This document provides a summary of trends in the bread and bakery category. It covers topics like health and wellness trends focusing on heritage grains, the growth of private label and convenience products, opportunities to leverage nostalgia and comfort foods, and the potential of emerging markets. Western bread and bakery brands looking to expand into emerging markets will need to localize their products and market effectively to overcome cultural barriers. Overall the report analyzes opportunities, weaknesses, strengths and threats across various segments in the evolving bread and bakery industry landscape.
Why Buy Organic Food? What is Organic food | SlideShareAyur Egg
We know you have many queries, as to why buy organic food? What are the health benefits of organic food? How do you differentiate organic food from others?
http://www.unileverfoodsolutions.co.za/our-services/your-menu/Seductive_Nutrition | In the food service industry, it is important to understand food labels. Not only will this ensure that you prepare delicious meals, but also correctly list ingredients on menus. Understanding food labelling will ensure that your guests remain happy.
Why Buy Organic Food? What is Organic food | SlideShareAyur Egg
We know you have many queries, as to why buy organic food? What are the health benefits of organic food? How do you differentiate organic food from others?
http://www.unileverfoodsolutions.co.za/our-services/your-menu/Seductive_Nutrition | In the food service industry, it is important to understand food labels. Not only will this ensure that you prepare delicious meals, but also correctly list ingredients on menus. Understanding food labelling will ensure that your guests remain happy.
Market survey: Milk based products (Packaging)Moksha Chib
This presentation is a market survey conducted based on the Indian scenario on milk based products. The two products that have been taken are Cheese and Flavored Milk. The presentation emphasizes on the different products available in different & innovative packaging. This is a survey on the varied options for food packaging available in the market. This presentation definitely gives a wide insight into the diverse world of food packaging!
Tetra Pak is a Swedish-Swiss multinational food packaging and processing company with head offices in Lund, Sweden and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators.
Plant based foods for a better tomorrow, Sustainable Foods Summit, San Franci...Givaudan
In a world with a growing population, scarce resources, and strong effects from climate change, there is an increasing focus on plant-based proteins. Givaudan’s mission is to bridge the gap between animal and plant protein by providing flavours with a real meaty taste.
KitKat : Brand strategy concepts & theories Ian Adams
The report will look at the following brand concepts; brand community, brand identity, brand architecture, brand personality, emotional aspects to a brand, brand awareness, brand meaning, brand associations, brand loyalty and Brand experience.
List of Profitable Potato Processing Business Ideas. Ajjay Kumar Gupta
List of Profitable Potato Processing Business Ideas. Business Opportunity in Potato Production, Processing and Technology.
Production of Potato Chips & Wafers, Potato Granules, Potato Wine, Alcohol, Vodka, Sticks, French Fries, Potato Specialties, Dehydrated, Frozen Potato Products, Potato Starch, Potato Powder, Flakes & Pellets, Liquid Glucose, value added Products.
India is the world's third largest potato-producing nation, although its potato-processing industry is still in its infancy. The market for potato processing is showing a significant growth due to the rise in demand for applications such as snack foods and prepared ready meals and with the increase in consumer preferences for convenience foods to save time and efforts.
Potato is the most important tuber crop in the world. It is a major food crop that is grown in over 100 countries across the world. The potato processing market is projected to grow at a CAGR of 5.3% from 2017, to reach a projected value of USD 30.85 Billion by 2022.
