Presentation of real time search, instant search, social search & personalized search. Outline some potential consequences of these features together with 9 things to consider when approaching SEO as a communications or marketing manager.
Search Engine Optimisation Basics (SEO) for Business Owners & Corporateshanger7
Supported by the Australian Government and the NBN Initiative we have been training local Sydney & Wollongong businesses in the high level basics of Search Engine Optimisation and general web marketing. From feedback from attendees our overview points have almost immediately achieved rankings boosts for their website in almost any type of niche or industry.
For more information visit us at http://www.aftershock.com.au or http://www.aftershockit.com.au
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
Search Engine Optimisation Basics (SEO) for Business Owners & Corporateshanger7
Supported by the Australian Government and the NBN Initiative we have been training local Sydney & Wollongong businesses in the high level basics of Search Engine Optimisation and general web marketing. From feedback from attendees our overview points have almost immediately achieved rankings boosts for their website in almost any type of niche or industry.
For more information visit us at http://www.aftershock.com.au or http://www.aftershockit.com.au
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
SEO Surgery APAC - SEMrush - Kate Toon - NookalKate Toon
SEO Surgery APAC (Australia, Asia & Pacific), is a one hour webinar, where we do “Live SEO Check” to see how your website is performing, and how it can be improved.
What makes a good website? What components are a must-have for an effective website? Jamie will discuss how to decide what pieces your website needs and provide tips for producing the best version of each component. This session is designed mostly for the company or organization that is creating their own website using WordPress, or at least is providing most of the content for a designer who is creating the website.
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
Learn how to create more dynamic pages using NYU's central CMS with these design and layout best practices.
Note: these are shared slides from an in-person training delivered by Katie Santo and Logan Johnson of NYU's Digital Communications Group and are meant to be an aid for CMS users at NYU.
Want to download this file?
Please follow @Pano_Essentials on Twitter or Like www.facebook.com/PanoramicEssentials or send a mail to pr@panoramicessentials.com.
Are you a Photographer? Call +1 225 279 6091 and speak to Adam for a free site audit or any SEO advice!
3 Ways You Can Give and Get Good Design FeedbackZURB
Getting feedback can be awful, but it's necessary for building great products. And it doesn't have to hurt. It can be awesome when asked for and given correctly. Feedback helps you iterate on your process so you can design great products faster, hone in on specific interaction and push past roadblocks. In this session In this session, we'll dive deep into the tactics of soliciting great feedback, how to take it and discuss how to give valuable feedback to others.
SEO.com Webinar: The Science Of Local Search Made SimpleSEO.com
This webinar will teach you:
• How local search works
• Where you need to focus your efforts to maximize local online exposure
• What it takes to stay competitive
My Top 10 things you should know about to ensure Google ranks you on the Search Engine Results Pages: Site Age, URL Structure, Content, Content Age, Site Performance, Internal Links, External Links, Trust, Speed and Local Search.
Search Engine Optimization is critical to your nonprofit’s marketing efforts. When done correctly, search can be your biggest referrer of traffic. In this session, we’re going to cover the various aspects of SEO, local SEO basics, how to increase your search ranking and more. Learn how to optimize your Website, digital ads, content and overall Web presence for SEO.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
SEO Surgery APAC - SEMrush - Kate Toon - NookalKate Toon
SEO Surgery APAC (Australia, Asia & Pacific), is a one hour webinar, where we do “Live SEO Check” to see how your website is performing, and how it can be improved.
What makes a good website? What components are a must-have for an effective website? Jamie will discuss how to decide what pieces your website needs and provide tips for producing the best version of each component. This session is designed mostly for the company or organization that is creating their own website using WordPress, or at least is providing most of the content for a designer who is creating the website.
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
Learn how to create more dynamic pages using NYU's central CMS with these design and layout best practices.
Note: these are shared slides from an in-person training delivered by Katie Santo and Logan Johnson of NYU's Digital Communications Group and are meant to be an aid for CMS users at NYU.
Want to download this file?
Please follow @Pano_Essentials on Twitter or Like www.facebook.com/PanoramicEssentials or send a mail to pr@panoramicessentials.com.
Are you a Photographer? Call +1 225 279 6091 and speak to Adam for a free site audit or any SEO advice!
3 Ways You Can Give and Get Good Design FeedbackZURB
Getting feedback can be awful, but it's necessary for building great products. And it doesn't have to hurt. It can be awesome when asked for and given correctly. Feedback helps you iterate on your process so you can design great products faster, hone in on specific interaction and push past roadblocks. In this session In this session, we'll dive deep into the tactics of soliciting great feedback, how to take it and discuss how to give valuable feedback to others.
SEO.com Webinar: The Science Of Local Search Made SimpleSEO.com
This webinar will teach you:
• How local search works
• Where you need to focus your efforts to maximize local online exposure
• What it takes to stay competitive
My Top 10 things you should know about to ensure Google ranks you on the Search Engine Results Pages: Site Age, URL Structure, Content, Content Age, Site Performance, Internal Links, External Links, Trust, Speed and Local Search.
Search Engine Optimization is critical to your nonprofit’s marketing efforts. When done correctly, search can be your biggest referrer of traffic. In this session, we’re going to cover the various aspects of SEO, local SEO basics, how to increase your search ranking and more. Learn how to optimize your Website, digital ads, content and overall Web presence for SEO.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Start with this quick and easy to understand video about search engine optimization.
