SlideShare a Scribd company logo
-CREATIVE LAYOUTS
-Invented by Momofuku Ando of Nissin Foods in
Japan
-Launched in 1958 under the brand name Chikin
Ramen
-In 1971, Nissin introduced Cup Noodles
(It is referred to as Cup Ramen in Japan)
-Instant noodles are marketed worldwide under many
brand names
• Fattening
• Not suitable for daily consumption
• Chemicals
• Preservatives
• No nutrients
• Corn flour- Not good for health
LIKE
 Taste
 Only one flavour (curry) is good
 Smooth texture
DISLIKE
 Smell (Pungent)
 Taste (When compared to
other brands, especially
Maggi )
 Thin Noodles
 Cost
 Packaging
 Spices
 More varieties, flavours, spices and quality
 Focus on Safety
 Healthy- nutritious- Make fit for regular consumption.
 Stop false claims- ‘2 min’ Maggi noodles
 Lower the cost
 Packaging- Doesn’t look appealing
 Promotion- Communication doesn’t match
 Product- taste, quality, flavours, texture
 Price-costlier comparatively
 Target group- working women segment
Consumers/influencers-kids
Customers-Moms
 Web page-understanding the Indian minds, colours, etc.
Parent Company Nissin Foods
Category Instant Noodles
Sector FMCG
Tagline/ Slogan
The Smart Choice for Better Living
Jaldi Banao, Jaldi Khao.
USP Vitamin plus energy healthy noodles
STP
Segment Fast to prepare meal that should be filling
Target Group Students & Majorly Working Professionals
Positioning Healthy plus Comfort Food
THE SMART CHOICE OF BETTER EATING.
 Consumers have become very serious about food quality and health aspects.
 46% of consumers in India expect food to be healthier by 2025
 There is a growing consciousness of health and nutrition concerns
 74% of consumers in India tend towards reading labels in detail
 Along the same lines are indicators that some food materials are being now being
considered ‘power’ ingredients because they offer the perfect balance of taste and
health.
 86% Indian consumers find whole-grains and whole-meal to be healthy and
 75% feel it adds something to taste also.
 Low Sodium content
 Vegetables included in packets
 No Mono sodium Glutamate included
FOR THE FIRST TIME….WITH CHUNKS….
CHICKEN CHUNKS- ORANGE
PANEER CHUNKS- GREEN
SOYA CHUNKS- OCCUR YELLOW
OATS- WHITE
CURRY- RED
MASALA- LEMON YELLOW
LAYOUT
ACTIVITIES
• Mall activations
• Free sample distribution at
college fests, concerts, etc.
LAYOUT
LAYOUT
Protein
Good cholesterol
Energy
Vitamins
STORYBOARD
 Low Sodium content
 Vegetables included in packets
 No Mono sodium Glutamate included
 Higher Vitamins & Protein content compared to others
 For the first time ever we give you product innovations such as soya, paneer and
chicken chunks
 Good cholesterol & lots of energy
 Instant. Healthy. Tasty.
BY ANJALI KAMATH
Roll no. 9015005
PGDM

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Top Ramen Instant Noodles PART 3 - Creative Advertising Strategies (for India) - Powerpoint Presentation

  • 2.
  • 3. -Invented by Momofuku Ando of Nissin Foods in Japan -Launched in 1958 under the brand name Chikin Ramen -In 1971, Nissin introduced Cup Noodles (It is referred to as Cup Ramen in Japan) -Instant noodles are marketed worldwide under many brand names
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  • 5. • Fattening • Not suitable for daily consumption • Chemicals • Preservatives • No nutrients • Corn flour- Not good for health
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  • 7. LIKE  Taste  Only one flavour (curry) is good  Smooth texture DISLIKE  Smell (Pungent)  Taste (When compared to other brands, especially Maggi )  Thin Noodles  Cost  Packaging  Spices
  • 8.
  • 9.  More varieties, flavours, spices and quality  Focus on Safety  Healthy- nutritious- Make fit for regular consumption.  Stop false claims- ‘2 min’ Maggi noodles  Lower the cost
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  • 11.  Packaging- Doesn’t look appealing  Promotion- Communication doesn’t match  Product- taste, quality, flavours, texture  Price-costlier comparatively  Target group- working women segment Consumers/influencers-kids Customers-Moms  Web page-understanding the Indian minds, colours, etc.
  • 12. Parent Company Nissin Foods Category Instant Noodles Sector FMCG Tagline/ Slogan The Smart Choice for Better Living Jaldi Banao, Jaldi Khao. USP Vitamin plus energy healthy noodles STP Segment Fast to prepare meal that should be filling Target Group Students & Majorly Working Professionals Positioning Healthy plus Comfort Food
  • 13. THE SMART CHOICE OF BETTER EATING.
  • 14.  Consumers have become very serious about food quality and health aspects.  46% of consumers in India expect food to be healthier by 2025  There is a growing consciousness of health and nutrition concerns  74% of consumers in India tend towards reading labels in detail  Along the same lines are indicators that some food materials are being now being considered ‘power’ ingredients because they offer the perfect balance of taste and health.  86% Indian consumers find whole-grains and whole-meal to be healthy and  75% feel it adds something to taste also.
  • 15.  Low Sodium content  Vegetables included in packets  No Mono sodium Glutamate included
  • 16. FOR THE FIRST TIME….WITH CHUNKS….
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  • 18. CHICKEN CHUNKS- ORANGE PANEER CHUNKS- GREEN SOYA CHUNKS- OCCUR YELLOW OATS- WHITE CURRY- RED MASALA- LEMON YELLOW
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  • 22. • Mall activations • Free sample distribution at college fests, concerts, etc.
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  • 39.  Low Sodium content  Vegetables included in packets  No Mono sodium Glutamate included  Higher Vitamins & Protein content compared to others  For the first time ever we give you product innovations such as soya, paneer and chicken chunks  Good cholesterol & lots of energy  Instant. Healthy. Tasty.
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  • 43. BY ANJALI KAMATH Roll no. 9015005 PGDM