Axis Bank provides various banking products and services to individuals and businesses. It offers savings accounts, current accounts, loans, credit cards, investments and insurance. The bank uses demographic and psychographic variables like location, occupation, lifestyle and income to segment its customers. The document compares Axis Bank's savings and current account features to other banks like HDFC, ICICI and Yes Bank. It finds that Axis Bank charges higher non-maintenance fees but provides more free transactions. Customer research showed that savings accounts are most popular but fees and service issues cause dissatisfaction. The document recommends Axis Bank reduce fees, improve services and launch new products to better compete.
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Slides from our FinTech day as part of the Entrepreneurship & Innovation Concentration in the Stockholm School of Economics Exec MBA program in Stockholm, Sweden.
I HAVE DONE A PROJECT ON ONLINE BANKING IN INDIA WITH RBI GUIDLINES AND IMPLEMENTATION OF ONLINE BANKING IN INDIA WITH BOTH PRIMARY AND SECONDARY DATA ANALYSIS.
Fintech and Transformation of the Financial Services IndustryRobin Teigland
Slides from our FinTech day as part of the Entrepreneurship & Innovation Concentration in the Stockholm School of Economics Exec MBA program in Stockholm, Sweden.
I HAVE DONE A PROJECT ON ONLINE BANKING IN INDIA WITH RBI GUIDLINES AND IMPLEMENTATION OF ONLINE BANKING IN INDIA WITH BOTH PRIMARY AND SECONDARY DATA ANALYSIS.
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Small Business Banking Segment StrategyCalvin Turner
Most banks believe they are committed to servicing Small Business customers. They develop products and services for this segment; they invest considerable amounts of time and money trying to improve their Small Business Bankers’ business development (i.e., sales) skills; and some may even create a line of business within the bank entitled “Business Banking” or “Small Business Banking.” But most of these efforts fail to produce the desired growth objectives because banks don’t really understand the needs of the small business customer
Product mix
Pricing mix
Place
Promotion mix
People
Process
Physical evidence
It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non life insurance, venture capital and asset management.
Currently, it has subsidiaries in the UK, Russia, Canada, branches in the US, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai international Finance Centre and representative offices in UAE, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia.
It’s equity shares are listed in India on BSE and NSE.
Services Marketing has different service sectors. And Banking is one of them. This is a presentation which includes all the necessary information about a banking service and the extended marketing mix, i.e. 7 P's.
This is a overview of the business of banking, including retail, business and investment banking. We have also included introductions to other financial services like credit cards, credit rating agencies, mutual funds and the business processes used to process loan transactions, credit card payments, and a range of other banking services and products. Useful for anyone who would like an overview of the banking industry. Downloads will be allowed for 30 days. After that you can contact me if you would like the file.
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These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
G2P Payments are now assuming an important delivery model in building the framework for including excluded category.It discusses how it saves government's delivery channel while opening up other vistas
Attaching a Concept Note on a Payments-related Entrepreneurial Idea I had 4 years ago when I was in India. Although a lot has since changed, some trends forecast in the concept note have actually become reality - especially the emergence of Co-operative Banks as a crucial channel for reaching underbanked & unbanked population in the rural areas. Thus, the material may still be somewhat pertinent today. Opening it up for any entrepreneur or Entity interested in the Payments area, especially in India- with possible applications in other Emerging economies as well. Enjoy and feel free to re-use
DigiPay began its journey in the year of 2019
under the umbrella of Peerbits, a leading mobile
application development company. DigiPay has
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such as Mobile Money, Agency Banking,
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Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
2. ABOUT COMPANY
• It was previously known as UTI and changed its name to Axis in year 2007
• It was established in 1994 and was among first players to start its business
in india.
• Axis bank is jointly promoted by the , UTI , LIC , GIC & NIC.
• The Managing director & CEO of Axis bank is SHIKHA SHARMA.
MISSION & CORE VALUES
• Customer Service and Product Innovation tuned to diverse needs of
individual and corporate clientele.