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Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
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Potato Processing, Projects on Potato Processing, How to Start Potato Processing Industry, Potato processing in India, Potato processing industry, Potato and Potato Processing Technology, Potato processing equipment, Potato Processing Unit, Food Processing Equipment, Potato Processing Plant, Indian potato processing industry, Profitable Potato Processing Business Ideas, Potato Processing Factory, Most Profitable Food Processing Projects and Agro Based Business, How to Start a Small-Scale Potato Processing Unit, Starting Potato Farming Business Plan, Starting Potato Farming Business, Cultivation of Potato, Potato Cultivation, Starch Production, Production of Potato Starch, Potato Starch Production, Potato Powder Production, Manufacturing of Potato Powder (Automatic Plant), How to Start a Business of Potato Powder Production, Potato Processing for Powder and Flakes, Potato Powder Manufacturing Business Plan, Production of Potato Powder, Granules & Flakes, How to Make Potato Vodka? Vodka from Potato Manufacturing Plant, Vodka Production from Potato, Production of Vodka from Potato, Grain & Potato Based Vodka Distillery, Potato Granule Manufacture, Production of Potato Granules, Dehydrated Potatoes, Potato Flakes Processing, Potato Flakes Making Plant, Potato Flakes Manufacturing Plant, Potato Flakes Production, How Potato Chip is Made? How to Start a Small-Scale Potato Chips Manufacturing Unit, Potato Chips Manufacturing Plant, Potato Chips Factory Project, Potato Chips Manufacturing Process Pdf,
By Professor Dr. Ir Ujang Sumarwan, Professor in Consumer Behaviour, Graduate Program of Management and Business - IPB, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015
Market survey: Milk based products (Packaging)Moksha Chib
This presentation is a market survey conducted based on the Indian scenario on milk based products. The two products that have been taken are Cheese and Flavored Milk. The presentation emphasizes on the different products available in different & innovative packaging. This is a survey on the varied options for food packaging available in the market. This presentation definitely gives a wide insight into the diverse world of food packaging!
Tetra Pak is a Swedish-Swiss multinational food packaging and processing company with head offices in Lund, Sweden and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators.
Plant based foods for a better tomorrow, Sustainable Foods Summit, San Franci...Givaudan
In a world with a growing population, scarce resources, and strong effects from climate change, there is an increasing focus on plant-based proteins. Givaudan’s mission is to bridge the gap between animal and plant protein by providing flavours with a real meaty taste.
KitKat : Brand strategy concepts & theories Ian Adams
The report will look at the following brand concepts; brand community, brand identity, brand architecture, brand personality, emotional aspects to a brand, brand awareness, brand meaning, brand associations, brand loyalty and Brand experience.
List of Profitable Potato Processing Business Ideas. Ajjay Kumar Gupta
List of Profitable Potato Processing Business Ideas. Business Opportunity in Potato Production, Processing and Technology.
Production of Potato Chips & Wafers, Potato Granules, Potato Wine, Alcohol, Vodka, Sticks, French Fries, Potato Specialties, Dehydrated, Frozen Potato Products, Potato Starch, Potato Powder, Flakes & Pellets, Liquid Glucose, value added Products.
India is the world's third largest potato-producing nation, although its potato-processing industry is still in its infancy. The market for potato processing is showing a significant growth due to the rise in demand for applications such as snack foods and prepared ready meals and with the increase in consumer preferences for convenience foods to save time and efforts.
Potato is the most important tuber crop in the world. It is a major food crop that is grown in over 100 countries across the world. The potato processing market is projected to grow at a CAGR of 5.3% from 2017, to reach a projected value of USD 30.85 Billion by 2022.