In the world of Internet Marketing, the old adage, “If you build it, they will come” is not true, even though it would be a lot easier on all of us if it was! Traffic generation is the lifeblood of any Internet business, and this eBook will cover some basic low-cost methods to help get you started. The tactics are not intended to provide a complete list of step-by-step directions, but as a guideline to help you develop the strategies that will work best for you in your business. Much has already been written on this subject. To provide detailed instructions on each of these tactics in a single book would be nearly impossible, and require a great deal of time – so we’re going to cut to the chase so you can start generating the traffic you need to dominate your niche. Are you ready to take charge and build explosive traffic to your website? Let’s get started! If you want your content to be easily found in the search engines, you
need to build it first and foremost to provide value to the readers, but you
also want to make it easy for the search engine bots to crawl and index.
SEO is a complex subject, so we won’t be going into a great deal of depth
here, but you’ll have enough to get started.
Seminarium om hållbarhetsredovisningar hos Hallvarsson & Halvarsson - 1 september 2014. Trender och inspiration från skörden av hållbarhetsredovisningar;
• Tidens tecken: trender och utveckling bland svenska och internationella hållbarhetsledare – Carina Silberg och Miriam Thunborg
• Ramverk: introduktion av GRI-G4 och IntegratedReporting samt goda exempel från årets rapportskörd – Anita Lindberg och Lina Andersson
• Format: en titt på olika format och tips om vad som passar vem - Karolina Dubowicz och Karin Arrenfeldt
Hallvarsson & Halvarsson och KW Digital presenterar den senaste statistiken om vad som fungerar på webben för CSR-kommunikation. Även CSR-trender och speciellt fokus på kommunikation av antikorruption. Medverkande: Karina Arrenfeldt, Joakim Arhammar och Hans De Geer.
Presentation om CSR, från vårt frukostseminarium 21/3-2012.
Innehåll:
• Trender och Webrankingen – Miriam Thunborg, H&H
• Nästa steg i CSR-kommunikationen – Staffan Lindgren, KWD
• Hur man maximerar sitt budskap – Gustaf Ekelund, H&H
• Internkommunikation; Case ALC – Johan Brandsten, Spelinstitutet
• Paneldebatt; erfarenheter från praktiken
Presentation om KWD Webranking och innehåll på företagswebbplatser från Hallvarsson & Halvarssons lunchseminarium om företagskommunikation 2012. 9 november 2011.
Torsdagen den 19 maj höll Hallvarsson & Halvarsson (H&H) sitt årliga årsredovisningsseminarium i Berns salonger i Stockholm. Cirka hundra åhörare tog del av den senaste utvecklingen och framtida trender inom årsredovisningarnas innehåll, design och distributionskanal.
Torsdagen den 19 maj höll Hallvarsson & Halvarsson (H&H) sitt årliga årsredovisningsseminarium i Berns salonger i Stockholm. Cirka hundra åhörare tog del av den senaste utvecklingen och framtida trender inom årsredovisningarnas innehåll, design och distributionskanal.
Del 1 trender kring csr kommunikation och hållbarhetsredovisning 2010Hallvarsson Halvarsson
Torsdagen den 19 maj höll Hallvarsson & Halvarsson (H&H) sitt årliga årsredovisningsseminarium i Berns salonger i Stockholm. Cirka hundra åhörare tog del av den senaste utvecklingen och framtida trender inom årsredovisningarnas innehåll, design och distributionskanal.
Torsdagen den 19 maj höll Hallvarsson & Halvarsson (H&H) sitt årliga årsredovisningsseminarium i Berns salonger i Stockholm. Cirka hundra åhörare tog del av den senaste utvecklingen och framtida trender inom årsredovisningarnas innehåll, design och distributionskanal.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3. Several different SERPs*
Logged in
Web One Google for each country
Scholar
Instant
Reviews
Last year
Discussions
Last week
Books
Last 24 hours Video
Personal
Images
Finance
Social circle Maps
Shopping
News Blogs
Realtime
*Search Engine Result Page
6. Consequences
§ You don’t rank as well as you think you are
§ One additional reason to optimize titles & meta descriptions
7. Consequences
§ You don’t rank as well as you think you are
§ One additional reason to optimize titles & meta descriptions
§ Put more efforts on video and images
11. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
12. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (reputation management)
13. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (Reputation management)
§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs
(Online PR)
14. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (Reputation management)
§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs
(Online PR)
§ Search results are rolling which draw attention and generates
clicks
15. Consequences
§ Realtime-SERP present an overview in realtime
§ Primary this applies to current events and trends
§ The conditions for crisis communications has changed
§ It’s no longer enough to try to keep negative search results
away (Reputation management)
§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs
(Online PR)
§ Search results are rolling which draw attention and generates
clicks
§ Is working in smart phones like iPhone and Android-based
ones
19. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
20. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
21. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
§ To develop keyword clusters with tools like Google Suggest is
more important than before
22. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
§ To develop keyword clusters with tools like Google Suggest is
more important than before
§ User focus might be in the middle of the page which could
decrease the effect of ads to the right
23. Consequences
§ Search ranking doesn’t change...
§ ...but search behavior does
§ To rank at fewer letter combinations should be relevant
(and a true challenge)
§ Long-tail & variations in keywords will be even more
important than before
§ To develop keyword clusters with tools like Google Suggest is
more important than before
§ User focus might be in the middle of the page which could
decrease the effect of ads to the right
§ Could be relevant to buy ads on apparently irrelevant
keywords
26. Consequences
§ Brands that people would like to be associated with will win
§ Critical to build relations and nurture networks
– Relation brand
27. Consequences
§ Brands that people would like to be associated with will win
§ Critical to build relations and nurture networks
– Relation brand
§ Ever tried tribal marketing? The time is now.