Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
This deck is for a SEO website audit and strategic plan to improve your organic search engine results pages and visitors to your website. This program is offered by Anthony Ragland, an SEO Consultant in Atlanta, Georgia for over 15 years.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
This deck is for a SEO website audit and strategic plan to improve your organic search engine results pages and visitors to your website. This program is offered by Anthony Ragland, an SEO Consultant in Atlanta, Georgia for over 15 years.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Brighton SEO International Search - Four Pillars of SuccessWill Cecil
Key things to consider when running an international SEO campaign, taking a look at common issues & counting the cost of technical and content errors when operating in multiple markets.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...SEO monitor
Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottlenecks. Learn to perfectly understand each judgement stage and which tools for stirring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.
Rather than chasing after the latest search trends or churning out content just to try and target a wider audience of new customers, you need to take a step back. Instead, start by assessing your website’s onsite journey and the experience it’s currently delivering to the people who are already interested enough in your brand to click through to it. In this talk, Rachel will share her own tried-and-tested methods of improving onsite user experience, conversions and keyword rankings by utilising CRO and UX techniques to get actionable insights into user behaviour and any roadblocks impeding the customer journey. Examples of some of the methods that will be covered are customer feedback collection, website heat mapping, customer journey mapping, website crawling, A/B testing and more. Learn how to reverse the decision-making process and build your retail strategy around the customers you actually have by opening up a dialogue with them, rather than building your business around the types of users you think you have.
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
Aaron Weiche's presentation from MnSearch.org's "Landing Page and Conversion Rate Optimization" Search Snippets event held on July 26th, 2012 in Minneapolis, Minnesota.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
How to Perform a Technical SEO Audit in 2023.docxWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How to Perform a Technical SEO Audit in 2023.pdfWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Brighton SEO International Search - Four Pillars of SuccessWill Cecil
Key things to consider when running an international SEO campaign, taking a look at common issues & counting the cost of technical and content errors when operating in multiple markets.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...SEO monitor
Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottlenecks. Learn to perfectly understand each judgement stage and which tools for stirring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.
Rather than chasing after the latest search trends or churning out content just to try and target a wider audience of new customers, you need to take a step back. Instead, start by assessing your website’s onsite journey and the experience it’s currently delivering to the people who are already interested enough in your brand to click through to it. In this talk, Rachel will share her own tried-and-tested methods of improving onsite user experience, conversions and keyword rankings by utilising CRO and UX techniques to get actionable insights into user behaviour and any roadblocks impeding the customer journey. Examples of some of the methods that will be covered are customer feedback collection, website heat mapping, customer journey mapping, website crawling, A/B testing and more. Learn how to reverse the decision-making process and build your retail strategy around the customers you actually have by opening up a dialogue with them, rather than building your business around the types of users you think you have.
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
Aaron Weiche's presentation from MnSearch.org's "Landing Page and Conversion Rate Optimization" Search Snippets event held on July 26th, 2012 in Minneapolis, Minnesota.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
How to Perform a Technical SEO Audit in 2023.docxWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How to Perform a Technical SEO Audit in 2023.pdfWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
This is my presentation about Search Engine Optimization, which is also known as SEO. I have included all of my research and knowledge in this presentation. If you have any questions related to the topic, please leave it at the comment section. Thank you!
Seo Cycle - Ilustrações de ciclos de SEOMarcio Okabe
Seleção de ilustrações de Ciclo de SEO de diversos sites. Muito útil para perceber diferentes perspectivas sobre como implantar a cultura de SEO dentro das empresas.
Selection of ilustrations of SEO Cycle of many sites.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
detail study material of seo by web marketing academy digital marketing academy seo in digital marketing web marketing academy in Bangalore link given below
https://www.webmarketingacademy.in/
It’s that time of year again, we’re cleaning up our old SEO tactics to create a new strategy that’s ahead of the curve.
In this webinar, we’re going to walk through the latest in search, content, and site usability to get you up-to-speed on where your digital marketing strategy should be in 2020.
Join Associate Director of SEO & Internal Development, Rebecca Berin, to discuss:
Defining Search in 2020
Zero-click search
Google Features: Snippets, Graphs, Answer Boxes
Algorithm updates and ranking factor changes (BERT, E-A-T)
Shifting content strategies (and why content still reigns over all)
UX and Technical SEO: How they (still) fit into your 2020 strategy
A brief presentation on SEO and its future.
Ever wondered what SEO was and how it works, then this is for you.
Feel free to share and do leave your valuable comments!
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
Similar to Free Basic SEO Course/Workshop - Anadigme (20)
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5. 09:00 - Part 1- What is SEO & How google works?, Kahoot quiz
10:20 - 10 minute break
10:30 - Part 2 - 4 Main areas of SEO
12:00 - Lunch (45 min)
12:45 - Part 3 - What’s working? Enterprise SEOs reveal their
most successful strategies.
14:30 - Q&A - Time for your specific Business
15:00 - Go home
Program for the day:
11. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Back-end optimization, including DNS settings, structure, indexability,
processing speed, caching, site security, and mobile functionality.
13. Technical SEO
This area focus on how well search engines (google) can index your website.
Site:example.com
Simple way of checking
how many pages we have
index, and if there is a
problem in a particular are
of the website, like folder,
subdomain or specific
pages.
14. Technical SEO
This area focus on how well search engines (google) can index your website.
Google search console:
For having this tool running, we just need to upload a file that google gives us when
we setup this. example.com/file.html
How to check if your website if properly index in google ?