See more
https://goo.gl/ZDwrxU
https://goo.gl/oN41ge
https://goo.gl/DHt3bV
https://goo.gl/B22nrp
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Potato Processing, Projects on Potato Processing, How to Start Potato Processing Industry, Potato processing in India, Potato processing industry, Potato and Potato Processing Technology, Potato processing equipment, Potato Processing Unit, Food Processing Equipment, Potato Processing Plant, Indian potato processing industry, Profitable Potato Processing Business Ideas, Potato Processing Factory, Most Profitable Food Processing Projects and Agro Based Business, How to Start a Small-Scale Potato Processing Unit, Starting Potato Farming Business Plan, Starting Potato Farming Business, Cultivation of Potato, Potato Cultivation, Starch Production, Production of Potato Starch, Potato Starch Production, Potato Powder Production, Manufacturing of Potato Powder (Automatic Plant), How to Start a Business of Potato Powder Production, Potato Processing for Powder and Flakes, Potato Powder Manufacturing Business Plan, Production of Potato Powder, Granules & Flakes, How to Make Potato Vodka? Vodka from Potato Manufacturing Plant, Vodka Production from Potato, Production of Vodka from Potato, Grain & Potato Based Vodka Distillery, Potato Granule Manufacture, Production of Potato Granules, Dehydrated Potatoes, Potato Flakes Processing, Potato Flakes Making Plant, Potato Flakes Manufacturing Plant, Potato Flakes Production, How Potato Chip is Made? How to Start a Small-Scale Potato Chips Manufacturing Unit, Potato Chips Manufacturing Plant, Potato Chips Factory Project, Potato Chips Manufacturing Process Pdf,
By Professor Dr. Ir Ujang Sumarwan, Professor in Consumer Behaviour, Graduate Program of Management and Business - IPB, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Amanda Cermak
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For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
The global baking ingredients market is a thriving segment of the food industry, encompassing a wide range of essential components used in baking processes. These ingredients play a crucial role in determining the taste, texture, and quality of various baked goods, such as bread, cakes, pastries, and cookies. The baking ingredients market size is predicted to grow at a CAGR of 6.0% between 2021 and 2026, reaching a value of $22.3 billion by 2026 from a projection of $16.6 billion in 2021. As consumer preferences continue to evolve and the demand for convenient and indulgent baked products rises, the baking ingredients market has experienced substantial growth over the years. This market offers a diverse array of products, including flour, sugar, leavening agents, fats and oils, flavors, and various additives, to cater to the ever-expanding needs of both industrial and home bakers.
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
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One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
3. Health & Wellness
xx
Opportunities exist for manufacturers to tap into the multiple health benefits of "heritage"
grains
Source: Datamonitor analysis; [1] Brannon ,2007; [2] Whole Grains Council (2012)3
What?
Why?
Opportunities for product differentiation
Take-out
Bringing back ancient varieties to meet
contemporary needs
Taps into growing consumer interest in functional
foods
• Many once-popular grains have fallen into near-disuse since the rise of
modernized hybrids, but are now re-emerging.
• These grains have the potential to move into the mainstream food space.
• Today's Dietitian reports that these grains are considered to be "a
richer source of nutrients than modern grains because a lack of
breeding has left their nutrition profile intact¹."
• According to experts, some varieties of ancient grains, such as einkorn,
are gluten-free. As they have fewer chromosomes, older wheat
varieties "tend to have lesser levels of gliadins, the type of gluten
proteins that seem to cause most sensitivities²."
• Using these grains in product formulation helps to create a unique brand
positioning and provides bakery manufacturers with a route to
premiumization for an otherwise commoditized product.
4. Easy & Affordable
Private label bread products effectively deliver on both price and quality and thus compete
more intensively with national brands for consumer choice
Source: Datamonitor's Product Launch Analytics; Datamonitor analysis4
VALUE PREMIUMSTANDARD
Essential Everyday –
"artisan-style" bagels
US
Tesco Everyday Value –
bread
UK
Marque Repere EPId'Or
–panini bread
France
By Sainsbury's – flame-
baked chapattis
UK
Whole Foods Gluten-
Free Bakehouse –
cinnamon and raisin
bread
US
Marks & Spencer –
mini Belgian
chocolate hot cross
buns
UK
• No frills, low-cost basics
• Compete on price
• Inferior to national brands
• Core house/retailer brands
• Comparable in quality to
second/third tier national brands
• High quality brands with an upscale
image and their own distinct values
• Often superior in quality to many
national brands
5. Comfort & Uncertainty
Nostalgia induces a positive emotional response as consumers anchor their emotions to a
time and/or place when life seemed simpler
Betty Crocker's new vintage-themed marketing and branding
reflects modern recreations of the past
In 2012, Betty Crocker updated the look of its entire product
portfolio with a new "modern-vintage" theme in order to
differentiate from its competitors. The new-style packaging has a
retro look and features a traditional handwritten font along with a
pencil drawing of a 1920s housewife. Following the launch of its
new packaging, the brand launched a new website to align with
the brand's retro theme in 2013¹. With a focus on the brand's
longstanding heritage, the new website features a tab dedicated
to telling the "Better Crocker Story" through the years, highlighting
how her message has been tailored according to changing
consumer demands and socio-economic trends. The site also
features video archives of Betty's vintage TV shows including the
first one ever made, to reemphasize her expertise in all things
related to baking.
