The document outlines a course on business communication taught by Gull Zareen. It provides details on the semester, course code, instructor, schedule, objectives, and assessment breakdown. The course aims to enhance written and oral communication skills for business. Key topics include communication goals and techniques, effective listening and presentation skills, and integrating technology into professional communications. Students will complete assessments including quizzes, projects and a final exam.

1. Business
Communication
Gull Zareen

2. Business Communication
Course Outline
• Study Program
• Semester
• Course Code/ Title
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Resource Person
Sessions per week
Time
Total sessions
Session length
Pre-requisite
Office Hours
• BBA
• Spring
• Business Communication (Workshop:
Communication for Collaboration)
• Ms. Gull Zareen
• 2 (Tue/Thursday)
• 12:00-1:40
• 30
• 1 hour 40 minutes
• Fresh men’s English 1
• By appointment
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3. Introduction
• Pericles, noted,
• "The thinking human being not able to express himself stands at the same
level as those who cannot think".
• Peter Drucker, on Business Communication Courses
"... they (business communication courses) teach the one thing that is
perhaps the most valuable for the future employee to know ... This one
basic skill is the ability to organize and express ideas in writing and in
speaking ... The letter, the report, or memorandum, the 'ten-minute'
presentation' to a committee are basic tools of an employee."
• In a knowledge-based economy, the ability to communicate information in
clear and concise terms is becoming more important and more critical to
your career.
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4. AIM
Hence this course of Business Communication and
Report Writing, aims to enhance; the written and
spoken communication skills needed in the business
environment, expand critical thinking and problem
solving skills and development of these skills is
integrated with the use of technology.
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5. Course Objectives
• By the end of the course, students will be able to:
1. Exhibit advanced communication techniques including skillful use of words,
emphasis, unity, tone and style.
2. Communicate in a concise, clear, straightforward language.
3. Develop problem-solving and critical-thinking skills by analyzing business
problems, resulting in functional business documents: memoranda, letters, and
reports.
4. Strengthen reading and analytical skills by studying inductive and deductive
strategies, as well as comparing effective and ineffective business documents.
5. Demonstrate that they are perceptive and skillful communicators and that they
have the interpersonal, listening, and speaking skills necessary in both
independent and collaborative situations.
6. Apply functional and flexible communication skills within an expanding business
environment constantly affected by international, ethical, and diversity needs.
7. Integrate electronic elements in the oral and written communication process.
8. Identify important aspects of and develop materials for the job- search process.
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6. Oral Communication
Since the Medium of Instruction will be English Language, thus it will be
strongly expected to converse in the same language, thus providing
themselves with the opportunity to use various techniques of Effective
Communication, I.e., Questioning, sharing of Ideas with Pair, Group and
Whole Class. Since the Module is all about Business Communication and
Conducting Workshops, thus oral communication will be emphasized by
default.
In particular, students will be able to:
• Demonstrate the ability to express ideas and opinions on various
Business related topics
• Participate in classroom discussions and conduct workshops on multiple
topics.
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7. Assessment Break Down
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Class participation/Attendance: 5%
Quizzes: 10%
In-Class Assessments: 10%
Mid-term Assessment: 25%
Final Project Presentations:10%
Final Examination: 40%
Total: 100%
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8. Lecture No. 1
Objectives
At the end of the lesson the students will be able to:
• Identify the meaning of communication skills
• Identify the four main goals of communication and
the Basic process of Communication
• Comprehend the benefits of effective
communication
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9. Communication
It a process by which information is exchanged
between individuals through a common system of
symbols, signs or behaviors.
• Skill: is defined as a learned power of doing
something competently and something that is a
developed aptitude or ability.
• Communication Skills: Put the two together and
it’s obvious good communication skills can be
learned and that those skills can be used to
effectively deliver your message.
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10. Four Main Goals of
Communication
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To inform
To request
To persuade
To build relationships
Communications is a complex process and it
includes the verbal, nonverbal, and symbolic modes.
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11. Types of communication
Verbal communication (Language)
Words themselves do not have meaning. People have
meaning, and words are simply tools to convey that
meaning. What may be familiar to one person may
not be to another
Nonverbal communications
• One’s nonverbal communications, or body language
reflects one’s culture,
• It develops over time and with practice
• It is usually unconscious behavior
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12. Benefits of Effective
Communication
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Achieves shared understanding
Directs the flow of understanding
Helps people overcome barriers to open discussion
Stimulates others to take action to active goals
Channels information to encourage people to think
in new ways and to act more effectively
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13. The 10 Essentials of
Communication
• Know your audience and match your message to
the audience.
• Respect your audience and suspend judgments.
• Know exactly what you want to achieve
• Think and organize before you proceed.
• Think from your audience point of view.
• Be mindful of what your face and body are
conveying nonverbally.
• Listen carefully to all responses.
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14. The 10 Essentials of
Communication (Continued …)
• Be willing to share what you know and hear what
you don’t know.
• Stay focused on what you want to achieve and don’t
get distracted.
• Find a way to get your audience to explain what they
think you said.
• Discuss differences until you hear a satisfactory
version of the message you wanted to convey.
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15. Process of Communication
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16. STAGES
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Sender
Wants to transmit an idea, information or feeling
As a leader, when you issue orders and instruction
to your subordinates, you are a leader
Display knowledge of the subject (or the lack of it)
Message
The message is composed of all the symbols
assembled by the source to convey the intended
thought or idea.
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17. Channel
• Face-to-face meeting (verbal)Telephone, Video
conferencing, Written
Receiver
• The subordinate or individual who receives the
message is the receiver. The receiver decodes the
message to determine the idea, information or
feeling of the sender
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18. Feedback
• It becomes another message. For communications
to occur, there must be a continuous two-way
interchange of feelings, ideas, and values. By
soliciting feedback you can tell if the receiver has, in
fact, understood your message.
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19. Summary
• Communication is a Complex process and it
involves, a sender a receiver and a message
• There are two types of communication
• The four basic purposes of communication are:
To inform, to persuade, to request, to build
relationships
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