This radio proposal summarizes an upcoming horror film called "Indelible" about female genital mutilation (FGM). The proposal describes targeting 15-30 year olds, especially "Explorers" interested in new experiences and "Reformers" conscious of social issues. It outlines demographics of students and casual workers. The proposed radio advert uses ambient music and sounds to depict a girl being taken to her new home, then features a flashback with her cries of distress before an ear-piercing scream. It will air on popular mainstream stations like Capital FM and horror podcasts. The unique selling point is bringing awareness to the taboo issue of FGM through the new genre of a horror film.

1. Radio Proposal
Name of Film: Indelible
Tagline of Film: At the moment, the options are…
 It’s a chain reaction
 It’s a never ending cycle
 Memories are like scars, they never fade away
 Some wounds last forever
 It’s permanent
Production Name: Grimm Productions
Medium: Radio
Format: Audio
Target Audience: 15-30’s
Psychographics:
Explorer – A person who likes to try out different things
such as exploring new brands, films, books etc. They also
like to be adventurous and gain new experiences. By
watching our short horror film they will gain awareness
about the unspoken social issue that is FGM. In addition a
large group of our target audience will be students,
students regularly visit cinemas to escape reality and
relieve stress from schoolwork.
Reformer- A person who is curious and conscious of social
issues. As our film is about a very taboo issue it should
attract the attention of these members of our target
audience who are in higher education and are very curious
and conscious of social issues, they should also be capable
of working out the title. They’d be excited for a film
referring to social issues like FGM, as it’s not a common
film topic.

2. Demographics:
E- This would include students and casual workers who
are suited for our target audience. This is as they would
want a break from work and studying and our horror film
would be perfect for a night of relaxing.
B- Our film would target these people because it’s for
those who are creative like media studies teachers. They
can watch our film and be critics in a way as they’re
interested in a new film that’s adventuring to a serious
social issue and see if it’s controversial or misrepresenting
anyway.
Content of the advert: Our radio advert will start off
with a piano in the background with ambient music and
overlapping muffled voices. We’ll hear one clear voice
indicating that Madeline is going somewhere, the social
worker saying bye to her etc. The sounds of tyre wheels
squealing on a road to create a slight jump scare for
audience, which suggests she’s going to her new home. We
then hear the parent’s dialogue, introducing Madeline to
her new room hoping she enjoys it. The sound of a loud
door slamming will be featured with quiet taps on the
wooden floor illustrating Madeline’s walking in her room.
Then we’ll feature a flashback, which the listeners would
be unaware of, but there would be loud flashes to indicate
it and her dialogue of groaning and crying etc. would
express her distress. Then a silence would occur right after
a; an ear-piercing scream will be heard to create a jump
scare for the audience. After that the voiceover states our
tagline along with the title of our film.
Publishing of the advert: We will be airing the trailer
on popular mainstream stations with high ratings that
aren’t public sectors, like Capital FM. Also on podcasts
that some young adults are using right now to hear horror
reports, so advertising our radio trailer on there can target
a niche audience as well.

3. What is your Unique Selling Point? We bring
awareness on social issues, for example FGM. Also the
topic has never been done in a horror film before and we’d
be the first to present it,