Consumers tend to glorify products and contexts that were
relevant in prior periods and/or places
The nostalgia sub-trend is a perfect fit for the rise of home
baking. Research suggests that the act of baking is also about
the nostalgic feelings it arouses – a phenomenon known as
olfactory-evoked nostalgia. This phenomenon occurs during
economic downturns as: "Targeting our sense of smell is the
quickest way to alter our emotional state." Brands can capitalize
on their rich history and heritage to reassure consumers, as
evidenced by products "going retro," often in limited-edition
marketing efforts.
Source: BBC; [1] FDIN, March 2013 [2] BBC, November 20125
"I think that the resurgence of baking is an
attempt to re-establish nostalgic feelings for
the past when people feel safe and secure."
Dr. Alan Hirsch, neurologist and founder of the Smell &
Taste Treatment and Research Foundation, quoted by the
BBC, November 2012
6. Evolving Landscapes
Emerging markets offer unprecedented opportunities; however, Western bread and bakery brands need to "localize" products
to attract and sustain consumer interest
The rapid economic growth of emerging markets and the resulting increase in demand and scale have opened up new and significant
opportunities for Western brands in these regions. However, bread and bakery brands need to overcome strong cultural barriers and
offer customized products tailored to the palates of local consumers. This goes hand in hand with a measured approach to price and
making such products available and affordable, particularly in emerging markets. The bakery industry, particularly the bread and
biscuits segment, is poised for strong growth over the next few years as consumers are exposed to Western cultures and cuisines.
Ultimately, successful ventures in the bakery sector will depend on brands driving uptake through effective marketing communication.
Emerging markets demonstrate promising growth prospects in the bread and bakery category
Source: Datamonitor's Market Data Analytics6
Country
Category growth, by
market value, 2012–16
India +58%
China +54%
Nigeria +24%
South Africa +21%
Saudi Arabia +21%
US +12%
UK +5%
Emerging markets: consumers who are highly influenced
by "locally produced" product claims, 2011
Bread and bakery category growth by value (CAGR), 2012–16
India 59%
China 50%
Russia 47%
Brazil 43%
South Africa
39%
Saudi Arabia
48%
7. Sensory & Indulgence
SWOT analysis
Source: Datamonitor analysis7
Weaknesses
• The ubiquity and affordability of basic bread and rolls
will continue to challenge mass brands pursuing a
more premium market positioning.
• The impulsive nature of most bread and bakery
product purchases can limit consumer involvement in
its consumption, causing products to suffer from
perceived sensory drawbacks.
Strengths
• The typically sweet and rich taste profile of cookies
and cakes means that indulgence is a key
purchasing driver.
• The strong affiliation that cakes and pastries hold
with celebratory occasions and gifting makes
exclusive and premium positioning easier to
convey.
Opportunities
• Go "beyond the product" by creating an overall
experience to better resonate with consumers.
• Ancient grains are a key route to premiumization.
• Develop innovative packaging formats to retain
freshness and gain consumer appeal.
• Explore new and unique flavor combinations,
especially in the processed bread and bakery
category.
Threats
• Consumer perception that indulgent products
compromise on health.
• Biscuits face stiff competition from other "treat"
categories that are considered more indulgent, such
as chocolate and ice cream.