Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
Slides da palestra realizada no ExpOn 2011 em São Paulo sobre SEO para Grandes Empresas. Tópicos cobertos: a necessidade de se criar uma Cultura de SEO dentro da empresa, problemas e soluções para a arquitetura de grandes sites e táticas para Link Building.
My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here:
http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/
Presentation on changes coming from Google and Bing in 2011 and how people can prepare themselves to battle in the space. SEO tools, tips and strategies provided.
Given at affiliate summit west 2011.
Palestra apresentada por Cassiano Travareli no maior evento de marketing digital da america latina, o Expon 2011. Como criar um conteúdo que atraia links e encontrar oportunidades de dar visibilidade a sua pagina.
Palestra apresentada no Expon, maior evento de SEO, Links Patrocinados e Social Media da América Latina que aconteceu em São Paulo nos dias 21 e 22 de julho de 2011.
Aline Couto
@alineideias
Learn how to keep costs down by managing your own SEO campaigns. Here are 5 must have tools to ensure you are effectively and efficiently managing your SEO campaigns.
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
Where Do Your Visitors Come From And What Do They Do On Your SiteNicole Simon
Slides for my presentation at Blogworldexpo 2008. The session was part of the New Media Track and therefor is more basic in some regards.
There are some more information about this presentation in my blogposting under http://budurl.com/n5vw
Top 20 Search Engine Optimization (SEO) ToolsDigital Vidya
Interested in leveraging Search Engine Optimization (SEO) Tools to improve search rankings, traffic and conversions? Find out some of the best available tools to execute your Search Engine strategy!
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
Seo – smo – sem the king of search enginesjustcallmemaam
All you need to know about SEO - SMO - SEM to become the king of search engines and get yourself on the top of page 1. We can't all be there - but the higher your knowledges gets the higher the chance it's you getting there.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. The Inbound Marketer’s ToolkitWhat great marketers use to maximize their productivity Download at http://bit.ly/expontools Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011
2. makes SOFTWARE!! We don’t offer any consulting.
4. Google Analytics’ New Multi-Channel Attribution Tracking Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/
5. 3 SEO Metrics for Understanding Progress / Setbacks If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org
6. Super Simple Social Metrics Counts http://sharedcount.com does just what it promises
7. Sharing + Hosting Images w/ Min.us http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.
8. Survey Monkey for Content Creation Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com
9. MailChimp’s Subscription Service http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!
10. Trunk.ly to Never Forget My Links http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.
11. Facebook Insights Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about
12. Facebook Comments Comments left here appear on Facebook + replies to those are posted here! You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/
13. Disqus Comments http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users)
15. New SEOmoz SERPs Analysis Tool I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty
16. Wistia Video Analytics Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.
17. Bit.ly PRO Enterprise for Short URL Tracking If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)
18. FollowerWonk for Finding Great Tweeters These folks have tons of followers; we should connect with them! A terrific tool to research high-value targets on Twitter: http://followerwonk.com/
19. Find People on Google Plus It’s basically FollowerWonk for Google+, only you can’t sort by followed http://www.findpeopleonplus.com
20. Open Site Explorer for Link Research See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org
21. GetListed for Local Coverage Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.
22. Ontolo/Whitespark for Local Citations Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder
23. Feedburner for Feed Tracking Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.
24. Google Alerts / Blogscape for Brand Tracking Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.
25. Summify for Content Discovery http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.
26. MozBar for Surfing Like an SEO PRO Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate)
27. Wistia for Video XML Sitemaps (and everything else video, too) http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.
28. Unbounce for Landing Pages Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.
