Market and consumer trends in the health & wellness sphere, particularly relevant to F&B/ Retail companies.
For the 2015 report http://www.slideshare.net/hamutalewin/2015-consumer-trends-in-fb-insights-from-sial-paris
Healthy lifestyles are important to many more people today. People are tired of being lied to. It is time to take a stand and fight corporations by switching stores. Toxins in your products are making you sick and shortening your life. These toxins are in your every day products your family uses. They not only affect your health but the environment inside and outside your home. Switching stores to save money on safer products is risk free. 100% guarantee on all products.
Most people know what they need to do to live a healthy lifestyle, but very few people adopt healthy behaviors. Why? How do we change? Watch this presentation by Lorie Eber, Wellness Coach and get the answers.
Who is the Wellness Consumer? Why Health and Wellness is Influencing Consumer...Women's Marketing, Inc.
Through research conducted with Rodale Publishing, Women's Marketing looks at the wellness lifestyle trend that's impacting every aspect of life for women. This includes fashion, beauty, food and beverage, personal care, nutritional supplements and so much more. Marketing to women has never been healthier!
2015 IFIC Food and Health Survey Health Professional Webcast Food Insight
On Wednesday, June 3, from 2 - 3 pm ET, we held the 2015 Food & Health Survey Webcast for Health and Wellness Professionals. Here, you can review all the slides and data we covered. A few of our key questions were:
Do Americans perceptions of their own health match up with reality?
What motivates Americans to lose or maintain weight?
What kind of guidance do Americans want on what to eat?
You can get more information on our consumer research; this survey on food, health, and nutrition; and educational materials at www.foodinsight.org/2015-fhs
Health and wellness program for the corporate world. Chef Walter Potenza will help you redesign your current philosophy and enhance your overall strategy for a better work environment utilizing "FOOD FIRST" as a method of achievement a healthier workplace. Better employ health translates into less absenteeism, improved performances and a healthier bottom line. Check out our programs offered under the Mediterranean Diet 21 philosophy. Details here www.mediterraneandiet21.com
The recent increase in people suffering from obesity is mostly controlled by the behaviour of eating and food that we eat which in turn encourages more energy consumption. Current courses for weight management stresses on the significance of healthy dietary patterns which comprises of a variety of nutrient rich foods, limited portions of energy rich food ingredients & reduce the energy density altogether. There are a number of eating patterns that help in reducing energy consumption in comparison to the expenditure of energy leading to weight loss.
Healthy lifestyles are important to many more people today. People are tired of being lied to. It is time to take a stand and fight corporations by switching stores. Toxins in your products are making you sick and shortening your life. These toxins are in your every day products your family uses. They not only affect your health but the environment inside and outside your home. Switching stores to save money on safer products is risk free. 100% guarantee on all products.
Most people know what they need to do to live a healthy lifestyle, but very few people adopt healthy behaviors. Why? How do we change? Watch this presentation by Lorie Eber, Wellness Coach and get the answers.
Who is the Wellness Consumer? Why Health and Wellness is Influencing Consumer...Women's Marketing, Inc.
Through research conducted with Rodale Publishing, Women's Marketing looks at the wellness lifestyle trend that's impacting every aspect of life for women. This includes fashion, beauty, food and beverage, personal care, nutritional supplements and so much more. Marketing to women has never been healthier!
2015 IFIC Food and Health Survey Health Professional Webcast Food Insight
On Wednesday, June 3, from 2 - 3 pm ET, we held the 2015 Food & Health Survey Webcast for Health and Wellness Professionals. Here, you can review all the slides and data we covered. A few of our key questions were:
Do Americans perceptions of their own health match up with reality?
What motivates Americans to lose or maintain weight?
What kind of guidance do Americans want on what to eat?
You can get more information on our consumer research; this survey on food, health, and nutrition; and educational materials at www.foodinsight.org/2015-fhs
Health and wellness program for the corporate world. Chef Walter Potenza will help you redesign your current philosophy and enhance your overall strategy for a better work environment utilizing "FOOD FIRST" as a method of achievement a healthier workplace. Better employ health translates into less absenteeism, improved performances and a healthier bottom line. Check out our programs offered under the Mediterranean Diet 21 philosophy. Details here www.mediterraneandiet21.com
The recent increase in people suffering from obesity is mostly controlled by the behaviour of eating and food that we eat which in turn encourages more energy consumption. Current courses for weight management stresses on the significance of healthy dietary patterns which comprises of a variety of nutrient rich foods, limited portions of energy rich food ingredients & reduce the energy density altogether. There are a number of eating patterns that help in reducing energy consumption in comparison to the expenditure of energy leading to weight loss.
