The elevator pitch aims to get another meeting by grabbing attention with a hook, establishing credibility through the founder's passion and progress made, and addressing likely doubts concisely. The pitch should classify the solution as obvious/non-obvious and easy/hard to execute to frame how it can avoid competition and gain customers. An effective hook draws the listener in immediately through a personal story, surprising fact, or analogy to a successful company.
What is an Elevator Pitch?
The Elevator Pitch is a concept inspired from the world of business. Supposed you are in an elevator with a wealthy and influence person that you want to seduce into supporting your project. What do you say?
Well you need to present your idea intelligently, briefly and attractively. That's the Elevator Pitch. By Joelle Hatem
Its a Presentation covering What, Why, Where, How aspect of Elevator Pitch or Speech with Example Templates and Video Links . This Crucial Communication Tool to make an impact or impression.
In this eBook, you will learn about:
• Establishing a common connection
• Showing relevance to your audience
• Communicating your skills
• Engaging your audience
Tipps on how to master en elevator pitch by PresentationLoad, your expert for buiness presentation templates for PowerPoint. For more information check out our blog: http://blog.presentationload.com/elevator-pitch-art-convincing-within-minutes/
What is an Elevator Pitch?
The Elevator Pitch is a concept inspired from the world of business. Supposed you are in an elevator with a wealthy and influence person that you want to seduce into supporting your project. What do you say?
Well you need to present your idea intelligently, briefly and attractively. That's the Elevator Pitch. By Joelle Hatem
Its a Presentation covering What, Why, Where, How aspect of Elevator Pitch or Speech with Example Templates and Video Links . This Crucial Communication Tool to make an impact or impression.
In this eBook, you will learn about:
• Establishing a common connection
• Showing relevance to your audience
• Communicating your skills
• Engaging your audience
Tipps on how to master en elevator pitch by PresentationLoad, your expert for buiness presentation templates for PowerPoint. For more information check out our blog: http://blog.presentationload.com/elevator-pitch-art-convincing-within-minutes/
A workshop on how to pitch your startup idea in a pitch competition. Tailored to the Pitch Originator program, run by 'the GENERATOR', Monash University's entrepreneurship support initiative.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
This SlideShare presentation is an extract of the content I use to train sales people, sales leaders, and executives on a sales and buyer research model for today's dynamic sales environment.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
You’re probably familiar with the idea of storytelling to create a better presentation. But your stories could turn to nightmares and haunt you if you don’t avoid these traps in your presentation.
The 7 Key Components of a Perfect Elevator Pitch by @noahparsonsPalo Alto Software
Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals.
An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business.
Think of the elevator pitch as an executive summary that provides a quick overview of your business and details why you are going to be successful.
A workshop on how to pitch your startup idea in a pitch competition. Tailored to the Pitch Originator program, run by 'the GENERATOR', Monash University's entrepreneurship support initiative.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
This SlideShare presentation is an extract of the content I use to train sales people, sales leaders, and executives on a sales and buyer research model for today's dynamic sales environment.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
You’re probably familiar with the idea of storytelling to create a better presentation. But your stories could turn to nightmares and haunt you if you don’t avoid these traps in your presentation.
The 7 Key Components of a Perfect Elevator Pitch by @noahparsonsPalo Alto Software
Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals.
An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business.
Think of the elevator pitch as an executive summary that provides a quick overview of your business and details why you are going to be successful.
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
It's important to have a practised, memorable elevator pitch so you can be ready to impress when the opportunity arises. To help perfect your pitch, Sarah shares 8 steps to win them over! If you want to practice your elevator pitch on someone, or need help streamlining your content, USQ’s Career Development Practitioners at Student Services are the people to contact.
We all know the concept of the elevator pitch, where you pitch your idea between two floors in an elevator.
Visual + words are even more powerful together and that is the essence of this talk given at CIID Open Lecture.
It is all about how you explain your ideas better , how to make sure people remember them and how to gain shared knowledge faster and more efficient.
...And that is by drawing simple pictures to visualise your ideas.
This is a tutorial for startup live participants and elevator pitch beginners. This guide is designed to convey the essentials of what you need to know, quickly, simply, and in a visual format.
Further information about startup live and other events could be found at http://www.starteurope.at
For the Russian Version follow this link: http://www.slideshare.net/vitakimov/elevator-pitch-2476053
This slides are available under Creative Commons Attribution 3.0:
cc, by
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Your research as elevator pitch - nbic conference 2013✒️ Andre Driessen
When do you need a Elevator Pitch? When you are after the job of your dreams. When you want to position yourself or your company. Or when you need fundraisers to work out a concept or to do research. You get 40 seconds to make a brilliant impression. Use a metaphor that sticks and tell a story. The power of storytelling? Making up a story that sticks: fun to listen to, easy to remember and simple to re-tell.
