The document discusses how organizations can become truly customer-driven. It emphasizes that modern marketing originated in the 1960s with a focus on giving customers what they want. However, flaws emerged where customer needs were not fully understood. The document also discusses the importance of purchasing management in achieving competitive advantage through close business collaborations and ensuring the right strategies are implemented. Finally, it stresses that motivating employees and understanding customer value are key factors for organizations to gain a sustainable competitive edge.
This is a short presentation I made to the IIM-Ahmedabad PGPX program participants at ESSEC Singapore campus. It outlines some very basic ideas about marketing-finance interface and introduces them to my own research. It is meant for practitioners and therefore less rigorous. All the material is copurighted. Don't share without the author's permission.
This is a short presentation I made to the IIM-Ahmedabad PGPX program participants at ESSEC Singapore campus. It outlines some very basic ideas about marketing-finance interface and introduces them to my own research. It is meant for practitioners and therefore less rigorous. All the material is copurighted. Don't share without the author's permission.
Linking Finance Functions With Sales And MarketingKenny Ong
*Understanding the value of linking sales and marketing
concepts with finance functions
*Understanding the strengths and weaknesses of sales
and marketing people and how finance play a role to help them
*Considerations when considering financial strategies
to enhance business outcomes
*Strategically aligning the finance, sales and marketing
to achieve business erformance
*Maximising efficiencies and opportunities between sales and marketing and finance
*Integrating finance, sales and marketing as part of strategic planning and budgeting
*Establishing and building a strong business partnering
relationship with senior sales and marketing management
Accelerate growth through sales!
The Sales Audit powered by Verde Martin is a sales acceleration process that helps small and mid-sized business leaders find new revenues, savings, and efficiencies by maximizing the sales process through our own tested and proven sales audit system.
Not unlike a financial audit measures gaps in financials, we walk businesses through a Sales Audit to measure gaps in your sales process.
It’s no secret that sales make the world go round. Selling drives the economy, feeds growth, and pushes innovation. It’s crucial that your business creates a sales strategy and invests the time to do it well, because sales can make or break your business. You can have the best idea or product in the world, but unless you can sell it, nothing happens.
We will help you identify your unique sales needs and gaps in your current sales process, and then we work with you to design a custom sales program to fill in those gaps and meet the everyday needs of your business, creating an easy-to-follow path to increased sales.
Verde Martin has supported over 100 for-profit and non-profit organizations since starting in 2007 with a proven track record of success.
Once the sales audit process is completed, customers realize an average 30% increase in profits over the duration of a year.
presented by Rob Bentley and Paul Reiman of Hewitt Associates at the TrueConnection 2008 Sales Performance Management Conference, hosted by Callidus Software
Presentatie van GVS², bedrijf uit België gespecialiseerd in Sales development , die de prestaties van het management en verkoopteams aanzienlijk doen verbeteren door : " Evaluate your people, Strategies, Systems en Processes"
Rethinking marketing from a customer perspective, all successful brands have a customer centric marketing strategy - and are also strongly becoming customer driven organizations.
Evaluation is to measure the performance of salespeople.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It is a critical function.
It constitutes comparing objectives with results.
Provide feedback.
Take steps to further improvement.
Methods:
Ranking Methods
Management by objectives (MBO)
Graphic Rating and Checklist methods
Linking Finance Functions With Sales And MarketingKenny Ong
*Understanding the value of linking sales and marketing
concepts with finance functions
*Understanding the strengths and weaknesses of sales
and marketing people and how finance play a role to help them
*Considerations when considering financial strategies
to enhance business outcomes
*Strategically aligning the finance, sales and marketing
to achieve business erformance
*Maximising efficiencies and opportunities between sales and marketing and finance
*Integrating finance, sales and marketing as part of strategic planning and budgeting
*Establishing and building a strong business partnering
relationship with senior sales and marketing management
Accelerate growth through sales!
The Sales Audit powered by Verde Martin is a sales acceleration process that helps small and mid-sized business leaders find new revenues, savings, and efficiencies by maximizing the sales process through our own tested and proven sales audit system.
Not unlike a financial audit measures gaps in financials, we walk businesses through a Sales Audit to measure gaps in your sales process.
It’s no secret that sales make the world go round. Selling drives the economy, feeds growth, and pushes innovation. It’s crucial that your business creates a sales strategy and invests the time to do it well, because sales can make or break your business. You can have the best idea or product in the world, but unless you can sell it, nothing happens.
We will help you identify your unique sales needs and gaps in your current sales process, and then we work with you to design a custom sales program to fill in those gaps and meet the everyday needs of your business, creating an easy-to-follow path to increased sales.
