Communication involves the exchange of ideas, information, knowledge or feelings between individuals. It is a two-way process that can be either verbal or nonverbal. Verbal communication uses spoken or written words, with people spending 65% of their time on oral communication like meetings and 35% on written communication like letters and reports. Nonverbal communication conveys messages through appearance, gestures and facial expressions, and accounts for 85% of information transmitted. The communication process involves a sender encoding an idea into a message, sending it through a channel or medium, the receiver decoding the message, and providing feedback in response.

1. Name:
Qaisar
Roll No:
Bc-16029

2. Communication is a process of exchanging
the ideas, Information, Knowledge or
feelings between and among human beings.
It is a two way process. It may be
verbal/nonverbal cues. Communication
considered successful when it brings
desired results.
Communication

4. Verbal Communication
Verbal communication is the process
of communicating with words.
Oral Communication
means send message
through spoken words.
Business peoples spend
65% of their time on
oral communication.
For Example:
Meetings
Conferences
Interviews
Written Communication
means sending message
through written words.
Business peoples spend
35% of their time on
written communication.
For Example:
Letters
Invitation
Notice
Repots
Oral
Communication
Written
Communication

5.  It provides immediate feedback.
 It is easy to convey and understand.
 It can be easily be changed
according to the situation.
 It is suitable for large number of
receivers.
 It is well planned.
 It has permanent record.
 It is useful to convey long and
complex message.
 It is easier to understand as it
allows enough time to read and
think about the message.
Oral
Communication
Written
Communication

6. Nonverbal communication
is the process of communication without words. It
communicates through appearance, posture, facial
expressions, gestures, eye behaviour etc. It is
estimated that 85% of our information comes
through nonverbal communication.
For Example:
Nonverbal Communication

7. Communication Process

8. Sender/Source:
Sender is the starting
point of communication. The sender has an
idea, information/knowledge, he wants to share
it with others. The sender may be a writer or a
speaker.
Encoding:
Encoding means putting ideas into
a message. In the process of encoding an idea
may take the form of word, facial expression,
gesture etc.

9. Medium/Channel:
To send our
message we select a channel it is also
known as a medium. The choice of
channel depends on our Message,
Distance. Receiver, Resources, Safety
etc.
Receiver/Decoder:
The receiver gets
the massage. He may be a read or listener.
The receiver holds a key place in the
process of communication.
Channel

10. Decoding:
Decoding means taking ideas
out of the massage. When the receiver
decode our massage, he understand it. If
the Message is easy, the receiver
understand it quickly.
Feedback:
Feedback is
our receiver's response. it is
a final link in the
communication chain. After
getting the message, our
receiver responds in some
way.

11. Information Richness & Media Selection
Feedback:
Does the medium allow for two way communication & contain the
ability and speed necessary to provide the require feedback.
Channel:
Does the medium allow for multiple cues ranging from combined
visual & audio.
Type of Communication:
Does the medium allow for emotional/ personal connections it is
personal/impersonal.
Language Source: