5 strategies to market sustainable foods to the millennial generation, focusing on trust and experience. Presented at the organic food masterclass 2019
Marketing Sustainability to Gen Z + MillennialsFIG or out
A look at the differences between consumer behavior and shopping preferences of Gen Z and Millennials, especially as it relates to sustainability. Presented at the Sustainable cleaning products summit, New York 2019
Targeting Millennials + Gen Z in Beauty MarketingFIG or out
Strategies for targeting beauty consumers keeping in mind their mindsets and the delineation between the age-ing millennials and coming of age of Gen Z.
Content Marketing To Cut Through the ClutterFIG or out
With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.
As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.
This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
SheSpeaks 2015 Consumer Insight - Babycare SheSpeaks Inc.
SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
Marketing Sustainability to Gen Z + MillennialsFIG or out
A look at the differences between consumer behavior and shopping preferences of Gen Z and Millennials, especially as it relates to sustainability. Presented at the Sustainable cleaning products summit, New York 2019
Targeting Millennials + Gen Z in Beauty MarketingFIG or out
Strategies for targeting beauty consumers keeping in mind their mindsets and the delineation between the age-ing millennials and coming of age of Gen Z.
Content Marketing To Cut Through the ClutterFIG or out
With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.
As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.
This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
SheSpeaks 2015 Consumer Insight - Babycare SheSpeaks Inc.
SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
Generation Z has surpassed Millennials as the nation’s largest living generation. Today, Gen Z is entering the workforce and companies are scrambling to understand them. The marketing community is abuzz about the need to shift strategies to attract these digital natives. Changing the way your business cultivates relationships this consumer group is imperative.
Join Engage Youth Co. Chief Strategy Officer, Gregg Witt, for this informative talk that explores the changing demographics in America, the mindset of Gen Z and essential marketing strategies used by successful brands like Target, Supreme, Milk Makeup and Walt Disney World. You’ll learn proven approaches that generate a powerful response, hear fascinating real-world examples, plus actionable advice that can apply to any business.
Three Pillars of a Successful Mobile Marketing StrategyRetale
Christine Cline, Vice President of Marketing at Retale, shared at the 2017 PFMA Annual Conference how to successfully pivot your mobile marketing strategies to reach grocery shoppers on whatever device they may be using.
Our client, Nuts About Granola, came to us with the goal of increasing awareness, web traffic and e-commerce, and launching their monthly subscription box.
When it comes to Gen Z, why an always-on strategy is the new digital damage c...Gen Z Insights
Online opinion can make or break the fate of even the most distinguished company or brand — and nobody is more opinionated online than Gen Z. We’re living in an age where it basically doesn’t matter how fast you spin the story of your brand: Tens of millions of social media users are already online to spin it for you. Brands willing to turn their PR engagement models into two-way, real-time dialogues between company and Gen Z consumer are set to win credibility with a generation who values responsive transparency over flash and sizzle.
Can Corporations Do Well by Doing Good? Private Sector's role in Social Mark...TSeppalainen
Ignite presentation I did for the Managerial Marketing course at the Presidio Graduate School on the private sector's role in social marketing, promoting behavior change.
Plant power and silence of the brands: the incredible growth of veganism and ...Frank Fenten
600% growth in two years. That's more than a blip.
With Dinosaur's extensive heritage in food, FMCG, health and fitness marketing, we've been looking at what this trend means for brands and how you can profit from it.
Millennials and the Speciality Food SectorClaire Brumby
I was invited to deliver a presentation at this year's Speciality & Fine Food Fair, the subject I decided on was 'Millennials'. Following a number of requests for the information here is my presentation.
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
Generation Z has surpassed Millennials as the nation’s largest living generation. Today, Gen Z is entering the workforce and companies are scrambling to understand them. The marketing community is abuzz about the need to shift strategies to attract these digital natives. Changing the way your business cultivates relationships this consumer group is imperative.
Join Engage Youth Co. Chief Strategy Officer, Gregg Witt, for this informative talk that explores the changing demographics in America, the mindset of Gen Z and essential marketing strategies used by successful brands like Target, Supreme, Milk Makeup and Walt Disney World. You’ll learn proven approaches that generate a powerful response, hear fascinating real-world examples, plus actionable advice that can apply to any business.
Three Pillars of a Successful Mobile Marketing StrategyRetale
Christine Cline, Vice President of Marketing at Retale, shared at the 2017 PFMA Annual Conference how to successfully pivot your mobile marketing strategies to reach grocery shoppers on whatever device they may be using.
Our client, Nuts About Granola, came to us with the goal of increasing awareness, web traffic and e-commerce, and launching their monthly subscription box.
