Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
Brand Management Project on Maggi noodlesAnil Nandyala
• Brand Image Measurement using Brand Asset Valuator method
• Brand Equity Measurement using Colombo Morrison & Van Westendorps method
• Brand Value Measurement using Inter brand valuation method
Activation case studies with a number of drinks brands - including Ocean Spray, Monster Energy, St Austell Brewery, Grant’s Whisky, Volvic - focussed on integrating digital, shopper and on-pack activations to drive sales.
Using this unique experience from across the grocery category and our established performance models, we create end-to-end activations that deliver measurable sales uplifts.
standout campaigns that have delivered measurable returns and ROI.
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
Brand Management Project on Maggi noodlesAnil Nandyala
• Brand Image Measurement using Brand Asset Valuator method
• Brand Equity Measurement using Colombo Morrison & Van Westendorps method
• Brand Value Measurement using Inter brand valuation method
Activation case studies with a number of drinks brands - including Ocean Spray, Monster Energy, St Austell Brewery, Grant’s Whisky, Volvic - focussed on integrating digital, shopper and on-pack activations to drive sales.
Using this unique experience from across the grocery category and our established performance models, we create end-to-end activations that deliver measurable sales uplifts.
standout campaigns that have delivered measurable returns and ROI.
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital – its potential to divide business and society – between the highly digitized: the “have-mores,” and the “haves:” those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities – everyone in this room – do, to make it happen?
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...Euromonitor International
Euromonitor International’s data reveals that the global packaged food industry will grow 2.4 percent to reach US$2.9 trillion in 2019. In this presentation, Euromonitor’s analysts Dimitrios Dimakakos, Lianne van den Bos and Lauren Bandy highlight the market trends and future prospects in packaged food and nutrition and identify the challenges and opportunities for Food Manufacturers globally and in Europe.
Presented at the Pulses for Sustainable Agriculture and Human Health” on 31 May-1 June 2016 at NASC, New Delhi, India. The conference was jointly organised by the International Food Policy Research Institute (IFPRI), National Academy of Agricultural Sciences (NAAS), TCi of Cornell University (TCi-CU) and Agriculture Today.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
The Forecast // Millennials & Food is the second edition of a series of consumer trends & insights reports. This sample is an overview of Millennial consumers' attitudes towards their food and what responses are offered by brands and companies to cater to these new needs.
5 strategies to market sustainable foods to the millennial generation, focusing on trust and experience. Presented at the organic food masterclass 2019
Our team worked to make an advertising booklet with a brand activation plan for Harvest Snap Peas. In our plan we made ad placements and marketing recommendations for Harvest Snap Peas.
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)Hamutal Schieber
Market and consumer trends in the health & wellness sphere, particularly relevant to F&B/ Retail companies.
For the 2015 report http://www.slideshare.net/hamutalewin/2015-consumer-trends-in-fb-insights-from-sial-paris
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
1. Consumer and Innovation
Trends in Savory Snacks
Opportunities in potato chips, popcorn, nuts and seeds,
processed snacks, and other savory snacks
Category Series. Published September 2013
Consumer Insight
3. Sensory & Indulgence
SWOT analysis
Source: Datamonitor's analysis3
Weaknesses
• The impulsive nature of most savory snack purchases
can limit consumer involvement in consumption,
causing products to suffer from perceived sensory
drawbacks.
• An over-reliance on incremental flavor and marketing
innovation, rather than category breakthroughs. There
is also a risk of newness for newness's sake.
• An increasing focus on health undermines the
indulgence/treat status of savory snacks.
Strengths
• Consumers are drawn to savory snacks when looking
for a treat, making indulgence a key purchasing trigger
in the category.
• Savory snacks effectively carry a broad range of
flavors to create a stimulating sensory experience.
Snackers are open to new novel flavors and textures.
Opportunities
• Exposure to foreign and "exotic" cuisines is prompting
demand for hot and spicy flavors.
• Flavor-match via cross-category promotions to
increase product uptake.
• "Alterna-chips" cater to health-conscious and
experimental consumers.
• Create and own "micro-occasions" that a consumer
can use to justify their snacking.
