1. Our target audiences are regular users of Snapchat as a result we
decided to gain audience feedback through the use of the app.
As you can see in the video we posted a series of our logo options and
asked our followers on the app to screenshotthe logo they like the best.
We get notified every time somebody screenshots a post. Using the
number of screenshots for each post we measured the most popular
logo option.
We found seven people screen grabbed the option above. As a result we
have decided to make this the official logo for Grimm Productions.
Screen
shot/grab sign
The number of people who
viewed the story
Most popular logo
option