When it comes to Gen Z, why an always-on strategy is the new digital damage c...Gen Z Insights
Online opinion can make or break the fate of even the most distinguished company or brand — and nobody is more opinionated online than Gen Z. We’re living in an age where it basically doesn’t matter how fast you spin the story of your brand: Tens of millions of social media users are already online to spin it for you. Brands willing to turn their PR engagement models into two-way, real-time dialogues between company and Gen Z consumer are set to win credibility with a generation who values responsive transparency over flash and sizzle.
Can Corporations Do Well by Doing Good? Private Sector's role in Social Mark...TSeppalainen
Ignite presentation I did for the Managerial Marketing course at the Presidio Graduate School on the private sector's role in social marketing, promoting behavior change.
Plant power and silence of the brands: the incredible growth of veganism and ...Frank Fenten
600% growth in two years. That's more than a blip.
With Dinosaur's extensive heritage in food, FMCG, health and fitness marketing, we've been looking at what this trend means for brands and how you can profit from it.
Millennials and the Speciality Food SectorClaire Brumby
I was invited to deliver a presentation at this year's Speciality & Fine Food Fair, the subject I decided on was 'Millennials'. Following a number of requests for the information here is my presentation.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Presented at the 2016 Institute of Food Technologists (IFT) Annual Meeting & Food Expo. In this slides, an expert on consumer perceptions shared data about consumers’ expectations and awareness of sustainable brands and retailers, as well as how this affects their purchasing decisions. A former sustainability expert for a global foodservice retailer shares their strategies and the impact on their bottom line. Finally, a sustainability director for a major commodity board discusses the farmers’ perspective and shares a case study of a recent promotion with a supermarket chain that endorsed “U.S. Grown” messaging.
Presenters included Liz Sanders, MPH RDN, IFIC; Bob Langert, GreenBiz, (retired from McDonald's); Josiah McClellan, United Soybean Board.
Gen Zers have made their way onto college campuses across the country and brought new dining demands and eating behaviors with them. Many students are opting for food options that accommodate their lifestyle and support their health goals. Explore how the new generation of college students is influencing today’s campuses in this resource.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
This workshop guides the author community with:
• Looking at what each author’s objective is, who their target audience is, and understanding how they target them.
• Creating a harmonious ‘look’ and brand identity for all online presences (website, social platforms) – since Instagram has most engagement, that will be focus, bearing in mind it is part of the Facebook family
• After developing platforms and a feed, structuring a cadence of content (visual and written), with a focus on engagement
• Different ways to foster engagement with audiences on social media
• Community building: how to leverage the power of a community of audiences
• The uses of paid advertising: starting with mechanics (pages) and platforms, targeted to Instagram using Facebook ads (which covers Instagram ads)
• Overall ad objectives, budgets, goals and measurement
Tech, Platforms and Beauty Marketing [ Post Pandemic ]FIG or out
The next generation social media platforms: TikTok, Instagram, Clubhouse… deep dive into the hottest platforms to invest your time and money in right now for sky-high engagement and interaction. Explore how beauty brands can maximize the latest technology, channels, platforms and features to stay at the forefront of your consumers’ minds.
Maximizing Conversion from Influencer MarketingFIG or out
In an era of marketing overwhelm, buzz words, and fake influencers, it is important to influence with responsibility and to create a roadmap that allows you to maximize conversion from influencer marketing.
Creating and Maintaining Your Online PresenceFIG or out
Once established on various social media and digital platforms, what are ways to enhance the social media strategy to engage with audiences and maintain your online presence? Presented at the Liberty States Writers Conference 2019
Creating & Boosting Your Platform on Social MediaFIG or out
Develop a social media strategy to boost your platform, based on experience in the evolving digital landscape. Presented at the Liberty States Writers Conference 2019.
Creating and Boosting Your Platform on Social MediaFIG or out
Tips and strategies for improving your author platform on social media, presented at the Liberty State Writers Conference 2018. Tips are applicable across different verticals.
Millennials are the target of many myths and statistics, but when it comes to their choices in beauty and sustainable products, it's important to contextualize their lifestyle, needs, aspirations and overall frame of marketing before developing strategies to market to them distinctly from boomers and Gen X. Shared at the Sustainable Cosmetics Summit New York in May 2017. #SCSNA17
60% of beauty and fashion brands are employing influencer marketing; there are several reasons for its popularity, including cost, authenticity, trust and reach. Here are 4 tips for successful influencer marketing in the beauty industry, and 3 caveats to be aware of. Presented at Innocos Digital 2016 in Los Angeles.
