of brand life cycle, would it be meaningful
for any brand to get out of its comfort zone and start
embracing social causes?
โข Are the social cause marketing initiatives truly sustainable