SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target. Let's have a look. Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.

1. 5 Must have SEO Tools
WHAT’S YOUR CHOICE?

2. Why Do We Need These SEO Tools?
Tools are built to accelerate the whole process and progress of Search Engine Optimization. Whenever
we seek for the proficient result within shortest amount of time, there is no alternate actually rather
than utilizing productive SEO tools.
Whenever choosing or purchasing any tool,
there are several perspectives, which are needed
to be taken care of very seriously. We’re inclined
to present here the 8 must have SEO tools
notably for the professionals. So, before you
put your money on the business, take a deep
look over this presentation.
We’ll put the main key features with bullet point like keyword planning, link building
analysis, and other corresponding objectivities for each of these tools.

3. 5 Ways to Use Screaming Frog SEO Spider Tool?
5. Screaming Frog
The Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux
machine which spider’s websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key
onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice
and dice the data how you see fit by exporting into Excel.
Titles, Descriptions, keywords and H1: Easily see all of these elements in one
place. Are they aligned to the keyword goal for the page? If not, fix the page.
Missing Alt Text on images: Can any other tool do this? With Screaming Frog
you get a straight up list of all missing Alt Text to go fix.
Canonical tags: It tells you what the canonical tags are pointing to on the
page. Think about this, it’s huge.
Check your crawl-ability: If screaming frog can’t make quick work of your
website, regardless of size, ask yourself can Google crawl this easily? Look for
problems.
Links to a page: It will tell you which pages only have a few links to them,
meaning that you probably forgot to put them on your navigation.

4. Unlimited List Mode: Did you know ‘list mode’ in the free lite version, isn’t limited to 500 URLs like regular
‘spider’ mode? It’s actually unlimited.
Auditing Redirects in a Migration: It’s used to find it a pain to audit redirects in a site migration, checking to
ensure a client had set-up permanent 301 redirects from the old URLs, to the correct new destination.
The Crawl Path Report: People often ask how the SEO Spider discovered a URL, or how to view the ‘in links’ to a
particular URL. This is where the ‘crawl path report’ is very useful. Simply right click on a URL, go to ‘export’ and
‘export’ and ‘crawl path report’.
AJAX Crawling: You don’t need to do anything special to crawl AJAX websites, you can just crawl them as normal.
The tool will fetch the ugly version and map it to the pretty version, just like Google.
Page Title & Meta Description Editing Via the SERP Snippet Emulator: Allows you to edit page titles and meta-
descriptions directly in the SEO Spider.
Canonical Errors: By default the SEO Spider will crawl canonicals for discovery and these URLs will appear as
usual within the respective tabs.
SERP Snippets by Device: We all know that 2015 is ‘year of the mobile’, so did you know that pixel width cut off
points are different when viewed on mobile & tablet devices, than desktop? You can switch device type to get a
get a better idea of how they might display across all devices.
5. Screaming Frog
Screaming Frog Features

5. SERP Mode: If you switch to ‘SERP mode’, you
can upload page titles and meta-descriptions
descriptions directly into the SEO Spider to
calculate pixel widths.
XML Sitemap Auditing: Did you know that
you didn’t need to convert your XML sitemap
sitemap into a list of URLs for us to crawl it?
it? You can simply save the XML sitemap and
and upload it in list mode.
Crawling Authenticated Staging Sites: This
feature isn’t very obvious, but essentially the
the SEO Spider supports basic and digest
authentication, meaning you can crawl
staging sites or development servers, which
require a login to access.
5. Screaming Frog
Screaming Frog Features

6. 5. Screaming Frog
Pros
 Creates a list of your internal pages
 Finds internal and outbound links per page
 Checks important page elements
Cons
 Very few, if any
Pricing
 Download for FREE and crawl up to 500 URL
Web Address: www.screamingfrog.co.uk/

