SEO and Analytics Analytics & Analysers Usability Testing & Heatmaps Get customer feedback on your site Google Page Ranking Site Submission

1. 1
TOPIC 6
SEO AND ANALYTICS

2. • SEO
• Analytics & Analysers
• Usability Testing & Heatmaps
• Get customer feedback on your site
• Google Page Ranking
• Site Submission
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Part 1
SEO & Website Analysers

4. GOOGLE PAGE RANKING
HACK #6
Google takes into account over 200 factors to determine page ranking.
These are created by humans, not a robot. The most important factors
are…
Keywords On The
Website
Site Structure with H
tags
Site Speed – time it
takes to load
Time Spent On Site
Number of Inbound
Quality Back Links
Quality Content on
Website
Blog, Article, Content
Freshness
Mobile Compatibility
Social Media
Visibility and
Influence
Domain Age
Sub/Domain Name
Keyword
HTTPS
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5. 5
SITE SUBMISSION
HACK #7
STEP 1 https://www.diggza.com/#
STEP 2 https://www.google.com/webmasters
/tools/submit-url?pli=1 (console)

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SEO
HACK #8
Website Analyser 2
Go to https://www.semrush.com and enter an
URL or keyword. You only get 10 free requests
a day, so choose wisely. Provides much of
what the analyser above does, plus analyses
your competitors associated with the keyword
phrase you type in.
Website Analyser 3
https://www.internetmarketingninjas.com/seo-
tools/seo-compare/ Side by Side lets you
compare any URL with another and analyses
the sites links.
Social Analyser
https://www.talkwalker.com/social-media-analytics-
search gives you unlimited free searches for hashtags
and keywordas across major social media platforms,
news, blogs, and forums. It provides a wide range of
data such as mentions, sentiment, distribution of
conversations, top posts, and more.
Website Analyser 4
SEO Quake Chrome Extension:
https://www.seoquake.com/index.html - gives
you insight to how many pages are indexed
in google and ping. It shows you the number
of backlinks, tells you ALEX ranking and age
of domain.
Website Analyser 1
Go to https://neilpatel.com/seo-analyzer and type
in your own and then your competitor's URL. You
get an SEO score, organic keywords, backlinks
and SEO errors.
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White Spark
https://whitespark.ca/google-review-link-generator/
Getting reviews on your Google My Business profile is
crucial for local SEO. This tool generates a shareable
link that lets customers review your business with one
click.

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SEO Excel Spreadsheet
https://seotoolsforexcel.com
An Excel add-in that adds a bunch of useful
functions for working with SEO and other web
metrics directly in Excel. This plugin does so many
things many SEOs won’t work without it.
Penguin SEO Tool
https://barracuda.digital/panguin-seo-tool
A free SEO tool to help you investigate whether
you’ve been impacted by Google’s algorithm
updates. Technology brought to you by digital
marketing agency Barracuda Digital.
SEO
HACK #9
Google SEO Spreadsheets
https://sheetsformarketers.com
Sheets for Marketers isn't a tool per se, but a website
that contains over 100+ free templates to perform a
huge number of tasks using Google Sheets.
SEO Minion
https://seominion.com
Some of the quick functions SEO Minion performs
include analysing on-page SEO, check broken links,
Hreflang checks, a SERP preview tool, and a
nifty Google search location simulator. Simple and
effective.

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WEBSITE ANALYTICS
Google Data Studio
Choose from a range of interactive
dashboards to see your website data
more graphically. Can be tricky to set up.
Quantcast
Similar to Google Analytics but more
basic. You need to place a tracking code
on your website header.
Google Analytics
Provides a wide source of insight for your
website, but perhaps lacks behavioral
shopping insight data.

9. GOOGLE ANALYTICS
Average Sessions
Time
Exit Pages
Return Visitor
Conversion
Bounce Rate
CPC
(cost per
conversion)
Interactions
(pages/sessions)
Dashboard
(customise it!)
Returning or New
Customer
Conversions
Sources of
Incoming Traffic
9 most important analytics metrics to monitor...
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10. 10
WEBSITE ANALYSERS
HACK #10
SEO Optimiser
https://www.seoptimer.com/ provides you
with a web analysis so you can see what
improvements you need to make. It
provides a great graphic scoring system
and also displays the speed of your
website.
Nibbler
http://nibbler.silktide.com provides a great
amount of information for your website in
several areas, recommending many
improvements you can make.
It’s scoring system makes it easier to
recognise the main areas you need to
concentrate on.
GT Metrix
https://gtmetrix.com tests the speed of your website,
looking at every area of your home page. The
scoring system lets you know which ears need
improved.
Design Checker
https://www.responsivedesignchecker.com shows
how your website looks in a variety of platforms
from desktops to all mobile devices. It’s a great
tool that is super easy to use.
Screaming Frog
https://www.screamingfrog.co.uk/seo-
spider/ provides a free trial for 500-site
crawls to analyse your websites
content data. You have to download
the software first. The major benefit of
this is being able to extract everything
individually.
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CaniRank
A super-detailed keyword
difficulty tool and display of
places to get backlinks. Unlike
most free SEO tools,
CanIRank doesn’t give you
generic advice, it gives you
detailed advice to rank better
and which better keywords to
use.
Mix Panel
Analyses user behaviour
to find out why they
convert and engage.
Dare Boost
Analyses your website and
provides a scoring. Tests the
speed, meta tag and reveals any
issues. You receive 50 tests in
the free version over 14 days.
Has great fix solutions.
Portent’s SERP
Have you ever wondered what
your web page will look like in
Google’s search results?
Portents SERP Preview Tool
can show you.
Keep Alive Validation
Use this tool to check if
persistent connections are
enabled or disabled on your web
pages/server. Therefore, if
someone is downloading
documents you want this to be
enabled to prevent a drop in
connection.
Varvy
You get access to data that most
other free tools don’t show
you… including mobile-
friendliness, missing alt text,
HTTPS setup, robots.txt analysis
and more. Although you don’t
get fix solutions.
WEBSITE ANALYSERS
HACK #10