Running into surprises can be part of being the first to experience almost anything! If you’re the first in your family to study at university, be ready to eliminate some of the financial surprises associated with study by checking out these helpful insights.
If you’d like some help managing the fees and costs associated with being a uni student, book a free, confidential appointment with USQ’s Student Services team to discuss your options.
Note: to access links referenced in this content, please download from Slideshare.
Research project on investing in consumer brands and companies Saar Gur
For a long time, I have been fascinated by how successful companies build consumer brands across tech, consumer products and yogurt :-)
This summer, I worked with Matt Heiman on a research project to do a deeper dive into consumer investments across a wider range of industries than tech.
Ultimately as a VC, we are in the business of funding outliers. And we can point to huge outliers across a number of categories including low margin businesses (walmart/costc0), consumer hardware (fitbit), etc. — but looking at different data sets is interesting. After putting a bunch of stuff together, I thought I would share what we dug up.
Excited to hear your reactions/thoughts online or offline.
The link: https://drive.google.com/file/d/0B0RgmdZ4l-HzWUFHWEd6STdNeDQ/view?usp=sharing
Some non-obvious results:
A number of non-tech companies have scaled to $1bn in sales as fast as many tech companies
Many people believe categories like shoes are not “winner-take-most” but that has not been the case (e.g., Nike>60%)
Many branded companies have software-like margins
etc…
Enjoy. — Saar
p.s. — there are a thousand ways to criticize the data…and I get that. Many of the big mkt cap consumer companies have been around for a long time for example. But hopefully you still find some nuggets in here.
The elevator pitch, which is part of the NAF Entrepreneurship course, is a great way for students in any course to learn how to synthesize ideas into meaningful summaries. This session demonstrates the process of developing and presenting a pitch. High school students will present their own ideas to participants who
then will have a chance to try it themselves.
Presenters: Richard Molzer and Fran Thew, John I. Leonard High School AOF
A brief presentation I gave to companies participating in the DFAIT AIM Bootcamp here in Calgary. Focused on the "elevator pitch" but includes some info on how to deliver a solid 10 minute pitch.
RiseUp redefines the way parents & coaches interact and prepare, develop and promote our youth for tomorrow's challenges. With our innovative use of cognitive, semantic and web technologies we provide the best available tools for personal development, coaching and recruiting anywhere.
RiseUp is currently in the process of raising it's seed round to complete its product development, launch program and a series of field marketing events.
The career ladder is dead, professional life is a series of projects, opportunities to build your brand. However, building your personal brand involves more than re-packaging yourself and stamping a logo on your resume. The brand mindset requires making a promise and delivering with every chance you get.
This presentation was initially shared at a University of Calgary Graduating this Year Workshop. Read more at http://www.andrew-turnbull.com
How to pitch a startup project ? What to do and not to do ? How to be short ? Those are the questions any candidate entrepreneur will ask ... I propose you a crash course to answer those questions ... Based on my experience coaching startup, being in jury of BP competition, financing startups and teaching MBA students ...
Please, don't hesitate to comment or share your experience ...
TY
Bruno Wattenbergh
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
Pitch: what, why and how…
- What is a pitch and what types of pitch are there?
- What are the essential points of a pitch?
- Why I need a pitch?
- What to communicate and how to communicate?
- What is the structure of a pitch?
- How to prepare a good pitch?
- The Disney creative model summed up in a Pitch.
- The Business Model Canvas summarized in a Pitch.
Personal summary of the World Creativity Forum about creativity and innovation at the 16th and 17th November 2011 in Hasselt, Flanders.
Keynotes: Malcolm Gladwell, Alexander Osterwalder, Scott Belski, Peter Hinssen, Garr Reynolds, Keith Sawyer, Jamie Anderson, Patti Maes
creativityworldforum.be
Texts in Dutch and English.
Data science + design thinking a perfect blend to achieve the best user expe...Michael Radwin
As data scientists, we invest much of our time on the business problem, the data, the statistics, the algorithm, and the model. But we can’t afford to overlook one very important component: the customer. A great AI and ML model with a poorly designed user experience is ultimately is going to fail. The world’s best data products are born from a perfect blend of data science and amazing user experience. Design thinking is a methodology for creative problem solving developed at the Stanford d.school and is used by world-class design firms like IDEO and many of the world’s leading brands like Apple, Google, Samsung, and GE.
Michael Radwin prepares a recipe for applying design thinking to the development of AI/ML products. You’ll discover deep customer empathy and fall in love with the customer’s problem (not the team’s solution), and you’ll learn to go broad and narrow, focusing on what matters most to customers. Michael shows you how to get customers involved in the development process by running rapid experiments and quick prototypes. These lessons blending data science and design thinking can be applied to products that leverage supervised and unsupervised machine learning models, as well as “old-school” AI expert systems.
