Jay Berkowitz, author and business keynote speaker presented for the Gold Coast Venture Capital Association. He highlighted ways to improve businesses' internet marketing strategies, leading tactics on generating traffic to your website and improve conversions and ways to become an industry leader online.

1. The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules www.TenGoldenRules.com 561-620-9121

4. U San Fran Internet Masters Certificate

5. Recent Media Wall Street Journal

6. Recent Media Business Journal

7. Recent Media FOX TV

8. The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules

13. 1. The company you invest in today… is not the company that will make millions tomorrow

14. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker

15. 1 0 0 B i l l i o n S e a r c h ™

16. #2 You can measure ROI…to the penny

17. Pay Per Click

18. Advanced PPC Local

19. Landing Page Performance + 44%

20. 2. You can measure ROI to the penny

21. #3 Internet Advertising is NOT Expensive

22. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

23. Keyword Research - Searches

24. Highlight text Copy into Word Docment

25. Target 250 – 1000 words per page

26. Build links TO your site TenGoldenRules has 4,979 Links TO the site

27. Directory links Business.com Page Rank 7/10

28. TenGoldenRules.com Meta tags match content

29. SEM Rush – search results on first 2 pages of Google

30. Target – Own Google Real Estate

31. 3. Internet Advertising is not Expensive. SEO is Free!

32. #4 It’s easy to find out about the market

33. 860 Pages Indexed or ‘read’ Alexa Rank 1,836,339 SEO Quake Toolbar Google Page Rank 5/10

34. 6,061,885 Alexa Rank SEO Quake Toolbar 263 Links TO the site Google Page Rank 4/10

35. 217 pages indexed ‘read’ by Google 7,910,688 Ranked on Alexa SEO Quake Toolbar Google Page Rank 3/10

36. Google Page Rank 2/10 1,360 pages indexed ‘read’ by Google Alexa Rank 3,147,325 SEO Quake Toolbar

37. Compete.com track unique visitors

38. SpyFu.com estimate competitor’s Pay Per Click Spending

39. 4. It is easy and free to evaluate an industry and competitors

40. #5 It is for Every Business!

43. 5. Internet Marketing is for EVERY business

44. #6 It’s not too late to learn this internet stuff

45. Podcast.TenGoldenRules.com

46. Personalized News Feed

47. 6. It is easy to learn this stuff. The rule of 3

48. #7 Blogging

51. 7. Blogging = your own website

52. #8 You can find the People

53. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10

54. Facebook – Rising Star

55. 8. Find good people where they hang out

56. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”

57. 9. Your website can be a lead magnet

58. 10. What’s HOT? Deal a day Websites

59. Groupon Announces $1.35 Billion Valuation Round

60. Location Based Networking

63. Augmented Reality AccrossAir

64. Augmented Reality AccrossAir

65. Info Marketing

66. Info Marketing

67. Facebook Fan Pages

68. S-Commerce

69. YouTube – 100 Million Views/Day ! Alexa Rank 3 Google Page Rank 8/10

70. YouTube – BlendTec

72. Twitter is my Personalized News Feed

73. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

75. Does it Work for Business? 11:55 AM

77. What is TenGoldenRules.com? Landing Pages & Conversion

78. What is TenGoldenRules.com? Video

79. What is TenGoldenRules.com? Search Engine Marketing

80. What is TenGoldenRules.com? eNewsletters

81. What is TenGoldenRules.com? New Program Launch Strategy