7. It can record millions of events daily and you don't pay
anything. If you learn how to use it properly it's very
powerful and can get you exactly the info you need. Your
events need to be designed knowing how Google Analytics
will work with querying and sampling but it produce very,
very useful data. Competitors are too rigid in what they try
to tell you or be useful for.
API access within sheets is an absolute MUST in order to get
sampling low enough. We have queries that run hourly to
update our live analytics board in the office. If you can use
the API in sheets analytics becomes the most powerful and
versatile tool for a large-user oriented app with a cost of $0
a month.
Google Analytics provides powerful digital analytics for anyone with a web presence, large or
small. It's one of the most powerful digital analytics solutions available - and it's free for anyone
to use.
Why Everybody Loves Google Analytics?
4. Google Analytics

8. 4. Google Analytics
Google Analytics Features
Advertising & Campaign
 Advertising Reports
 Campaign Measurement
 Cost Data Import
 Mobile Ads Measurement
 Remarking
 Search Engine
Optimization
Analysis & Testing
 Advanced Segments
 Annotations
 Content Experiments
 Custom Reports
 Dashboards
 Real-Time Reporting
Audience Characteristics & Behavior
 Audience Data & Reporting
 Browser/OS
 Custom Dimensions
 Flow Visualizations
 Map Overlay
 Mobile Traffic
 Social Reports
 Traffic Sources
Data Collection and Management
 API
 Filters
 User Permissions
Sales and Conversions
 Attribution Model Comparison Tool
 Data Driven Attribution
 E-commerce Reporting
 Goal Flow
 Goals
 Multi-Channel Funnels
Want to find information on all the new product releases? Have a question about a feature you've used for years? Look to the features
of Google Analytics to provide a comprehensive set of best practices, techniques, and how to make the most out of your measurement
planning.

9. 4. Google Analytics
Google Analytics Features
Product Integrations
 Adsense
 AdWords
 Google Display Network
 Google Tag Manager
 Google+
 Wildfire
Just for mobile apps
 App Profile
 App Specific Metrics & Dimensions
 Cash & Exception Reporting
 Google Play Integration
 iOS & Android SKDs
Site and App Performance
 Alerts & Intelligence Events
 Event Tracking
 In-page Analysis
 Site Search
 Site-Speed Analysis
Cross-device and cross-platform
measurement
 Universal Analytics

10. 4. Google Analytics
 Free to use
 Track multiple sites
 Monitor social networking activity
 Measure video
 Ability to track mobile phone users
Pros
Cons
 Stats are not real-time
 Can't collect data on users with JavaScript or cookies
disabled
 Ecommerce tracking presents some challenges
 Not easy to track to our Pinterest and Facebook sites

11. 4. Google Analytics
Pricing
Google Analytics is fully FREE of cost to use.
Why Should You Pick Google Analytics?
I. Actionable insights: It provides actionable insights with the
default reports, but also with custom made reports you are able
to configure the report with the metrics you wish.
II. Support quality: There is no support from Google directly, but
lots to be found on blogs and forums.
III.Dashboard quality: The dashboard-tool gives in the new
version more features, but at this point it is not possible to
export the dashboard.
IV. Accessibility: It is easy to use the tool, lots of information to be
found on internet too.
V. Ease of implementation: The implementation is relatively
easy when there are not too many customizations.
Web Address: www.google.com./anal

12. SEMrush is a product from the maker of SEOQuake , a popular SEO add-on for Firefox. At present,
SEMrush has more than 46,000,000 domains and more than 120,000,000+ keywords in their database.
database.
3. SEM Rush
Being bloggers, we tend to write contents day and night to attract
traffic, but we never focus enough on it. If you check your
analytics, you will realize that only a couple of your blog posts
are responsible for maximum traffic. Using the SEMrush SEO tool,
you can find keywords which are driving traffic to your
competitor’s website, and you can write quality content based on
those keywords, and get a better impression for target keywords in
your niche.
SEMrush offers best with the PRO account but for a beginner who
is new to search engine marketing research, you can always start
with free trial and once you are accustomed to its various features,
you can upgrade to a pro account for attaining a complete, detailed
analysis of your competitor’s website.
Why should you start using the SEMrush right away?

