This document discusses search engine optimization (SEO) and provides information on key SEO concepts and best practices. It covers:
1. What SEO is and how it helps increase website traffic from search engines.
2. Differences between major search engines and how different factors are important for ranking.
3. How search engines work by crawling websites to index content.
4. Keywords being the most important SEO element and how to properly choose keywords to target.
5. Additional on-page optimization techniques like keyword density, placement in special areas like titles, and links.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
This tutorial is the magic potion for any one who is struggling to rank high in the search results. We have come up with top 10 free seo tools, which will prove helpful in carrying out various tasks related to SEO. Here we go with - 1. Keyword research tool - Google Keyword Planner. 2. Webmaster tool - Google Search Console, 3. WordPress Plugin - Yoast SEO Plugin. 4. Analytics Tools - Google Analytics. 5. Plagiarism Checker - SmallSEOTools. 6. Page Speed Check Tool - PageSpeed Insights. 7. Competitor Analysis Tool - SEMRush. 8. Website Audit Tool - Screaming Frog. 9. Backlink Checker - Ahrefs Backlink checker. 10. Mobile friendly test tool - Google Mobile-Friendly Test. You will understand the importance of all these tools, how to use them and other similar tools.
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
This tutorial is the magic potion for any one who is struggling to rank high in the search results. We have come up with top 10 free seo tools, which will prove helpful in carrying out various tasks related to SEO. Here we go with - 1. Keyword research tool - Google Keyword Planner. 2. Webmaster tool - Google Search Console, 3. WordPress Plugin - Yoast SEO Plugin. 4. Analytics Tools - Google Analytics. 5. Plagiarism Checker - SmallSEOTools. 6. Page Speed Check Tool - PageSpeed Insights. 7. Competitor Analysis Tool - SEMRush. 8. Website Audit Tool - Screaming Frog. 9. Backlink Checker - Ahrefs Backlink checker. 10. Mobile friendly test tool - Google Mobile-Friendly Test. You will understand the importance of all these tools, how to use them and other similar tools.
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Seo presentation ! BATRA COMPUTER CENTREjatin batra
Are you searching for SEO Training in Ambala? Now your search ends here.... BATRA COMPUTER CENTRE offers you the best SEO Training in Ambala. We also offers you many other courses like, Basic Computer Course Training , Training in C & C++,Training in Web Designing , Training in Web Development ,Training in SEO and many more.....
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docxklinda1
SEO: Rules, Tools, Benefits, and Challenges
Understanding SEO
Search engines need to help users find what they’re looking for. To make sure they list the best results first, they look for certain signals:
· popularity
· authority
· relevance
· trust
· importance
Search engine optimization (SEO), also called organic or natural optimization, involves optimizing websites to achieve high rankings on search engines for certain selected key phrases. Generally, techniques used for optimizing on one search engine will also help efforts directed at others.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links, a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” (Google, n.d.-a).
SEO can be divided into two main strategies:
· On-page optimization is achieved by making changes to the HTML code, content and structure of a website, making it more accessible for search engines, and by extension, easier for users to find.
· Off-page optimization is generally focused on building links to the website, and covers activities like social media and digital PR.
SEO is an extremely effective way of generating new business to a site. It is a continuous process and a way of thinking about how search engines see your website and how users use search engines to find your website. It’s search psychology.
Search engine optimization is a fairly technical practice but it can easily be broken down into five main areas:
· a search engine–friendly website structure
· a well-researched list of key phrases
· content optimized to target those key phrases
· link popularity
· user insights
Search Engine–Friendly Website Structure
Search engines encounter two kinds of obstacles:
· Technical challenges that prevent the search engine spider from accessing content.
· A competitive marketing environment where everyone wants to rank highly.
To ensure that search engines can access your content, you must remove technical barriers. Those who want to achieve the best results must follow best practices.
The key is to make sure that there are direct HTML links to each page you want the search engines to index. The most important pages should be accessible directly from the home page of your website.