Achieving superior health is not beyond your reach. You might not be aware but we are almost all programmed to live long. But the quality of that ‘long’ depends greatly on how we live, what we eat and drink. The promise of living more than a 100 years in good health seems pretty appealing to me, especially that the ways to achieve it are not that complicated.
Here you will find the actual 7 healthy health tips which can help you to get for information about health and its solutions.I hope i will bring you more information soon.
Much of the weight loss industry likes to focus on overweight Americans. That’s where the money is for them. But the truth is, much of the world is overweight, too. Studies showed that in 2000, 45% of adults all over the world were overweight. Overweight people are more likely to have chronic health problems such
Wellbeing Insights Newsletter August 2015CBIZ, Inc.
August is immunization awareness month! The August 2015 edition of Wellbeing Insights details what age you should get certain vaccines, how to save money at restaurants while still eating healthy and is rounded out with information on heat-related illnesses.
The latest issue of CBIZ Wellbeing Insights is here! The February issues features an in-depth look at heart disease and why it's the #1 cause of deaths worldwide. Also included is a nice financial focus on tackling tax season and the hidden health risks of artificial sweeteners. Check the presentation for all that and much more!
In this issue of Wellbeing Insights, we'll discuss important tips and information about Heart Health, including corornary disease, exercise tips and more!
Learn which exercises work best to shape your body, what foods to eat to lose weight and how to stay focused to achieve permanent weight loss. Voted top 10 in Health & Fitness Podcasts 2008! Break the diet cycle, boost metabolism and eliminate bad habits! Expert advice on time management, weight loss, workout programs and exercise instruction. Features Kira Langolf, professional fitness trainer, dvd personality and producer. Kira is creator of The Fitness Makeover/Weight Loss Workshop Permanent Weight loss system.
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
Achieving superior health is not beyond your reach. You might not be aware but we are almost all programmed to live long. But the quality of that ‘long’ depends greatly on how we live, what we eat and drink. The promise of living more than a 100 years in good health seems pretty appealing to me, especially that the ways to achieve it are not that complicated.
Here you will find the actual 7 healthy health tips which can help you to get for information about health and its solutions.I hope i will bring you more information soon.
Much of the weight loss industry likes to focus on overweight Americans. That’s where the money is for them. But the truth is, much of the world is overweight, too. Studies showed that in 2000, 45% of adults all over the world were overweight. Overweight people are more likely to have chronic health problems such
Wellbeing Insights Newsletter August 2015CBIZ, Inc.
August is immunization awareness month! The August 2015 edition of Wellbeing Insights details what age you should get certain vaccines, how to save money at restaurants while still eating healthy and is rounded out with information on heat-related illnesses.
The latest issue of CBIZ Wellbeing Insights is here! The February issues features an in-depth look at heart disease and why it's the #1 cause of deaths worldwide. Also included is a nice financial focus on tackling tax season and the hidden health risks of artificial sweeteners. Check the presentation for all that and much more!
In this issue of Wellbeing Insights, we'll discuss important tips and information about Heart Health, including corornary disease, exercise tips and more!
Learn which exercises work best to shape your body, what foods to eat to lose weight and how to stay focused to achieve permanent weight loss. Voted top 10 in Health & Fitness Podcasts 2008! Break the diet cycle, boost metabolism and eliminate bad habits! Expert advice on time management, weight loss, workout programs and exercise instruction. Features Kira Langolf, professional fitness trainer, dvd personality and producer. Kira is creator of The Fitness Makeover/Weight Loss Workshop Permanent Weight loss system.
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world.
What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot home. Our smartphones will become more delightful. Even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
Pronouns, Presented by :Taghreed Basabrain.
Course Title Grammar (2)
Course Code& Number Eng 142
Credit hours 2X2= 4 hrs
Pre-requisite Eng 141
Instructor Dr. Shadia Yousef Banjar
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
In our Health & Nutrition 2014 report we will explore shoppers’ attitudes to health and healthy eating, nutrition labels and how healthy shoppers are in their own opinion. We will also provide an overview of the drivers associated with buying healthy products, and present possible gender differences examining how shoppers decide whether a product is healthy.
