This document contains the objectives, definitions, and content for a lecture on prevention and promotion given by Mr. Daniel Akintade on March 23rd 2020. It defines key terms like prevention, promotion, implementation, and programs. It discusses the historical perspectives on prevention, levels of prevention, promoting communities through programs and social media, community development programs, and examples of community education events.

1. NAME: JORDANAE LINDSAY
LECTURER: MR. DANIEL AKINTADE
DATE: MARCH 23RD 2020
Prevention & Promotion:
Implementing Programs

3. OBJECTIVES
 Defining the following terms: Prevention,
promotion, Implementation & Programs
 The Historical perspectives on prevention and
promotion
 The Role and Levels of Preventions
 How can we help to promote our communities
 Community based programme
 Different programs for community development

4. DEFINITION OF TERMS
 Prevention: The action of stopping something from
happening or arising.
 Promotion: Promotions refer to the entire set of
activities, which communicate the product, brand or
service to the user. The idea is to make people aware,
attract and induce to buy the product, in preference
over others

5. DEFINITION OF TERMS
 Implementation: an act or instance of implementing
something : the process of making something active
or effective
 Program: The definition of a program is a planned
series of events, a performance or a booklet telling
you what events to expect as part of a series of
events.

7. The Historical perspectives on prevention
and promotion
 The concept of prevention comes from the field of
public health. This is very different from the medical
model, which refers to the framework of treating
social problems in the same manner that we treat
illness. Community psychologists have long been
critical of the medical model, given its shortcomings
in locating social problems in the individual, which
are often rooted in systematic inequalities.

8. The Historical perspectives on prevention
and promotion
 The 1960s were a critical point in time for the change
in focus to prevention, rather than treatment, of
individual disease (medical model). During this
point in history, there was a concentrated focus on
social inequality and civil rights, the prevention of
mental health disorders, and the establishment of
innovative prevention programming in the
community.

9. The Historical perspectives on prevention
and promotion
 The field of prevention was somewhat new to many
in the field of psychology. The public was also not
familiar with this idea as it represented a very
different way of thinking about solving problems.
 In the wake of debates, an abundance of
programming and empirical research surfaced. This
included research on preventive interventions to
reduce mental illness and social problems such as
crime and homelessness.

10. Role of Prevention
 One of the primary characteristics of the Community
Psychology field is its focus on preventing rather
than just treating social and psychological issues,
and this can occur by boosting individual skills as
well as by engaging in environmental change.

11. Levels of Preventions

12. Promoting Our Communities
 Social media is a great, inexpensive, way to
promote recreation activities in your
community, and with the proper tools and
processes in place, it doesn’t have to add
much time to your existing promotional
processes and workflows.

13. Promoting Our Communities
 With 2.3 billion active social media users in
the world, it’s a good bet your citizens are
using these platforms to engage in your
community. What follows are 19 proven best
practices for promoting your community’s
recreation events using social media.

14. Promoting Our Communities
 Having a healthy community is important for the
health and protection of the people. A healthy
community can provide access to quality education,
safe homes, lots of employment opportunities,
adequate and safe transportation, fun recreational
activities, as well as quality health care, to the people
living in it.

15. Promoting Our Communities
 Now, healthy living is defined by the healthy
choices that you make on a daily basis. It is
those choices that keep you healthy, not only
physically but also mentally and spiritually.
If you want to have an idea on how to have a
healthy lifestyle, you can get some advice
and tips on various websites like All About
The Lifestyle, for instance.

16. Promoting Our Communities
 Of course, it’s important that you know how to live
healthily, but it’s more important that you belong in
a healthy community in order to help reinforce it. A
healthy community encourages families and people
living in it to have healthy habits. Working with
everyone in the community to promote a healthy
lifestyle could bring forth a host of amazing health
benefits to a lot of people.