The information architecture, or how content is planned and laid out, has important usability and SEO implications. Users want to find what they are looking for quickly and easily, while website owners want search engine spiders to be able to access and index all applicable pages. In fact, Google has released an update that penalizes sites with poor user experience (such as no content above the fold, or a high bounce rate) (Cutts, .
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. What Is SEO? The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing). This includes things you do to your site itself, such as making changes to your text and HTML code. It also includes communicating directly with the search engines, or pursuing other sources of traffic by making requests for listings or links. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. 2 White Hatters (P) Ltd
3. Differences between major search engines; Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully. There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!. 3 White Hatters (P) Ltd
4. How Search Engines Work? The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving. 4 White Hatters (P) Ltd
5. Keywords –the Most Important Item in SEO Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best. 5 White Hatters (P) Ltd
6. Choosing the Right Keywords to Optimize It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal. The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your initial list of keywords by the Google keyword Suggestion tool, you'll get a related list of keywords, shortlist a couple of keywords that seem relevant and have a decent global search volume.When choosing the keywords to optimize for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website. 6 White Hatters (P) Ltd
7. 2. Keyword Density After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website. 3. Keywords in Special Places Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!. 7 White Hatters (P) Ltd
8. Links-Another Important SEO Term There are two types of links: inbound and outbound. Outbound links start from your site and lead to an external site, while inbound links or back links, come from an external site to yours. e.g. if cnn.com links to yourdomain.com, the link from cnn.com is a back link (inbound) for yourdomain.com, however the link is an outbound link from cnn.com's perspective. Back links are among the main building blocks to good Search Engine Optimisation (SEO). Why Back links Are Important The number of back links is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines like Google, give more credit to websites that have a large number of quality back links, and consider those websites more relevant than others in their results pages for a search query. 8 White Hatters (P) Ltd
9. Meta Tags Meta tags are used to summarize information of a page for search engine crawlers. This information is not directly visible to humans visiting your website. The most popular are the meta keywords and description tag. These meta tags to be inserted into the area of your page. A couple of years ago meta tags were the primary tool for search engine optimization and there was a direct correlation between keywords in the meta tags and your ranking in the search results. However, algorithms have got better and today the importance of metadata is decreasing day by day. 9 White Hatters (P) Ltd
10. Content Is King Search engines (and your readers) love fresh content and providing them with regularly updated, relevant content is a recipe for success. Generally, when a site is frequently updated, this increases the probability that the spider will revisit the site sooner. You can't take for sure that if you update your site daily, the spider will visit it even once a week but if you do not update your contents regularly, this will certainly drop you to from the top of search results. For company sites that are not focused on writing but on manufacturing constantly adding text can be a problem because generally company sites are not reading rooms or online magazines that update their content daily, weekly or monthly but even for company sites there are reasonable solutions. No matter what your business is, one is for sure – it is always relevant to include a news section on your site – it can be company news or RSS feeds but this will keep the ball rolling. 10 White Hatters (P) Ltd
11. Visual Extras and SEO Search engines have no means to index directly extras like images, sounds, flash movies, JavaScript. Instead, they rely on your to provide meaningful textual description and based on it they can index these files. In a sense, the situation is similar to that with text 10 or so years ago – you provide a description in the met tag and search engines uses this description to index and process your page. If technology advances further, one day it might be possible for search engines to index images, movies, etc. but for the time being this is just a dream. Images Images are an essential part of any Web page and from a designer point of view they are not an extra but a most mandatory item for every site. However, here designers and search engines are on two poles because for search engines every piece of information that is buried in an image is lost. When working with designers, sometimes it takes a while to explain to them that having textual links (with proper anchor text) instead of shining images is not a whim and that clear text navigation is really mandatory. 11 White Hatters (P) Ltd