This report will also provide comparison with the results of our Health reports from 2011 and 2012 highlighting changes in shoppers’ perceptions, attitudes and behaviour in relation to health, nutrition & lifestyle choices.
A Renewed Focus: From Nutrition Facts to Mindful Eating | Veritas CollaborativeVeritas_Collaborative
For an individual with an eating disorder, seeing and hearing nutritional facts can be exceptionally challenging. They are an ever-present reminder of the individual’s caloric, carb, or fat intake – a reminder that often triggers extreme anxiety, fear, guilt, or shame. For someone who struggles daily with anorexia, bulimia, binge-eating disorder, or any other form of disordered eating, these messages may further reinforce an individual’s obsession with food intake.
Learn how Veritas Collaborative combats this at http://veritascollaborative.com/blog/2014/05/a-renewed-focus-from-nutrition-facts-to-mindful-eating
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
Personalized nutrition from DNA - Use your diet to protect you from chronic d...Omar Fogliadini
Eating well made simple
MANAGE YOUR WEIGHT - WITHOUT WORRYING ABOUT CALORIES.
Lose weight
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Boost immunity
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Get allergy control
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EATING WELL MADE SIMPLE
Translate your test results into a personalized nutrition plan
Learn what supplements your body really needs
Quit the numbers game. Stop counting calories
MANAGE STRESS AND SLEEP
Use your diet as first defense against chronic conditions
Use food to manage stress and sleep
Identify foods that stress your body
THE SMART WAY TO TAKE CHARGE OF YOUR HEALTH
Get so many insights from your DNA that no doctor could ever tell you
Hear what your body has to say and live better - by your own rules
A healthy lifestyle is especially hard to do alone. Now you've a Personal Health Coach that customizes your advice before you slip from being healthy into the early stage of an illness.
1. High protein is proving to be more than just a fad — will it change the way we eat?
2. Slimming and beauty benefits of tea continue to be a focus for innovation in Asia
3. Going against the grain: Using health and history to promote the ancient grain Kamut
4. Going against the grain: Using health and history to promote the ancient grain Kamut
5. Broccoli sprouts are explored as a detox ingredient
6. Can packaging help to make us healthier?
National Nutritional Awareness Week, Commencing National Nutritional Awareness Week 2023
Health,Food,In a world where convenience often takes precedence over nutrition, it's crucial to make informed choices about what we eat.
The Forecast // Millennials & Food is the second edition of a series of consumer trends & insights reports. This sample is an overview of Millennial consumers' attitudes towards their food and what responses are offered by brands and companies to cater to these new needs.
Identica Bitesize 170114 Health on the HorizonMichael Nash
IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN.
But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it.
Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.
Similar to Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research) (20)
This concise report by Schieber Research interns, Anja Husemann and Dylan Chung, reviews 5 Trends: Affirmations, Upcycling, Digital identity, Subcultures, (un)certain times.
- COVID-19 created new awareness (environmental, societal) amongst Gen-Z consumers.
- This, along with the search for identity (typical of the age group in any generation), and the shift in social norms, connects to #subcultures, #nonbinary consumers, #upcycling and prevention of #foodwaste.
- We noticed the need to stand out in a virtual (onto the metaverse) world - meaning, #NFT or #skins are a sub-trend and not "the need".
- We noted that the rise in anxiety and the search for mental wellness in an isolated world brought with it the cultural trend of #affirmations, #bodypositivity and even #tarot cards.
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
A presentation by Anja Husemann reviewing 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends.
Traditionally, an Advent Calendar helps count down the 25 days until Christmas, usually with a small item or devotional phrase that is hidden behind a door and revealed on each day.
Chocolate brands were quick to recognize the marketing opportunity in this anticipatory behavior - but today, we can find Advent Calendars in almost any category, from food and beverage to toys, beauty and fashion. Advent Calendars help build loyalty as they connect with consumers daily, having the opportunity to delight and surprise them.
While top Google searches in the UK and the USA include categories such as beauty, chocolate, wine, craft beer and hard seltzer, we saw many brands that managed to break through and star in rising searches (breakout, last 30 days as of Nov. 22, 2021).
Our research on the Stress-Free mega-trend includes the insight that people are reclaiming time: they want to extend good experiences, just as they want to cut short any mundane tasks.
Through Advent Calendars, brands get to help consumers enjoy this pre-celebration anticipation, potentially making their connection with the consumer stronger.
