Communication is the art of transmitting information, ideas, and thoughts between individuals or groups. Effective communication relies on a variety of skills, with listening skills being the most important at 45% followed by speaking at 30% and reading at 16%. The 7 C's of communication that build trust and improve relationships are credibility, courtesy, clarity, correctness, consistency, concreteness, and conciseness. The 4 S's that economize time and impress others are shortness, simplicity, sincerity, and strength. Barriers to communication include not listening, linguistic differences, self-interest, lack of planning, and failure to see the need. Excellent communication skills are required for success in today's global workplace.