• Success through Teamwork, Integrity and People
3. SWOT ANALYSIS OF AXIS BANK
STRENGTHS:
WEAKNESSES:
Online Services
High bank service charges
Advanced Infrastructure
Limited Credit Period
Friendly staff
High Target for Operation staff
12 Hrs banking services
Additional facilities to the customers and
employees
ATM services
KYC Norms
OPPORTUNITIES: THREATS:
Bank Insurance Services
Competition
Associate with social cause
Net services
Recruit professionally Guided students
Decentralized management
No proper facilities to uneducated people
4. PRODUCTS & SERVICES OFFERED
PERSONAL BANKING: CORPORATE BANKING:
Accounts Accounts
Deposits Credit
Loans
Capital Market
Cards
Treasury
Investments
Insurance Cash management Services
Payment Govt. Business
Other services
AXIS
PRIORITY BANKING:
NRI SERVICES:
Accounts
Accounts
Deposits
Deposits
Loans
Services
Cards
Investments
Payments
Other services
5. SEGMENTATION STRATEGIES
DEMOGRAPHIC VARIABLES PSYCHOGRAPHIC VARIABLES
• Location wise e.g. Metros • Lifestyle e.g. Modern Banking
• Internet Banking
• Occupation e.g. Business persons • Travel Currency cards
• Salaried class • e- payment
• Working woman •
• Social Class e.g. Income & occupation
• Age e.g. Senior citizens • House loan
• Minors • Education Loan
•
6. COMPARATIVE ANALYSIS OF BANKING
PRODUCTS (SAVING ACCOUNT)
FEATURES AXIS BANK HDFC BANK
Eight type of saving a/c. Seven type of saving a/c,
NO. OF PRODUCTS Easy access, prime saving, Regular, saving max, senior
future star, prime plus, women citizen, kids ,pension, saving
saving ,senior citizen, plus ,family saving
pension saving ,trust or Ngo
savings a/c
Nil for zero balance account, For saving account Rs. 10,000
AVERAGE QUARTERLY 10000 for saving accounts, (Metro/Urban branches),
ACCOUNT BALANCE Rs. 2,500 in semi urban centres Rs.5, 000 (Semi-Urban / Rural
and Rs. 1,000 in rural centres branches.
For Metro/Urban/Semi Urban For Urban / Metro It Charges
FEE FOR NON Branches – Rs 750. 350 & For Rural / Semi Urban
MAINTENANCE OF For Rural Branches- Rs 500 Charges Rs 250
AVERAGE QUARTERLY
BALANCE
Free First 4 Withdrawals Free Of
USE OF ATM Cost From Any Cirrus Network
Atm.
Free For CurretntYear free of cost,
ACCOUNT STATEMENT Previous Year Rs 250
95 For All Saving Account Regular Debit Card Is Charged
CHARGES OF DEBIT Holder Rs 100/Yr Plus Taxes
CARD
Gold Debit Card Is Charged Rs
500/Yr Plus Taxes
Rs.50 For Amount Up To Rs.50 For Amount Up To
DEMAND DRAFT Rs.10,000; 10000,Rs. 2.50 Per 1000 Or
Rs 2 Per 1000 for amount Part thereof (Min Rs.150) For
greater than50,000 Amount greater Than 50000
20 Leaves Are Free In One Rs.5 per leaf on non-
PERSONALISED CHEQUE Quarter. maintenance of min. Balance
BOOK Rs 50 above one chequebook in
one quarter
Free Free
BALANCE ENQUIRY
7. COMPARATIVE ANALYSIS OF BANKING
PRODUCTS (SAVING ACCOUNT)
FEATURES AXIS BANK ICICI BANK
Eight type of saving a/c. Two Type Of Saving A/C
NO. OF PRODUCTS Easy access, prime saving, Special Saving ,Regular
future star, prime plus, Saving, Advantage Women,
women saving ,senior Freedom Saving Account
citizen,
pension saving ,trust or Ngo
savings a/c
Nil for zero balance account, Metro and Urban locations -
AVERAGE QUARTERLY 10000 for saving accounts, Rs.10,000,
ACCOUNT BALANCE Rs. 2,500 in semi urban Rural locations - Rs.2,000
centres and Rs. 1,000 in
rural centres
For Metro/Urban/Semi For Metro And Urban Areas
FEE FOR NON Urban Branches – Rs 750. 350 Rs
MAINTENANCE OF For Rural Branches- Rs 500
AVERAGE QUARTERLY
BALANCE
Free Free For First Five
USE OF ATM Transaction And Then After
Rs 20 Per Transaction
95 For All Saving Account Rs 99 Per Annum
CHARGES OF DEBIT Holder
CARD
Rs.50 For Amount Up To Rs 50 Per Demand Draft
DEMAND DRAFT Rs.10,000;
Rs.2.50 Per 1000 further.
20 Leaves Are Free In One First 30 Leaves Are Free And
PERSONALISED Quarter. Then Rs 30 At Every
CHEQUE BOOK Rs 50 above one chequebook Additional Cheque Book Of
in one quarter 15 Leaves
Free Rs 8.50 Exclusive Of Service
BALANCE ENQUIRY Tax At Per Balance Enquiry
8. COMPARATIVE ANALYSIS OF BANKING
PRODUCTS(CURRENT ACCOUNT)
FEATURES AXIS BANK HDFC BANK
Major Classification Of Four :Plus ,Trade ,Premium &
NUMBER OF Current A/C Is In Three Regular
PRODUCTS Categories
OFFERED
Daily Free A/C Statement Free Once In A Month
STATEMENT OF Through E-Mail
ACCOUNT
For Normal A/C: 25 100 Leaves Free P.Month For
ISSUE OF Cheque Leaves Are Free Premium And Rs.2 Per Leaf For
CHEQUEBOOK Than Upto 50 Per Month Regular
Rs 2/Leaf.
Rs.500 For Both Metro & Rs.600 For Plus, Rs.1200 For
FEE FOR NON Rural In Case Of Normal. Trade, Rs.900 For Premium
MAINTAINANCE OF Rs750 For Both Metro & And Rs.750 For Regular.