It is no wonder then, that Advent Calendars strive to provide a better value for money with merchandise usually worth much more than the cost of the calendar: it's a marketing opportunity - and a rare one, at that.
What Else Can We Learn from Advent Calendars?
Christmas only comes around once a year - and is celebrated by a third of the population. Consumers are already trying to extend the idea of countdown calendars, to prolongate the celebration of much-anticipated events such as childbirth, marriage or a birthday: consumer-created countdown calendars can be found on C2C platforms such as Etsy, but brands are missing out on the opportunity to enable consumers to personalize a countdown calendar with which to celebrate around the year and regardless of one's religious views.
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here:
It is true that speed or ease of preparation, convenience, taste, indulgence and health are not new trends. But each of these considerations has changed significantly in the last decade and especially after the Coronavirus Pandemic, and we reviewed how consumers perceive them. Furthermore: who influences consumers today? How do consumers decide what is healthy and what is a treat, whether to make a meal or buy it, whether to go to a store or buy online? What external factors influence the choice of brands and packaging - such as trends, social media, independent production, craftsmanship, ethics, sustainability, contribution to society?
This presentation briefly examines some of the product and services launches of March 2020 - November 2020, in response to the Coronavirus pandemic and/or in preparation for the "New Normal". Please see our presentations on marketing and consumer trends, as well as industry-specific presentations, which will give you the bigger picture.
מצגת של חמוטל שיבר, מנכ"לית שיבר ריסרץ', בוובינר עבור מכון היצוא הישראלי.
המצגת ממפה מגמות ואסטרטגיה בשיווק באמצעות משפיענים, ומראה כיצד ניתן לפעול דרך "נבחרות מותג", מוצרים משותפים, תוכן של יוצרים ועוד.
וובינר שהציגה חמוטל שיבר, מנכ"לית שיבר ריסרץ', עבור מכון היצוא הישראלי ביוני, 2020.
הוובינר נוגע למגמות צרכנים, ריטייל, ומגמות על כמו "ללא סטרס", "קהילה", ו"מיינדפולנס".
The Coronavirus has accelerated market trends some perceived as disruptive. Hamutal Schieber, CEO of Schieber Research, talked about "the day after” - what behaviors are here to stay and why; which companies are responding well; and what shifts we can expect going forward. A webinar recording is also available, please contact us to receive it: info@researchci.com or follow us on social media.
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort.
However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due to the inability to choose, and can even cause shoppers to abandon the site without completing a purchase.
This is one of the reasons why we consider curation is a key strategy for e-commerce retailers. Curation eases the path to purchase, making smaller selections of hand-picked and/or personalized items, and can drive unplanned sales as shoppers discover surprisingly relevant items.
Just as importantly, curation is the basis for differentiation in a highly competitive market.
This report examines 10 of the leading fashion e-commerce websites, as part of the Schieber Research e-commerce best practice benchmark. The websites are leading in terms of visitors, per Alexa Ranking.
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort.
However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due to the inability to choose, and can even cause shoppers to abandon the site without completing a purchase.
This is one of the reasons why we consider curation is a key strategy for e-commerce retailers. Curation eases the path to purchase, making smaller selections of hand-picked and/or personalized items, and can drive unplanned sales as shoppers discover surprisingly relevant items.
Just as importantly, curation is the basis for differentiation in a highly competitive market.
This report examines 7 of the leading grocery e-commerce websites, as part of the Schieber Research e-commerce best practice benchmark. The websites are leading in terms of visitors, per Alexa Ranking.
Our CAGNY 2019 report is now available!
We review major macro-trends, consumer trends, innovations and strategies, of North America's biggest food & beverage companies.
The presentation is mostly based on CAGNY - the Consumer Analyst Group New York (CAGNY) conference, where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major consumer and market trends, and describe how their companies intend to address them.
This year, we've divided the decks into food and beverage trends - and digital innovation in consumer goods in general. This deck discusses F&B.
Second, we've added a bit of info from the attendees' annual reports + consumer data, to shed further light on upcoming trends.
To learn more, book Hamutal Schieber to discuss the trends and get a deeper insight into the future of F&B.
The search for personalization on one hand, and the need for trust and context on the other; discoverability, shoppability and video content; and the omnichannel being of Generation Z, all create a 3rd wave of digital commerce in which the shopper is also a seller, an influencer and a creator. "Long tail" vertical communities, sharing economy platforms, as well as incumbents - all seek to take part in this new marketplace reality.
