Competitive Intelligence Pubcon Vegas
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The document lists 10 things one should check to spy on online competitors, including page authority, domain authority, total links, social media activity, LinkedIn connections, blogging activity, affiliate programs, shopping carts, and using tools like SpyFu and ReverseInternet. It recommends using the Outwit Firefox add-on to extract web page data and export to Excel for analysis, and provides sources and credits for the images.
![Never Stop Spying Matt Siltala, President [email_address]](https://image.slidesharecdn.com/dsmcompetitiveintelligence2011-111110170704-phpapp02/85/Competitive-Intelligence-Pubcon-Vegas-1-320.jpg)
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Competitive Intelligence Pubcon Vegas
- 1. Never Stop Spying Matt Siltala, President [email_address]
- 2. Question #1: Who are YOUR online competitors?
- 3. Question #2: Do you know what they’re doing?
- 4. Question #3: What are YOU doing?
- 5. 10 Things You Should Be Checking
- 6. #1a Page Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools!
- 7. #1b Domain Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools! 1b. Domain Authority
- 8. #2 Total Links 2. Total Links Open Site Explorer & Majestic SEO Tools!
- 9. #2 Did I Mention Total Links? 2. Anything we can find about LINKS! Open Site Explorer & Majestic SEO Tools!
- 10. #3 Social Media Activity
- 12. #5 Are they blogging?
- 13. #6 Use other spider tools Identify promotional pages, widgets, etc.
- 14. #7 Affiliate programs? What big affiliates do they (or you) have promoting product or service? What’s the EPC?
- 15. #8 Shopping Cart Spying
- 16. #9 SpyFu
- 18. What’s Outwit? OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)
- 19. Download Outwit
- 20. Setting up Outwit 1. Turn off Google Instant 2. Save Preferences
- 21. Scrape SERPs Outwit Plugin Window Outwit Button in Firefox
- 23. SEOMoz Pro
- 24. Export to CSV
- 25. RavenTools Checklist http://bit.ly/reuLvx http://raventools.com/competitive-seo-analysis/
- 26. Question #1: Who are YOUR online competitors?
- 27. Question #2: Do YOU know what they’re doing?
- 28. Question #3: What are YOU gonna do about it?
- 30. Footnote URLs: http://www.opensiteexplorer.org/ http://www.majesticseo.com/ http://twitter.com/#!/Matt_Siltala/lists http://www.google.com/alerts http://www.trackur.com http://www.facebook.com/Pubcon http://www.linkedin.com http://www.netbase.com http://www.shareasale.com http://www.cj.com http://www.clickbank.com http://www.linkshare.com http://www.performics.com http://www.outwit.com/ http://www.seomoz.org/tools http://www.97thfloor.com/social-media-for-firefox/ http://www.screamingfrog.co.uk/seo-spider/ http://home.snafu.de/tilman/xenulink.html
- 31. Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala
Editor's Notes
- It surprises me how few people seem to value the distribution of Class C IP links and the anchor text in backlink profiles. When we perform backlink crawls, our results are always sorted by the number of Unique Class C IPs linking, rather than by individual links, domains or hosts.
- Create private Twitter Lists - Monitor Fan Page promotions - Set up Google Alerts for Viral Notifications RESEARCH RESEARCH RESEARCH with these tools, get ideas, monitor competition and DO BETTER
- Use LinkedIn to find out who their team is - Add them to your private list on Twitter
- What, if any, viral campaigns are they running? Where is the competition getting most of their traction?
- TO READ: How To Use The Screaming Frog SEO Spider Tool To Audit Back-links - http://www.screamingfrog.co.uk/seo-spider/ - http://home.snafu.de/tilman/xenulink.html
- What are they doing to up-sell or re-market to potential clients or new clients? How does your competitors checkout process work? Top selling retailer - last year 34 billion in rev.