2. We presented our focus group with these three posters and asked them which
poster they preferred.
(You can look at our poster options on our blog for a closer look).
3. Our target audience felt the writing at
the bottom of this poster looked too
“cramped” and there’s “too much
detail” which put them off.
4. The focus group
very much felt the
age rating wasn’t
needed. From the
endearing image
of the doll they
were able to infer
the age rating,
thus they believed
it wasn’t
necessary.
As well as this,
they disliked the
tag line: “it’s a
chain reaction”,
being positioned
at the top as they
felt it was out of
place and didn’t
“flow” well.
5. Our target audience liked this poster the most. As
opposed to the other poster, they liked the fact
the writing doesn’t look squashed together. One
member said out of all of the three posters this
one caught her attention the most.
For this reason
we have
decided to
make this our
final poster.