The PDF does not link well to the videos; please view on tiny.cc/ecom2025 for those.
Channel agnostic consumers, social commerce communities, and micro influencers will change many industries in just a few years.
Strategic innovation, consumer trends and marketing trends, case studies, in CPG / FMCG. Round-up and analysis of the presentations and conference calls @ the Consumer Analyst Group NY conference (CAGNY), Feb. 2018. Also see our 2014, 2015, 2016 and 2017 CAGNY reports.
Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength for retailers: no wonder, then, that digital players are increasingly opening physical stores.
This presentation provides a curated selection of examples for effective innovation. Please contact us for more!
These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research's competitive intelligence and research methodology.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
leveraging digital capabilities to drive growth. 2 new case studies: ThirdLove bras and Peloton bike, demonstrate how using social commerce, content and data is much more than a marketing tactic - it is at the core of differentiation and business model.
Brand Extensions: Applying the Rules in a Digital WorldHamutal Schieber
Brand extension rules include: aligning the perceived brand values in the new category; organisational capabilities for stretching and supporting the activity; growth potential for the brand / company.
Today, a new type of brand extension is becoming very common: extending into the digital sphere.
The presentation examines how brands successfully extend into digital, through the leverage of the brands' expertise / benefits / components / market / lifestyle etc.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. The following presentation aims to
demonstrate significant trends in Health &
Wellness, relevant to the world of
Consumer Goods, mainly in F&B, in 2014
and in the years to follow.
Note that, in wellness trends, we need to
observe “proactive health consumers”
differently from “mainstream consumers”,
but past experience proves that
seemingly “niche” health trends are soon
becoming mainstream. Such is the
Juicing phenomenon, abstaining from
specific ingredients, etc.. However, these
are sometimes passing, rather than longterm trends.
Schieber Research has examined consumer research, company reports, sales
data, product launches, market research and analyst reports, in order to highlight
the most important market forces. We hope you enjoy this presentation, and
would love to get your feedback!
3. Ingredient Focus
• “Real” food & Clean
label
• Salt, fat and
sweeteners changing
landscape
• Seeking better carbs
and more / other
protein
• Allergen free and
vegetarian food
Changing
Consumption Habits
• Small meals and
portion control
• Snackifying
• Digital tools to
monitor wellness
Targeted Nutrition
• Inherent Functional
Food
• Energy, heart health,
digestion, anti-aging
and other specific
goals
• Nutrition by age
• Older consumers
• Children
• Personalized
nutrition
4. The term “Wellness” is perceived more holistically by today’s
consumers, and marketers are trying to target at least some of
the following elements through their product launches and
marketing:
Physical
• Avoiding sickness/
allergies
• Fitness, Looks
Mental
Social
• Enjoy life
• Stress less
• Maintaining energy
levels
• Work-life balance
• Environmental
Responsibility
• Community
• Success and sense
of accomplishment
5. Today’s consumers approach wellness holistically:
from “reactive” to “preventive” / proactive,
incorporating fun and indulgence as part of the
wellness equation.
Hartman Group, Reimagining
Health & Wellness, 2012
6. According to Datamonitor, “Clean Label” is
connected to various connotations
Consumers are searching for “more of the
good stuff” - not only “less of the bad stuff”.
But they want it as natural as possible, in
contrast to “lab-made good”.
7. Trendy diets, such as “The Caveman / Paleo Diet”,
symbolize the genesis of “Clean Eating”, a lifestyle that
calls for elimination of processed ingredients.
This trend is in line with the continuing negative sentiment
towards ingredient such as gluten (in the US, “gluten-free”
food grew 110% in 2013 according to Euromonitor) and
lactose (evident in Europe).
There appears to
be a certain
tension as per
the question,
“what constitutes
natural eating”,
as Vegetarian /
Vegan
approaches
conflict with
“naturalistic”
carnivore diets.
8. Natural alternative sweeteners, such as
Agave or Stevia, continue to grow on the
ground of both helping to reduce total calorie
content in food & beverages, and helping to
position the products as more natural /
healthy due to positive consumer perception.
Salt reduction on the other hand, is not as
communicated, since consumers might
perceive the products as less tasty if they are
aware of the reduction. However, due to the
growing awareness of sodium related health
hazards, we expect to see this trend grow.
The alternative sweetener
of tomorrow: Monk Fruit
9. Consumers are seeking more
ingredients and nutrients such as:
protein, omega3, anti-oxidants etc..