Threats
• Savory snacks face stiff competition from other "treat"
categories that are considered more indulgent, such
as chocolate and ice-cream.
• Defend against stiff competition from popcorn, which
welcomes any flavor it is paired with and is considered
a healthier snacking option at the same time.
Overview Novelty and variety Flavor trends Gourmet popcorn Consumption occasions
4. Easy & Affordable
Mamma Chia ventures into the "drinkable" snacks space with its new
product launch
In March 2013, Mamma Chia announced the launch of Chia Squeeze Vitality
Snacks – a new four-SKU line of hydrated chia seeds blended with fruit and
vegetable purees. Packaged in a squeezable "lightweight" pouch, the 70-
calorie products are targeted at on-the-go consumption and each can be
"carried easily in a backpack, lunchbox, purse, briefcase, or gym bag and
does not need refrigeration." The product is targeted at all age groups, but
according to Datamonitor's analysis, young people, particularly those aged
15–17, find drinkable snacks most appealing as a food and drink concept.
Case study: Chia Squeeze Vitality Snack
Source: Mamma Chia's official website; Datamonitor's Consumer Survey May/June 20134
"Organic chia seeds are paired with delicious
fruits and vegetables to create an on-the-go,
nutrient-rich snack for active souls of all ages."
Mamma Chia's official press release
Global: consumers who find products that come in the format of a
drinkable snack appealing, 2013
Overview Private label Value-consciousness Convenience Simplicity
5. Health & Wellness
Health-consciousness remains an important driver for NPD in the savory snacks category
Source: Datamonitor's analysis5
Summary
Consumer insight Innovation implications
Consumers associate "naturalness" with
nutritiousness.
Consumers are mindful of their dietary salt
intake. However, taste remains a primary factor
in snack choices.
Consumers are adopting a purposeful
approach to weight management and looking
to snack healthily.
Consumers express a widening interest in
ingredient detail when making food choices.
Drive purchase by explicitly making "natural" and
"additive-free" claims through product labeling
and marketing initiatives.
Determine what will be the "big innovation" to
tackle the health/taste dilemma.
Position jerky as a weight-management snack by
emphasizing its high protein content to weight-
conscious consumers.
Move beyond simple health messages to
ingredient specificity while making product
claims.
Consumers are increasingly embracing
"convenient health" attributes of functional
products.
Incorporate "superfoods" like quinoa and chia
seeds that have multiple health benefits.
6. Evolving Landscapes
Emerging market consumers prefer bolder, more exotic flavors
Economic growth and demographic shifts are fueling consumer
demand for new and indulgent food product experiences in
developing countries. Emerging market consumers are more willing
to experiment with food than their counterparts in developed
markets. Indeed nearly two thirds of consumers from emerging
markets find a product with a new and exotic flavor appealing.
Exposure to other cultures is influencing their taste in food.
Highlighting this, in 2013, PepsiCo India announced the launch of
three fusion-flavored variants of its Kurkure brand. The products
draw inspiration from foreign cuisines and local spices and
condiments.
Flavor innovation is key to targeting emerging markets
Source: Datamonitor's Consumer Survey May/June 2013 *Developed markets include Australia, Canada, France, Germany, Italy, Japan, Netherlands, Singapore,
South Korea, Spain, Sweden, UK, US; **Developing markets include India, China, Brazil, Indonesia, Russia, Turkey, Mexico, Poland, South Africa ; [1] PepsiCo
India's official press release6
Emerging
markets**
Consumers who find a product that has a new and exotic
flavor appealing, 2013
Developed
markets*
57%
"Kurkure is a brand loved by consumers for its savory
offerings that appeal to every Indian. The launch of
fusion flavor brings alive our brand essence of 'Twist
on Tradition' by offering a great blend of Indian and
international taste to the palate."¹
Nalin Sood, executive vice president of foods, PepsiCo India,
quoted in an official press release by PepsiCo India
Kurkure Punjabi
pizza
India
Kurkure Andhra
Bangkok curry
India
Kurkure Rajasthani
Manchurian
India
Overview Multicultural marketing Emerging markets Migrating influence