13. Analytics Reports
Organic Research
Advertising Research
Display Advertising
Backlinks
Product Listing Ads
Video Advertising Research
Research
Keyword Research
3. SEM Rush
SEMrush Features
Features are divided into 3 categories based on the requirement of our interest and needs, we can retrieve information
as per the categories.
Tools
Keyword Difficulties
Domain Vs Domain
Charts
Projects
Position Tracking
Site Audit

14. 3. SEM Rush
Organic Research: Used to find out competitors best organic keywords based on Google
and Bing search results, as it groups the competitor keywords based on the ranking position like 1-3,
1-3, 4-10, and 11-20 retrieves information up to top 20 search results only.
Advertising Research: If you want to know the information about the advertising budget they are
spending on advertising to promote their website is possible with this research, then this data is very
very useful to know.
Display Advertising: This tool is useful to find out top 30 advertiser portals and top 30 publishers who
are spending money on display advertising
Backlinks: Provide the info about incoming links for a single URL, root domain or subdomain, follow
vs no follow links chart, backlinks type like text link, image link or iframe link, top anchors used in
in backlinks and indexed URLs, titles on search engines.
Product Listing Ads: Perfect for e-commerce retailers to find out which product list ads are performing
well on organic search results, what keywords they used and number of targeted keywords in paid
advertising and the money they are spending for these listing ads.
SEMrush Features
Analytics Reports
Analytics reports are primarily used to find out competitors information to know in-depth informative data about them.

15. Video Advertising Research: Provides information about how many video ads our competitors are
running on YouTube and the landing pages they are directing the customers and the performance of the
of the video campaign.
Keyword Research: Useful to get content ideas based on the keyword phrase, search volume per month,
CPC, keyword trend, search results volume, related keywords, and get long tail keyword information with
information with search volume.
3. SEM Rush
SEMrush Features
Analytics Reports
Tools
 Keyword Difficulties: Now we will check about these 3 categories benefits one by one to retrieve
information based on our requirements.
 Domain Vs Domain: Very helpful to find out difficulty percentage on the internet and the competition
volume for that keyword
 Charts: Here we can compare up to 5 domains side by side to see results

16. Position Tracking: SEMrush position tracking tool enables the user to track website’s ranking keywords in
Google’s top 100 organic search results.
Site Audit: SEMrush site audit analyses site’s health related SEO issues like optimization of
internal/external links, missing tags, titles, meta description, broken links, image alt attributes, and
and duplicate content information on blog.
3. SEM Rush
SEMrush Features
Projects

17. 3. SEM Rush
Pros
 Shows main competitors.
 Reports the top search keywords that brings traffic to a particular site.
 Analyzes backlinks such as referring domain's authority, backlinks' types, geolocation of referring domains and IPs.
 Spy on competitors' advertising methods.
 Shows new and top publishers and advertisers.
 Finds long-tail keywords
 Conducts research for profitable and popular keyword
 Able to find organic search data of a certain website by country.
 Able to export your data in Excel (XLS) or CSV (CSV) format.
 Needs to refresh repeatedly to work properly when searching for specific keyword/URL.
 Pricey.
Cons

18. 3. SEM Rush
SEMrush Pricing
SEMrush even offers free registration to the service with
limited functionalities, so many new bloggers are using
their free services to get the data. And the pro account
starts from $69.95/month
Web Address: http://www.semrush.com/

19. Majestic SEO is a software package focused on providing information for link building,
reputation management, competitive link analysis and website traffic analysis.
2. Majestic SEO
Overall, Majestic SEO is easy to use and effective for seeing
what kinds of backlinks your site has developed over time.
While the amount of data that Majestic SEO produces may
be overwhelming to a first-time user, the data is easy to
interpret after taking a closer look. Data from Majestic SEO
is taken from the software’s internal tool rather than being
scraped from Yahoo, Google and Bing.
If you’re looking for a dynamic tool that is hyper focused on
link building, try Majestic SEO out. However, if you’re less
concerned about links then this might not be the tool for
you.
Why do You need it?