Verde Martin has supported over 100 for-profit and non-profit organizations since starting in 2007 with a proven track record of success.
Once the sales audit process is completed, customers realize an average 30% increase in profits over the duration of a year.
presented by Rob Bentley and Paul Reiman of Hewitt Associates at the TrueConnection 2008 Sales Performance Management Conference, hosted by Callidus Software
Presentatie van GVS², bedrijf uit België gespecialiseerd in Sales development , die de prestaties van het management en verkoopteams aanzienlijk doen verbeteren door : " Evaluate your people, Strategies, Systems en Processes"
Rethinking marketing from a customer perspective, all successful brands have a customer centric marketing strategy - and are also strongly becoming customer driven organizations.
Evaluation is to measure the performance of salespeople.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It is a critical function.
It constitutes comparing objectives with results.
Provide feedback.
Take steps to further improvement.
Methods:
Ranking Methods
Management by objectives (MBO)
Graphic Rating and Checklist methods
Basic concept of Marketing. What is Marketing?
difference between marketing and market.
market segmentation,targeting,and positioning,
why these are necessary???
Dr. V. Ramadevi, Department of Management.ramakarthik
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
Chapter 1 gabriel yudhistira h maria ulfaMariaUlfa157
Market driven strategi adalah suatu pelaksaan strategi untuk mendapatkan informasi tentang pasar sebagai bisnis informasi pemilihan, perumusan, dan penerapan strategi untuk mendapatkan keunggulan dalam pemasaran. Menurut Craven (2006 : 2) pengertian logika dari Market Driven Strategi adalah pasar dan konsumen yang membentuk pasar haruslah menjadi titik awal dari pembentukan strategi bisnis.
How does resource management help a business to provide value to its customer...Mr. Business Magazine
Resource management in any business is the basic need to be taken care of by a business person. It is the conductor that guides businesses towards operational efficiency, paving the way for the delivery of exceptional value to customers.
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Product Life Cycle and PLC Strategies in Brief.pptxAdiba Anis
I found it an interesting learning topic, the of PLC of products, the strategies to be considered at its various stages by marketeers and how product finally can be tuned out.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
3. The Marketing Concept- Revisited…. The Basic Concept was – Make things Customer Wants Modern Marketing was developed during 60’s During 1850’s There were marketing researches, Pricing Policies During 1900 it became a subject to be studied The flaws came out in 1957 with Ford
7. The Changing Face of Purchasing Until the mid 1980s, it had never been considered as a major player Now it is considered as a strategic weapon to achieve competitive advantage The emphasis is not just on doing things right but on making sure that the right things are being done in the first place Today's buyers are more proactive The objective is to have close business collaborations
8. The Role of Purchasing Management… Direct and Indirect Material Costs Vertical Integration Technological Change Cost of Capital Quality Competitive Structure
9. Purchasing Task is a Complex One Rapid Fluctuation of Demand and Supply Price Volatility of Raw Materials Constant Innovations Continuous Shifts in Currency Values Government Intervention
10. How Do Purchasing Policies Impact on KCRM High 3. Guarantees of Availability 1. Technical Cooperation Supply Risk 4. Efficient Order Processing 2. Optimization of Savings Potential Low/ Standard Product Value Low High Figure: Supply Risk & Financial Implication Matrix
15. Distinctive Competence Strategy Results from: Innovation Responsiveness to customer needs Superior service The objective here is to create a unique position for the company in the Market. Distinctive competence permits premium prices. Profitability depends in part on the sustainability of Competitive advantage.
16. Value Driven Strategy Key to stability and gain with key customers. How much value the customer is getting over and above the price that is paid.
18. Pitfalls of going for superior value Creating difference that buyers do not value. Pricing in excess of values delivered. Failure to understand the real cost of differentiation. Looking only to the core product as the basis of differentiation.
21. Motivation? Who Needs it? Motivation is the internal condition that activates behavior and gives it direction; energizes and directs goal-oriented behavior. Allowing incentives and letting the employees feel “I am an important part of the organization” are considered significant motivational facts. Awarding employees their due credits strengthens their motivation. Motivation begins with keeping employees in the know of corporate successes. Informing and motivating employees should be continuous, dynamic, instant and fun! For example: Jaguar Cars
22. What Employees have to do Understand that they are serving customers. Be customer driven because they all have customers, either internal or external. Acquire the proper understanding of the company morale “Delight” customers and retain them profitably.
24. What is malaise and recovering from it Malaise is dissatisfaction, depression, discomfort, etc. Occurs due to dissatisfying job and increment systems and other social pressure Organizations can go for performance based payment systems enabling ‘value’ or ‘value additions’ to the basic salary. Create awareness activities and greater bonding.