15. Page speed will become a ranking factor in mobile search
Starting in July 2018
16. Page speed will become a ranking factor in mobile search
Starting in July 2018
More info: https://webmasters.googleblog.com Tools: Lighthouse - Google Test my site - gtmetrix
Pages are graded on these level:
● Fast: The median value of the metric is in the
fastest third of all page loads.
● Slow: The median value of the metric is in
the slowest third of all page loads.
● Average: The median value of the metric is
in the middle third of all page loads.
Not all sites are graded; they need enough
traffic and data from the Chrome user
experience report to be graded.
17. HTML Validator & Structured data
Monitor after big changes in the website
18. HTML Validator & Structured data
Monitor after big changes in the website
Tool: https://validator.w3.org/ https://jigsaw.w3.org/css-validator/ https://search.google.com/structured-data/testing-tool/u/0/
20. Google Algorithms
Better search results and filter spammy websites
More info: http://digitalizesmartly.com/blog/ https://www.searchenginejournal.com/google-
algorithm-history/
24. UX (user experience)
Speed is the most effective way for increasing conversions/sales
Tool: https://gtmetrix.com
25. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Ensuring that the site has an abundance of unique, easy-to-navigate
information that is rich in keywords and is refreshed on a regular basis.
27. Keyword Research
Why is so important ?
Tool: https://keywordtool.io
https://trends.google.no/trends/
28. Content Marketing & Marketing Triggers
How to make a plan? - How to choose the topics?
29. Content Marketing & Marketing Triggers
How to make a plan? - What to focus on?
Tool: http://buzzsumo.com/
What’s a trigger, exactly?
It is, simply, an opportunity to know how to contact with somebody.
Trigger-based marketing is all about being reactive, and targeted
design inspiration History about designers Help for buying furniture Tips for people who move
31. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Examining search traffic, site performance relative to competitors,
search intent, visitors per keyword, time on site, bounce rate, and other
usage patterns relate to goals & conversions.
32. Competitor Research
More info
More info 260K people like this
More info 518K followers - 715 posts
More info 356K Views - 2865 subscribers
More info 65K followers - 1.364 tweets
More email traffic. 43K
93% of this search traffic from SEO
This traffic is almost 90% paid traffic
33. SEO KPI´s
If you can't measure stop doing it
Tool: google Analytics with custom dashboard / Ghost spam blocker / google tag manager / Google Search Console
34. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Earning off-page backlinks, social media traction, and brand mentions
from influencers and authoritative sites.
36. Link-building / domain authority
Moz's study examined the top 50 Google search results for approximately
15,000 keywords. This allowed us to examine not only what factors correlate
with higher search rankings, but also how frequently those characteristics are
seen.
In other words, if you're looking for a site that ranks well with no external
links, be prepared to look for a very long time.
1. External links are almost always present for competitive searches.
2. It's possible to rank individual pages without links
3. More links correlate with higher rankings
4. When can you rank without links?
It's possible to rank in Google without links ?
Moz´s study: https://moz.com/blog/backlinks-google-study
Tool: http://www.checkmoz.com/
38. Tool: https://socialanimal.com http://buzzsumo.com/
1. Search for influencers relate to the most important topic
2. Send content that is interesting to them
3. Start with the ones that have better influencer score
4. If they have blog or website they can directly improve SEO
Bloggers and influencers
Crucial partners of our business
45. Key takeaways
● 45% of companies invest more than $20k / month on SEO;
11% less than $1,000 / month
● Link building is effective but the most difficult SEO strategy to execute.
● 85% of survey respondents said they are maintaining or increasing their link-
building budgets this year
● Demonstrating ROI and securing SEO talent are both an obstacle for in-house
and agency SEO specialists.
● Page speed and indexation are the top technical concerns for SEO teams,
● Nearly 40% of responses answer Content Development as the most pressing
SEO issues
● Most teams are relying on public relations for link building.
46.
47. Q & A - nordic-escape.com
#1 - Case study http://nordic-escape.com What should be done and how to
optimise SEO?
#2 - 7 things to know about SEO as a non-tech founder
#3 - 5 things to start with as a startup when it comes to SEO
#4 - Best practice/case example of how to dominate SEO in your niche
#5 - Things to keep in mind when outsourcing your SEO optimisation
#6 - Can the fiveer, upwork and more SEO services do the trick for your
startup?
48. Q & A - ice.no
#1 - What is the key numbers I should report/monitor
#2 - Do you have a template/excel template to help me follow the report
49. Q & A - daisykmr2@*.com
#1 - Examples of a good and focused SEO list
50. Q & A - khagendra2000@*.com
#1How can we use the product(SEO) in the best way/optimum use
#2 How is SEO better that other tools?
#2 Process to use it.
#3 Purchase and Pricing
51. Q & A - *@ulefos.com
#1How do we get more traffic to our website?
#2 How do we get better "ranking" in google?
52. Q & A - gcmogensen@*.com
#1What is the most important SEO factors & why?
#2 How can I improve the content & writing quality?
#2 Are we get familiar with mobile-focused options and technologies durıng
the workshop?
#3 What are the actionable takeaways I can be able to put to work in my own
search marketing campaigns.
#4 How will doing this help my business?
#5 How to optimize MY existing website for faster page speed and better
mobile conversions?
53. Q & A - katarina.gutu@*.com
#1Does the old «SEO-rules» still apply? Like that the search word should
appear in links and headlines etc
54. Q & A - martinknutli@*.com
#1Tips and tricks for increasing conversion rate.
#2 Which type of businesses should focus on inbound marketing and which
should focus on outbound?
#2 How does Google rank a website? What are the top 5 criteria to get a
higher rank on Google?
#3 Intro to Google analytics, Google AdWords and other similar programs?
#4 Should you have several landing pages for various "markets", all leading to
your site?