What you'll learn
Discover deep customer empathy for the customer’s problem (not the team’s solution)
Learn to go broad and narrow, focusing on what matters most to customers and how to get customers involved in the development process by running rapid experiments and quick prototypes
Build a Culture to Encourage Learning, Creativity and CollaborationBizLibrary
Eve Ash will lead you on a simple path to explore the 10 foundational steps to ensure your people love learning, collaborate productively and develop their potential to be creative and innovate. These steps will help you create a learning culture within your organization that allows continual growth and development of your biggest asset: your people.
When your people adopt a growth mindset, there's no limit to the benefits that will positively impact your business.
In this webinar, you'll learn to:
Uncover inner career passion
Switch on personal power
Connect to discovery delight
Find the respect torch
Discuss an idea every day
Develop collaboration strategies
Encourage problem solving
Celebrate shortcuts
Reward creative ideas
Laugh and learn from challenges
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
2. The Goal Of The Elevator Pitch Is:
To Get Another Meeting
Tips:
- Land the hook so that you grab their attention right away and have them leaning
in to learn more.
- Make it credible - both (a) you/the team, and (b) the problem that you are solving.
- Remember: Pitching yourself is important as often the idea changes over time. Make sure
you project the passion for what you are doing.
- Keep it short. As few words as possible.
- Keep it clear. Should be understood by a layman.
- Don’t get into the details.
- Mention at least one progress item. Investors get excited by progress.
- Eg., we launched a pilot, we have 2 beta customers, etc.
- Customize the pitch to your audience.
- Be prepared to adapt. (e.g., bar pitch, escalator pitch, walking pitch, interrupted pitch, etc.)
- End with an ask (e.g., if you don’t ask for the second meeting, you might not get
one)
3. Thoughts on the “hook”
The hook should get them immediately engaged in your pitch.
So ask yourself... how do I get the person to listen more intently right
away?
Work on different versions and try to get them leaning in early.
Make it conversational and make it interesting.
– Example: Tell a personal story
– Example: Offer a non-obvious POV or fact
Using analogies can help.
Example: “We are Uber for X” or “Kayak for Y” or “Waze for Z”
(a) this is a shortcut for communicating a lot of quickly and
(b) creates a positive association with other successful companies
4. Team Credibility
Does your pitch transmit the following:
• Are you authentic? What is your motivation?
• Do you understand the problem? Do you have a
unique insight into the market and/or problem you are
solving?
• Are you committed?
• Can you make things happen and get shit done?
– Again, investors get excited by progress…so can you
highlight that you can get things done? (sometimes this
can be from a prior life and not the current startup)
• Example, “before this…I led a team at X and we accomplished Y
and walked through Z wall to get it done”
5. Thoughts on Positioning/Content
• Put yourself in their shoes.
– What are they likely thinking?
– What are their main doubts?
• The big risks that you see in your business are probably
the big doubts they have in investing or learning more.
How can you address those doubts/risks proactively
and get them interested?
6. Positioning/Content
Classify your business/solution:
Is your solution obvious or non-obvious?
- Obvious: Not 10 times better/different than other products
in market.
- Example: A new restaurant, a new water bottle, a new clothing
line
- Non-obvious: Either the solution is really different than
other approaches or you have a vision for the future about
a market or consumer behavior that is different than how
the world is today
- Example: Self-driving cars, bitcoin, airbnb, greek yogurt is going
to be huge
7. Positioning/Content
Is your solution easy to execute or hard to
execute?
- Easy to execute: Nothing is ever easy to
execute. But in some cases, a team doesn’t
need highly specific technical talent to execute
the business. (e.g., SpaceX requires rocket
scientists)
- Hard to execute: Requires functional or
operational excellence to deliver the solution.
8. Thoughts on the “hook”
The elevator pitch should try to address the
likely areas of doubt/risk proactively:
OBVIOUS SOLUTION/PRODUCT
NON-OBVIOUS SOLUTION/PRODUCT
EASY TO EXECUTEHARD TO EXECUTE
Why won’t you easily be copied?
How can you get unfair market share?
Can this team really pull it off?
Could this really happen?
Will customers do that? Mainstream?
Can this team really pull it off?
Could this really happen?
Will customers do that? Mainstream?
Won’t this be easily copied?
9. Elevator Pitch Don’ts
• Don’t forget the hook at the beginning!!!!
• Don’t assume people know anything about you.
• Don’t let the pitch sound too canned
• Don’t come across as a salesperson. Come across as a problem solver.
• Don’t be anxious. Be confident. (helps with practice!)
• Don’t spend too much time on the problem if the problem is obvious. Use
that time on your solution.
– Related: Don’t be too general with your value proposition. Try to be specific
on why your offering is unique.
• Don’t use unnecessary terminology. Avoid industry jargon, slang and
acronyms.
– Related: Don’t overwhelm the person with numbers or technical details.
• Don’t run long on your pitch! Keep it short.