12. Animation and Movies The situation with animation and movies is similar to that with images – they are valuable from a designer's point of view but are not loved by search engines. For instance, it is still pretty common to have an impressive Flash introduction on the home page. You just cannot imagine what a disadvantage with search engines this is – it is a number one rankings killer! And it gets even worse, if you use Flash to tell a story that can be written in plain text, hence crawled and indexed by search engines. Frames It is a good news that frames are slowly but surely disappearing from the Web. 5 or 10 years ago they were an absolute hit with designers but never with search engines. Search engines have difficulties indexing framed pages because the URL of the page is the same, no matter which of the separate frames is open. For search engines this was a shock because actually there were 3 or 4 pages and only one URL, while for search engines 1 URL is 1 page. Of course, search engines can follow the links to the pages in the frameset and index them but this is a hurdle for them. 12 White Hatters (P) Ltd
13. JavaScript It is known by everybody that pure HTML is powerless to make complex sites with a lot of functionality (anyway, HTML was not intended to be a programming languages for building Web applications, so nobody expects that you can use HTML to handle writing to a database or even for storing session information) as required by today's Web users and that is why other programming languages (like JavaScript, or PHP) come to enhance HTML. 13 White Hatters (P) Ltd
14. Advantages of SEO Services Most of people on Internet like to use search engines to search of a specific product or service. You product listing should be on top pages in major search engines. You can take services from SEO service providers to achieve specific target. SEO advantages includes targeting traffic, increase brand visibility, increase in sales etc. Keywords optimization plays significant role in making your best choice. SEO is very much cost effective method of marketing. Other advantages of SEO include best usability, browser compatibility and accessibility. Better SEO services will increase in sales and to increase your business services, affiliate business and credibility. SEO services can also increase your confidence and authority as well. Many search engines list websites for free however some of them extra top listings. SEO service providers can help you to get in top listings. If SEO services are implemented effectively then it can increase target traffic to your site and rank your site for long term basis as well. There are many SEO techniques are there and you can choose one best service from them. Any of these methods can be used to rank your website. However an ongoing SEO campaign must be used to get target result from your website. 14 White Hatters (P) Ltd
15. Traffic concernedSEO can increase the number of visitors who seek your service or product actively. Promotion that does ‘sleep of TImagine to have your own company of sale and promotions working exclusively just for you! One which functions 24 hours over 24,7 days per week, 365 days each year. That ‘s the advantage of SEO! Increase the visibility of markSEO can give to your mark a high international profile – and for comparatively low expenditure. High KINGHammer for book, dollar for the dollar, SEO brings a higher return to you on your investment than any comparable form of marketing. Higher salesSEO can mean greater sales of your product or service. Faster and smaller pagesThe correctly validated and optimized files will be smaller and thinner, meaning less requests/overheads for server and faster times of remote loading. Long-term positioningOnce places from there, a site correctly conceived and optimized remains long-term in the rows compared with the PC where the costs and the expenditure are continuous and unforeseeable. 15 White Hatters (P) Ltd
16. ProfitableSEO is among the most profitable manners of marketing. AccessibilityTo observe significant procedures of optimization can make your site more accessible to all the users. Compatibility of Cross-navigatorA site correctly optimized also almost like possible will be validated with the elevated levels. This means that it should function in all the navigators of W3C-compliant, meaning that your site can be looked by the greatest potential number of visitors. Navigable by the enginesAll the bonds should function correctly and all the pages should be accessible to the engines, of this fact making your site easy for the engines to correctly index and classify by category. ProfitabilityTo observe the basic directives of optimization should mean that the visitors have more pleasant experience of user. No need to start moreWe should be able to work with your existing design. Fast executionSEO can start rather because we have access of ftp to your site – or even front if we make a bond campaign. 16 White Hatters (P) Ltd