12. 12
WEBSITE HEATMAPS
HACK #11
Hotjar Ptengine Inspectlet
Heatmap
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WEBSITE USABILITY TESTING
HACK #12
User Lytics
https://www.userlytics.com/
Not as many features, however
you have a clear list of flexibility
and gaurenteed users are from
UK, US or Ausstralia.
User Feel
https://www.userfeel.com
Another one that has a good
database of testers, and has
good pricing options.
Try My Ui
https://www.trymyui.com
The cheapest around and
have a large database of
testers. Pay per test or
monthly if you are seeking
regular tests.

14. 14
GET CUSTOMER FEEDBACK
ORGANICALLY
HACK #13
User Report
https://www.userreport.com/
User report is based on two simple widgets – a survey and a feedback widget. Running as an
integrated part of your website or app, it enables you to have direct interaction with your users
and learn who your users are, what they are looking for – and how they think you can improve.

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Part 2
Social Media Analysers

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SOCIAL MEDIA HACK #14
ANALYTICS & ANALYSERS
Cyfe & Ranker
A dashboard for all your social media and ads.
https://www.cyfe.com/ The free version gives you 3
profiles to monitor.
https://rankur.com/plans-pricing.html The free
version lets you monitor 2 profiles.
Twitter, Facebook,
Instagram &
Pinterest
All 4 have there own analytics:
https://analytics.twitter.com &
https://analytics.facebook.com/
&
https://help.instagram.com/1533933
820244654 &
https://analytics.pinterest.com/
Mention
https://mention.com/en/
A media monitoring tool that lets you
track social mentions and analyse
competitors.
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Share Count
https://www.sharedcount.com
Track URL shares, likes, tweets, and more.
DataBox
https://databox.com
A dashboard for all your social media analytics.

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SOCIAL MEDIA HACK #15
FACEBOOK ANALYSERS
Like Analyser
https://likealyzer.com will analyse your
Facebook pages that you own, giving you
good insight and ways to improve it.
Sumo Rank
Sumo Rank will analyse any Facebook
page to see what content works best for
them. Will show you the top 3 results for
free. A good way of finding out who your
top competitors are also.
Compass
Analyse your Facebook Ads campaign and
discover what’s working and what’s not about it! It
only takes 4 clicks and it’s totally free.
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SOCIAL MEDIA HACK #16
TWITTER ANALYSERS
Tweet Reach
https://tweetreach.com/ - type in any keyword,
hashtag, or username, and it returns a snapshot of
analytics.
Follower Wonk
https://followerwonk.com/analyze analyse
your Twitter posts and followers for
optimised social growth.
Social Bearing
https://socialbearing.com/ analyse
keywords used in tweets over the
past 9 days and find top profiles who
tweeted a post with that keyword.
Social Bearing
https://www.tweriod.com/ Analyses both
your tweets and your followers' tweets to
give you the best times to tweet.
Tweet Deck
https://tweetdeck.twitter.com Manage
multiple Twitter accounts, schedule
Tweets, and track mentions and
hashtags.
Twitonomy
http://www.twitonomy.com –
A dashboard of analytics for whichever Twitter
user you choose (even yours). Analyse profiles,
tweets, engagement, and more.
https://warble.co/
Track keywords, phrases,
#hashtags,
and @mentions with one a
day email notifications.

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SOCIAL MEDIA HACK #17
INSTAGRAM ANALYSERS
Square Lovin
https://squarelovin.com/instagram-insights/ - The
platform offers all of the usual metrics, although
perhaps at a more granular scale (think hourly
performance) than other tools.
Hyper Auditor
https://hypeauditor.com/
Analyses influencer profiles, digs deep into each
audience, and is generally on the lookout for the
kinds of data that can expose fraud. It includes 28
different metrics and scores.
Analisa
https://analisa.io/
Provides engage rate analysis
on the free plan.