The document outlines the concept of competitive advantage, which refers to the benefits gained by a firm over its competitors through strategies like cost leadership, differentiation, market focus, customer intimacy, and product leadership. It also discusses competencies as the human capabilities that provide competitive advantages, covering various types and clusters such as business knowledge, leadership, and innovation. Ultimately, the framework of competencies supports several HR functions and is crucial for sustaining competitive advantage in the market.

1. Competitive
Advantage
&
Competency

2. By
R. Paul Godwin

3. What is Competitive Advantage…?
Analyzing Competitors.
Strategies in Competitive Advantage.
What is Competency…?
Types in Competency.
Competency Clusters.
Benifits of Competency.
Conclusion.
Contents……… .

4. It is an advantage over competitors gained by
offering consumers greater value, either by means
of lower prices or by providing greater benefits and
service that justifies higher prices.
What is Competitive advantage..?

5. Analyzing Competitors

6.  Cost leadership Advantage
 Differentiation Advantage.
 Focus on Few Market.
 Customer Intimacy.
 Product Leadership.
Strategies On Competitive Advantage

7. The cost Advantage is that the Firm competities the
other Firms in the industry
by lowering the price of the
Product.
Eg; Discounts.
Cost Advantage .

8. In this the company concentrates on creating a
highly differentiated product line and marketing
program so that it comes accross as the CLASS
LEADER in the industry.
Eg:Mercedes Benz.
Differntiation Advantage .

9. Here the company focuses its effort on serving a few
market segments well raether than going after
whole market.
Eg; Hohner owns a stunning 85% of
Harmonica(music) Market.
Focus on Few Market .

10. Its the company targets the customers precisely, and
provides products and services exactly the needs of
the customers.
Eg:Raymonds Suitings.
Customer intimacy .

11. The company provides superior value by offering a
continous stream of leading-edge products or
services.
It aims to make its own and competiting products
obsolete.
Eg:Bajaj(pulsar 150-180-200-220).
Product Leadership .

12.  Competencies are the human capabilities and
work -related behaviours that provide a
compatitive advantage to an organisation.
What is Competency...? .

13. Types in Competency
Information and understanding needed to
fulfill the responsibilities
Acquired ability or experience needed to
fulfill the responsibilities
Way of thinking or behaving needed to
fulfill the responsibilities
Natural ability that prepares the person to
fulfill the responsibilitiesAptitudes
Attitudes
Skills
Knowledge

14. COMPETENCY CLUSTERS .
Business Knowledge
Proactivity
Collaboration
Customer Focus
Leadership
Innovation
Conceptual Thinking

15.  Understands the Industry.
 Financial decision making.
 Knowledge of company products.
 Overview of business.
Business knowledge .

16. Anticipates and forecasts customer requirements.
Defines quality standards for customer service.
Develops partnership with the customer.
Enhances long term relationship with customer.
Creates new solutions to meet customer needs.
Customer Focus .

17. Seizing opportunities as they arise.
Handling crises swiftly and effectively.
Exceeding the bounds of one’s formal authority.
Proactivity .

18. Leadership .
 Sets out clear standards and goals
 Motivates others to achieve and
maintain high standards
 Works to reach consensus and
agreement wherever possible.
 Welcomes constructive criticism.
 Identifies and shares success stories.

19. Adapts and applies different new approaches to
situations
Modifies standard approaches for more effective
outcomes
Develops original approaches to non-routine situations
Encourages innovation and creativity in others ,
supports new ideas
Innovation .

20. Builds effectively team within a function/ country.
Encourages and supports colleagues to achieve goals.
Develops information-sharing networks.
Creates team effectiveness using people skills.
Collaboration .

21. Develops concepts/ patterns perceived in a set of facts.
Rapidly identifies key issues/ actions in a complex
situation.
Seeing connections or patterns.
Using vigorous, original analogies or metaphors.
Conceptual Thinking .

22. Benifits of Competency frame work
Career Pathing
Potential
Assessment
Reward
Management
Recruitment &
Selection
Succession
Planning
Training &
Development
Job Design &
Grading
Performance
Management

23. Competative Advantage is that makes a firm to
withstand in the market for a longrun. Competitive
advantage is achieved only when the company has
the effective competency.
Conclusion