20. 2. Majestic SEO
Best Tools of Majestic SEO
Site Explorer: Lets you explore a domain/URL in great detail. Users on Silver, Gold and Platinum
subscription plans get access to the full tool.
Backlink History Checker: It allows SEOs to determine the number of backlinks detected by our
sophisticated web robots for given domains, subdomains or URLs.
Search Explorer: Let the user determine keywords and take necessary actions to appear at the top of
search result.
Link Intelligence API: This robust and fully documented API lets you to bring raw data into your own
applications at a variety of price and points and licensing levels
Additional Tools: Anchor Text Analysis, Domain Analysis, Webmaster Tools
URL Submitter: Easily add URLs to be submitted to our crawler.
Bulk Backlink Checker: A valuable time saver when all you want is backlink counts for many domains.
Neighbourhood Checker: A well-configured server can easily serve requests for a large number of
domains for a single IP.
Standard and Advanced Reports: Subscribers can create Advanced Reports and Standard Reports for
domains they own from the "My Reports" screen

21. 2. Majestic SEO
Pros:
 Easy-to-use interface
 A summary of all information necessary for a link building strategy is available for your use,
including External Backlinks, Referring Domains, Trust Flow and Citation Flow.
 Ability to download data and ability to create reports with all necessary information
 Flexible pricing plans
 Free backlink explorer for websites you already own and limited number of free reports
Cons:
 Not easy to compare backlinks to competitor sites
 Need a lot of time to analyze data to get the most out of the tool
 Does not have a “pretty” interface-the data leaves a lot to be desired
 Some charts are difficult to read/interpret

22. Pricing
Majestic SEO offers 30 Days Free trial
to all of its tool. And the paid version for
premium plans starts from
$49.99/month.
2. Majestic SEO
Web Address: www.majestic.com

23. “Inbound marketing is complicated. Moz’s software makes it easy”, the
profound slogan made by Moz.
Best Tools of Moz
Open Site Explorer – Research and compare backlinks with competitors for
intelligent, targeted link building. Identify top pages, view social activity data,
data, and analyze anchor text.
Followerwonk – Take a deep dive into your Twitter analytics. Analyze and
segment your followers, compare users, and find out how to engage your
audience.
MozBar – View link metrics, analyze page elements and SERP results, and
access your favorite SEO tools in-line while you browse the web. For Chrome
Chrome and Firefox.
Moz Local – Check your U.S. business listings on Google+ Local and other
prominent local search engines—then see how you can improve them.
MozCast – Track day-to-day changes and fluctuations in Google rankings.
MozCast is your daily “weather report” showing turbulence in the Google
algorithm.
1. MOZ

24. Why Should You Get Paid plan?
Detailed marketing analytics for campaigns
including a new Landing Pages report
More powerful tools such as Fresh Web
Explorer, Rank Tracker, On-Page Grader,
and more
Wildly appreciated customer support
1. MOZ
Free and paid both versions are available. Free
version is a 30 day trial and the Paid version starts
from $99/month.

25. Do you Really Need Moz?
If you have a website, almost certainly. Especially if
search traffic is a main traffic driver to it or like most
people, you want it to be. Moz simply provides so
much value that few others can. And this is regardless
of whether your website is for business or personal
branding.
Web Address:
1. MOZ
Pros
 Offers keyword research tools
 Link management tools
 Help you launch a top-notch SEO program.
Cons
 Limits the number of keywords you can track per
campaign.
The Verdict:
9.83/10
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