17. Short-term resultsYou should start to see a positive difference in weeks if not. No need for aesthetic compromiseYour site should maintain its glance distinctive and feel front, during and after optimization. Integrate with your existing siteThe major part of the work of optimization will be in the slides, gained you ‘notification of it. 17 White Hatters (P) Ltd
29. Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek.24 White Hatters (P) Ltd
31. Important SEO Resources If you want to learn SEO, and actually get good at it, read and use the following resources: SEO Blogs Search Engine Land Search Engine Guide Search Engine Watch SEOmoz Online Marketing Blog Search Engine Roundtable SEO Book Matt Cutts Search Engine Journal Marketing Pilgrim John Battelle’s Search Blog Google Blog Traffick White Hatters (P) Ltd 26
32. SEO by the Sea Google Blogoscoped SEO Black Hat Wolf Howl SEO Information Search Engine Comparison Chart Marketing Terms Google’s SEO Guidelines SEO Beginners Guide SEO Chat Search Engine Colossus Web Pro News White Hatters (P) Ltd 27
33. Simplifying SEO SEO Cheat Sheet SEO FAQ SEO Pyramid SEO Tools SEO ToolSet SpyFu SEOmoz’s Tools Wordtracker Meta Tag Analyzer Google Toolbar Anchor Text Analyzer Google Webmaster Tools Digital Point SEO Tools White Hatters (P) Ltd 28
34. SEO Chat Tools SEO for Firefox AdWords Estimator DIYSEO Backlink Checker Google Datacenter Search SEO Forums High Rankings Forum Webmaster World SEO Chat Forum Digital Point Forum Search Engine Watch Forum SEO Black Hat Forum White Hatters (P) Ltd 29
36. SEO Services Help You Increase Web Traffic and Sales; Are you happy with the amount of web traffic your website is receiving? If your statistics are low or could do with some improvement you may need the services of an SEO company. SEO stands for search engine optimisation and is a method used to increase your chances to being found on search engines and ranking on the first few pages. Visitors are the key to successful business, but if potential clients and customers don’t know your website exists you might as well shut up shop now. Imagine reaching thousands of potential customers a day, customers who are actually already looking for your product or service by typing relevant keywords into Google or any other major search engine. If you are not sure where you currently stand with regards to search engine ranking, an SEO company can run a number of reports on your current status. These reports will help your SEO consultant to determine your weak areas and make recommendations for improvements. This may be in the form of a new website being designed and built with SEO in mind or simply improvements to your website wording so that it includes strong keywords and key phrases. 31 White Hatters (P) Ltd
37. There is much that can be done to improve your online profile and a small investment in SEO can bring big rewards. The key to online success is to reach your target audience and give them something that will make them return to your site and buy your product or service. If there is nothing of value on your site then why should you expect a visitor to browse your pages and make a purchase? Good landing pages, strong content, and a valid and to the point sales message are all key in helping you to make the sales and keep your website fresh and interesting. Many SEO companies offer a free SEO appraisal. This is a great benefit to take advantage of and will give you a good idea of what an SEO company can do for you. Budgeting for SEO services is easy with many SEO companies offering easy to manage monthly packages and fixed fee services. There are so many ways you can improve your website exposure and your levels of traffic and with a little investment with the right SEO company you will maximise your return on investment in no time. Finding a good SEO company is easy online. There are many to choose from with many offering special deals and free SEO appraisals. Look for companies boasting outstanding testimonials from current and past clients and who specialise in all industries. Once you find a good SEO company you will be glad you did and the results will speak for themselves. Successful Businesses offer Search Engine Optimisation London for a range of companies in and around the South East of England. No traffic to your site will lead to no sales, see how we can help you grow. 32 White Hatters (P) Ltd
38. Contact Dheeraj V Sukumar White Hatters (P) Ltd H.No:22 PLRA Lane Kaloor Cochin:17 E-Mail:dheeraj@whitehatters.co.uk Call:+919846332383 Visit:http://www.whitehatters.co.uk :http://blogblaster.co.in White Hatters (P) Ltd 33