The document discusses search engine optimization (SEO) and how to improve website ranking. It explains that Google's goal is to provide the most relevant search results to users. To rank highly, a website needs hyper-relevant content, backlinks from authoritative sites, and to continuously create new content on a weekly basis. The top factors that influence ranking are content quality, link popularity, technology and usability, trust and credibility, and geo-targeting.

1. Search Engine Optimization & How You Can Take
Simple Steps To Improve Your Ranking
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2. Search Campaign Manager
Ten years of SEO experience.
Local clients include:
Central VA Home Magazine,
Lynchburg Nissan Mazda,
John Stewart Walker,
Lynchburg RMA,
Lynchburg Beer & Wine Festival,
Official Entertainment
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3. To better understand SEO, we need to understand Google.
Google is a business. They make money by bringing
eyeballs to their products and services.
The more reliable the search results
the more money they make with their
AdWords advertising platform.
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4. Think like Google!
Take advantage of Google’s Landscape
Organic Search, Pay Per Click
Images, Videos, Maps, News and
Shopping.
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5. rel-e-vance: the ability to retrieve material that
satisfies the needs of the user
Google has always used one over riding
criteria in determining search rank.
Can you guess what that is?
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6. Google seeks to find the best match it can – with the
goal of displaying the most relevant search query.
Google does this by using its indexed copy of the
internet, along with its ever changing ALGORITHMS
to determine relevance.
Algorithms is a step by step procedure for calculations.
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7. There are several key factors, but here are the top 5
#1 Content – Relevance Quality & Uniqueness
#2 Link Popularity – Including Social Media
#3 Technology & Usability
#4 Trust Rank – Site Age & Credibility
#5 Geo Targeting – Domain & Hosting
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8. On Site Factor – Title Tags, URL & Structure, Content
(text, images & video), Alt text
Off Site Factors – Backlinks, backlinks & backlinks…
Most SEO expert now believe that search ranking in
Google is only 30% on-site factors and 70% off-site.
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9. • Hyper relevant to a specific topic
- usually a single product or service
• Titled with that specific topic
• URL with that specific topic
• Images with ALT TEXT with that specific topic
• Specify subject several time throughout text
• Be unique
• Link to the category & sub-category page
• Link to the “Home” page
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10. Backlinks are those links
that point back to your
website. The best backlinks
are from websites with a
high authority rank, also
called PageRank
Where to Get Backlinks
from: Social Media, Article Directories, Content
Sharing Sites, Video Sharing Sites, Forums, Blogs and
Other Websites
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11. For long term success and higher ranking in Google,
you must create content that is Relevant, Unique and
High Quality. Once you start, you have to continue to
create this content on a regular basis. For most small
businesses this means at least one piece of content per
week – each week.
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12. Blog Post, Video, Press Release, News Article, Tips
Article, Industry Trends, Community Events, Review
Get Started Today
Be Better Then Your Competition
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13. Questions?
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