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. I have presented 6 key trends for digital in 2015, thanks to SalesForce Connections, presented to the digital marketing audience.
In traditional fast-moving consumer goods, the functional element is a given for consumer trial and usage. However, it’s the emotional connection that is becoming increasingly critical: It creates a distinction from the competition. We recently set out to understand how to measure the effect that product claims have on emotions and, consequently, how this impacts consumer decisions. This presentation showcases the importance of emotional marketing, how market research can help brands determine which emotions to leverage, and how to do so.
Social media in the skincare and beauty worldFIG or out
On July 11 2013, I was chiarman at the innovation in cosmetics (InnoCos) conference in New York, and spoke about how to use social media to gauge the market's reactions towards a plethora of skincare and beauty brands. Consequential strategies can be more current, honest, real-time and formulate a stronger understanding of your consumers.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
6. Millennials have the highest
awareness of food sustainability
of any age group and are willing
to pay more for sustainable foods
that they trust
International Food Council (IFC) 2018
7. The brands that millennials
choose to bring into their life add
to their outlook, opinions and
overall personality.
8. generally born between 1980s and 2005 the
largest US age demographic
Food Industry Executive (2017)
• Food preparation
• Breakfasts / smoothies / teas /
beverages for health
• Plant or nut based foods and
beverages
• Cultural flavors
• Thoughtful packaging
• Transparent manufacturing
practices
• Convenience when shopping
• Frozen meals
• Fad diets and fat free diets
• TV dinners / buffets
• Non-local and non-transparent
production and manufacturing
• Multi-purpose grocery stores
😊 😟
9. 38%
51%
73%
80%
81%
Say fair-trade is an important attribute
Check labels for environmental impact
Willing to pay more for sustainable
brands
Want to see the story 'behind the
scenes'
Want to know how food is produced
generally born between 1980s and 2005 the
largest US age demographic
Food Industry Executive 2018
10. What is healthy?
Older generations
Low-fat and high fiber.
Millennial
Food is natural, organic,
locally sourced or
sustainable.
E.g. list which farm your
ingredient was grown on
11. What is healthy?
Older generations
Find out via reading calories,
fat grams, nutritional
information.
Millennial
Find out how the food is
sourced and how it affects
the carbon footprint.
12. What is the key priority for buying food?
Older generations
Taste.
Millennial
Convenience.
55% of millennials choose convenience,
which is why we have:
• Meal kits
• Grocery delivery services
• Food trucks
• Online ordering
Food and Health Survey (2019)
13. suggestions when marketing to millennials
Validate claims beyond ‘premium’
Operate with transparency
Explore packaging options
Create experiences
Straddle the world of ‘influence’
14. validate
claims:
‘premium’ is
a given61%
54%
46%
29%
GMO Free Ancient grains
Millennials Boomers
Do you expect these in your
foods?
Modern Restaurant Management 2018
Focus on other
elements to
differentiate food
products to create
a brand story and
experience.
17. transparency
Keep things simple in
communication
E.g. what farm the foods
are from, who they
support, etc.
Elmhurst 1925:
Clear labeling of only 2
ingredients!
18. packaging:
made for ‘snacking’
Grazers habits are more common than
large meals
• 54% eat snacks as replacement meals
• 58% eat out more than once a week
Focus on convenience driven packaging
• Bite sized
• Easy to close / open
• Reseal-able
• Portable
• Recyclable
19. experiences
Millennials love choices and are
open to trying:
• Cultural ingredients
• Superfoods
• Vegan/vegetarian options
• Alternative natural forms of
protein, dairy, etc.
• Customizable food/menu
options
20. End food waste - one ugly banana at a
time. Barnana Bites, made from the
20% of upcycled bananas that would’ve
gone to waste.
experiences: brand
stories beyond just
labels
Preserve: tools and utensils made with recycled yogurt cups.
24. the world of social
media and
influence
• 69% take a photo or video
before a meal!
• 1% believe in ‘traditional’
advertising
• 94% believe in word of mouth
and friends
• 33% read blogs to review
products
• Over 90% believe in influencers
27. marketing with
education to build
trust
Use all marketing
efforts as an
opportunity to educate
and enlighten
customers
28. the educational marketing of a food experience
can foster trust
Validate claims beyond ‘premium’
Operate with transparency
Explore packaging options
Create experiences
Straddle the world of ‘influence’
29. Millennials have the
highest awareness of
food sustainability of
any age group and
are willing to pay
more for sustainable
foods that they trust
International Food Council (IFC) 2018
The brands that
millennials choose
to bring into their
life add to their
outlook, opinions
and overall
personality.