17. Promoting Our Communities
 Practicing healthy habits at home
 Growing Organic Food
 Volunteering in the Community
 Shopping in Local Stores

19. Community Development Programme
Community Based Programme?
 The purpose of this programme is to create an enabling
environment for citizens to participate in improving their
quality of life using their maximum strengths. Community
involvement is at the centre of developmental local
government and Community Based Planning (CBP) is the
main project implemented under this programme. CBP is
the methodology built on local vision, preferred outcomes
and strengths of communities. The process concentrates on
what the community can do for itself, understanding its
resources and making maximum use of its strengths. It is a
process that empowers communities and encourages them
to move away from dependency syndrome.

20. Community Development Programme
Community Education and Event Planning
Community education can vary from one-time events to
ongoing health talks or a series of risk reduction
workshops (see chapter three).
When planning educational event(s) be sure to consider
costs, materials, location, and what is possible in your
community. With the tools provided, consider
community education options listed below to increase
public awareness of CRC:

21. Community Development Programme
Continue:
 Host an informational table at a highly visible location
 Host a table at a health fair
 Plan a CRC screening and prevention informational
session
 Plan a series of workshops on CRC education and
awareness
 Work with the Diabetes coordinator or other health,
nutrition, or fitness people to coordinate health classes
or events (e.g., group walking days, cooking classes, or
fitness classes)

22. Community Development Programme
Host a large CRC event day with multiple tables and
resources including:
 Health care providers
 Risk reduction education
 Screening information o Kiki (a giant inflatable colon
available for events)
 Storytellers o Healthy lifestyle presentation

23. Community Development Programme
2000 Children Served During Nutrition
For Learning Week
 Approximately 2,000 children in nine schools across
the island were served breakfast by Scotia bank
executives as part of the Child Month activities in May
13. Dubbed Nutrition for Learning Week, Scotia
Group CEO, Jacqueline Sharp, joined Directors of the
Scotia Foundation, Branch Managers, and Scotia
Volunteers, to prepare and share breakfast to students
in the schools that are all part of the Bank's breakfast
programme

24. Community Development Programme
The Nutrition for Learning programme has assisted a
number of primary institutions to supplement their
school-feeding programmes by providing funds for
meal preparation for more than 14 years.

25. Community Development Programme
National Community Development
Project (NCDP)
 Social infrastructure sub projects consisting of the
rehabilitation, expansion or construction of schools,
health centres, day care centres, homes for children, the
elderly and the disabled, community centres, sports and
recreational facilities and community-based water supply
systems.
 Economic infrastructure sub projects including the
rehabilitation of urban access and feeder roads as well as
the rehabilitation and/or construction of community-
based agro-processing facilities.

27. REFERENCES
References
 Anderson, V., Boddapati, S., & Pate, S. (2019, June 21). Prevention and Promotion – Introduction to Community Psychology.
Retrieved from https://press.rebus.community/introductiontocommunitypsychology/chapter/prevention-and-promotion/
 Bevin, J. (2019, January 30). Promoting healthy lifestyle in your community. Retrieved from
https://thriveglobal.com/stories/promoting-healthy-lifestyle-in-your-community/
 The Economic Times. (2020). Promotions. Retrieved from https://economictimes.indiatimes.com/definition/promotions
 Elliott, J. (2017, February 15). 19 tips to promote your recreation activities using social. Retrieved from
https://www.civicplus.com/blog/pr/promote-recreation-activities-using-social
 EThekwini Municipality. (2011). Community Based Programme. Retrieved from
https://www.durban.gov.za/City_Services/Community_Participation/Pages/Community-Based-Programme.aspx
 LEXICO. (2020). Prevention | Meaning of Prevention by Lexico. Retrieved from https://www.lexico.com/definition/prevention
 Merriam-Webster. (2020). Definition of IMPLEMENTATION. Retrieved from https://www.merriam-
webster.com/dictionary/implementation
 Bevin, J. (2019, January 30). Promoting healthy lifestyle in your community. Retrieved from
https://thriveglobal.com/stories/promoting-healthy-lifestyle-in-your-community/
 Elliott, J. (2017, February 15). 19 tips to promote your recreation activities using social. Retrieved from
https://www.civicplus.com/blog/pr/promote-recreation-activities-using-social