Poster concepts for "Indelible"

1. Poster concepts
Concept one:
The poster will contain an image of a tattered doll in a close-up shot, in
a tight frame attached to puppeteer strings. We’ll see two large hands
on the top of the poster controlling the strings with the doll slumped at
the bottom. We’ve chosen to have a doll in the poster to illustrate how
our film will revolve around a child. The poster will be darker on the
top, using low-key lighting to hint to the audience the person
controlling the strings is the antagonist and is controlling the
protagonist in the film. The doll will be made from fabric and will have
dark hair, wearing a black and white dress. The top will be black to
show what the antagonist has done to the protagonist is influencing her,
forcing her to give into her past darkness, whereas the bottom of the
dress will be white to symbolise her innocence and purity as well as
create an idea of a fight between darkness and light. There will be stains
of blood on the bottom of her dress to hint at the FGM. The colour of the
strings is going to be red connoting danger and violence. The doll will
use a direct mode of address with an emotionless, straight face, almost
as a cry for help, as a symbol of the little girl in our film. The title of the
film will be in capital letters at the bottom of the poster, placed in the
middle. The tagline will be slanted, in smaller font, embedded into the
puppeteer strings.
Concept 2:
The image will contain a large hand at the top of the poster. It’s going to
be wearing a white or blue hospital gloves and making a grabbing
action. Below the hands and in a smaller size will be an image of
Madeline. The fact that she’s smaller than the hands will connote her
inferiority and powerlessness. Madeline will be making a direct mode of
address with the audience and have a vulnerable facial expression.
She’ll be wearing a white dressing gown that is stained with blood at
the bottom. White will connote her virtue and innocence, the use of the
red blood at the bottom of the dress will indicate to the audience her
innocence has been tainted and she’s been violated in a way (FGM).
Madeline will be clinging on to a ragged doll. The doll will be dangling
from Madeline’s small hands. The title of the film will be in capital
letters in italics at the bottom of the poster, positioned in the middle.
The title of the film will be in black or red to connote evil and danger.
Below this, in smallerfont will be the tag line.

2. Concept 3:
The poster will have a black background. The image will involve of a
ball of white knitting yarn. As the yarn goes on the color will become
darker, symbolizing our character Madeline’s, journey from innocence
to evil. The end of the yarn will be unfolded and will be in red,
indicating that it’s been used in a wicked way and deteriorated
representing Madeline from the beginning to be ‘pure’ to evil. The tag
line of the film will be repeatedly, embedded in to it in black, in small
font. The title of the film will be at the bottom of the poster, positioned
in the middle. This will be in large font. The title, “Indelible” will be in
red to symbolize violence and danger. There will be a pair of hands
above this holding a sharp, pointy, silver needle.
Concept 4:
The posters will include a ragged, tattered doll, lying on the floor,
positioned in the middle. The doll will almost resemble the main
character, Madeline. The doll will be wearing a white dress and have
dark hair. Where the doll lies there’ll be a puddle of deep red blood to
connote forcefulness and endangerment. There will be a spotlight on
the doll to create an idea everyone’s watching her. The rest of the poster
will be in low- key lighting, symbolizing the cruelty of society. The title
of the film will be placed in the middle at the bottom of the poster. It
will be in black writing, connoting evil and wickedness. Below this in
small font and curly writing will be the tag line.
In the end, we have decided to go with concept one. After speaking to
our target audience we believe this image will be the most powerful, in
indicating our message across to our audience. By using a puppeteer
we’ll be able to symbolize oppression and domination as well as to
show how people’s past can control their present lives and future; thus
giving our audience a hint about our film.