AVERAGE QUARTERLY Rural For Business
BALANCE Advantage.
Completely Free Funds Account To Account Fund
FUND TRANSFER Transfer & Local Cheque Transfer With HDFC Bank Is
Collection And Payments RS15 Per Transaction
Across Axis Bank
Locations All Over The
Country.
Free For 1st Year, Rs.150 Free For First Year
ISSUE OF Thereafter, For Club 50
INTERNATIONAL DEBIT Free
CARD
Free Rs 25 Per Balance Enquiry
BALANCE ENQUIRY
Free Usage Of Axis Free For HDFC BANK Atms
ATM USAGE Bank, R 1.50 On And Rs 20 Per Cash
Withdrawal From Other Withdrawals From Non HDFC
Banks Bank Atms.
TRANSACTION Free Upto 25 Local Transactions Are Free (at
CHARGES Transactions (Cash / home branch location)
Clearing / Transfer) Per
Month
9. COMPARATIVE ANALYSIS OF BANKING
PRODUCTS(CURRENT ACCOUNT)
FEATURES AXIS BANK YES BANK
NUMBEROF PRODUCTS Three: Normal, Business Four: CA 30, CA 70, CA
OFFERED Advantage, Club 50 200and CA 500
STATEMENT OF Free Physical Or Via E-Mail Free once in a month
ACCOUNT
ISSUE OF CHEQUE For Normal A/C: 25 Cheque Free for all
BOOK Leaves Are Free Than Upto
50 Per Month Rs 2/Leaf.
FEE FOR NON Rs.500 For Both Metro & Rs.1500, Rs.3000, Rs.4500,
MAINTAINANCE OF Rural In Case Of Normal. and Rs.6000 respectively for
AVERAGE QUARTERLY Rs750 For Both Metro & the above product
BALANCE Rural For Business
Advantage.
FUND TRANSFER Completely Free Funds Completely free
Transfer & Local Cheque
Collection And Payments
Across Axis Bank Locations
All Over The Country.
DD/PO Free Anywhere Banking, DD Rs.25 lakhs per month
& PO Transactions Up To subsequent 0.50 per
Rs. 12 Lacs Per Month. Rs.1000for CA 25, Rs.50
lakhs per month subsequent
0.50 per Rs.1000 for CA 75,
and unlimited for the rest
ISSUE OF Free For 1st Year, Rs.150 Issuing charges are free but
INTERNATIONAL DEBIT thereafter. renewal charges vary from
CARD min of Rs100.
BALANCE ENQUIRY Free Monthly free
ATM USAGE Free Usage Of Axis Bank, Free
Rs1.50 On Withdrawal From
Other Banks
10. RESEARCH FINDINGS & ANALYSIS
marketing Ads exhibition word of mouth others Factors looked up while Most used product by consumer
16
opening an account 14
10% 12
7% 7% 12 10
10 8
8
53% 6 6
23% 4 4
2 2 respondent
0 factors 0
Saving Current Fixed
account account Deposits Mutual Insurance
Fund policy
From the survey it was The most important Maximum number of
found that most effective factor while opening a customers go for
way to reach customers bank account are opening an saving bank
is the customers is special offers provided account instead various
marketing techniques , and credibility of the other products offered
advertisements and banks. by banks ,the second
word of mouth. preference is given to
fixed deposit
11. RESEARCH FINDINGS & ANALYSIS
Difficulty in maintaing Other services
Response
account balance
yes no 14
12
10
18% 8
6
4
47% 2
Responses
53% Yes 0 Responses
No
82%
The purpose of this Most of the customers Large number of people
question was to find that were complaining that believed that axis bank
whether speed of they are facing lots of need to work on extra
services is cause of problem in maintaining charges they levy on
dissatisfaction of the increased minimum their customers , these
customer. balance requirement , charges make axis bank
Respondents had which was 5000 and out of reach for common
healthy relationship but from April it was people
highly dissatisfied with increased to 10000.
speed of service
12. RECOMMENDATIONS
• Axis bank should decrease major kind of charges levived on Customer.
• Axis bank Should work upon its field networking and services to enhance
more credibility.
• If Axis wants to compete thie rivals like ICICI & HDFC they should
mininmize , the AQB so that they can increase customer database.
• New and inovative product should be launched to attract more customers.
• To eliminate dissatisfaction proper workshops and awareness programs like
campaigning are helpful and held on the client orignation.
• More number of branches should be opened to make the axis bank product
and services reach in hands of customers.
• More number of operational staff should be highered to complete the job
more speedy and in efficient manner.
13. MY LEARNINGS
• Face to face interaction with customers has helped me to learn efficient and
tactful customer dealing with a delighted customer relationship.
• Making up to date entry and working on there software has helped me in
learning there technicalities and how to minimise the errors.
• Practical exposure taught me that how one can manage in crisis situations?
• Being a part of operational activities at branch taught me to do Multi Tasking
in an effective and efficient manner.
• Social networks and healthy relationship play a important role to survive.
• It helped me to learn The Division & Co-ordination of work among different
departments.