The motivations concern looks /
satiety, energy, heart health,
healthy development and more.
We believe that the discussion on protein will
change from “how much” to “which source”,
due to the trend for reducing animal-sourced
protein. This is similar to the change in
conversation we’ve experienced with fat, and
later carbs.
10. Today’s consumers expect their diet
to help them prevent / treat illness.
Functional products are used to
improve the quality of life, in regards
to energy levels, mental feeling, mind
clarity and looks – anti-aging,
slimming, skin health )
From gut health to anti oxidants to energy
benefits
to targeted health
11. According to Consumer Analysis
by Canadean, the main motivation
in 14.5% of food purchase volume
is related to changing age
structures, i.e., consumers are
searching for products to answer
specific age needs – healthy
growth among children, heart
health / digestion among older
consumers, etc.
Danone is an
example for
building a portfolio
according to the
level of relevance
of nutritional needs
– by different age
groups (source:
investor
presentation)
12. Consumers are more aware than ever to the role
that nutrition plays in total quality of life.
As a result, food and beverage manufacturers
emphasize the notion of Healthy Ageing.
According to Innova, the leading claims in the
field are:
Gut Health / Digestion
Cognitive Health
Energy
Bone and Joint Health
Immune System
Skin Health
Eye Health
Prominent Trend: Omega3 for Grown ups
13. In Germany, MyMuesli is
offering organic muesli with
functional benefits aimed at
different demographics
The consumer want Functional AND Natural
“inherently”
functional
Greek yogurt is one example to the power of “positive
nutrition” stemming from the search of “real food”
It is considered as a relatively un-processed clean good
food.
Chobani US Sales in 2013: $ 1.7 Billion (Euromonitor)
Why? Less fat, more protein, and mostly: it’s “REAL”
Chobani US Market
Share (Euromonitor)
21%
1%
2013
2013
14. Following the massive success of Greek Yogurt,
companies are trying to introduce Kefir to new
markets as well. This is part of the growth in Ethnic
ingredients which are perceived as healthier in
outside markets, including Super-fruit, Chia, AloeVera, Kombucha and other ingredients.
15. Immunity and digestion now go beyond
pre/pro biotic yogurt. Consumers are turning
to food and beverages containing super fruits
and vegetables (Beetroot & greens in
particular), which are perceived as helping
digestion and immunity.
17. Breakfast & Snacking as major growth platforms
Consumers view snacking as part of a healthy diet,
turning more and more to smaller meals around the clock
instead of 2-3 square meals.
Breakfast is back in fashion, not so much because
consumers now know the importance of this meal
(because this was undisputed to begin with), rather the
reason is the introductions of convenient-andindulgent-but-good-for-me products which successfully
dealt with consumer barriers in the category.
18. Consumers and shoppers are
increasingly interested in fresh
foods, and this stretches to
made-to-order food.
19. The nutrition and wellness world includes monitoring tools aimed at detecting
calorie consumption and expenditure, medications and health parameters
such as sugar / blood pressure / cholesterol levels.
However the adoption of these technologies remains niche.
We believe that the world of nutrition will undergo “Gadgetization”, similarly to
the sports/fitness world, with equipment that will be considered as cool,
status symbols, which will in turn increase awareness to certain nutritional
parameters.
20. We believe that the consideration of holistic health aspects,
including mental health and stress relief, poses a tremendous
opportunity to retail players and to manufacturers alike.
In France, Coca-Cola launched a pop-up
bar/restaurant which created a “mood
bubble” to separate the consumer from the
street. Other examples include tourism,
where hotel chains aim to tailor experiences
according to the specific fitness / nutritional
lifestyle of the guests.
21. Schieber Research is a premium market research
boutique, concentrating on tailor-made market research
and competitive intelligence services.
We commit to: high quality, effective, lean and flexible
outcomes.
We execute this commitment through:
◦ Intelligence Expertise – we know how to find quality, relevant,
reliable information (we even teach this to information pros and
analysts).
◦ Great Resources – we know that a great dish requires the best
raw ingredients. For this reason we subscribe to global leading
resources that are relevant to our regular clients.
◦ Knowledge and Insights – relying on our vast experience in
Consumer Goods, Retail and Marketing Research, we add a layer
of unique and profound understanding of the market and the
competitors.
22. Contact Us | hamutal@researchci.com | 054-7650789
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