Communication involves the transmission of information from a sender to a receiver. There are various components in the communication process including the sender, message, channel, medium, receiver, and feedback. Communication can be one-way, with information flowing from the sender to receiver only, or two-way, allowing feedback from the receiver to the sender. Channels of communication in organizations include vertical communication up and down the hierarchy and lateral communication between peers. Common communication media are written, oral, and electronic forms.

1. Communication
By: Bhavic Savaliya

2. What is communication?
 Communication is about sending and receiving
information or the transmission of information and
meaning from one party to another through using
shared symbols.

3. Communication
 Communication - the evoking of a shared or common
meaning in another person
 Interpersonal Communication - communication between
two or more people in an organization
 Communicator - the person originating the message
 Receiver - the person receiving a message

4. Basic Interpersonal Communication
Model
Communicator Receiver
Message
• Context
• Affect
Influence message quality, accuracy, clarity
Include age, gender, values, beliefs, culture, experiences,
needs

5. Communication process model
Sender Message Channel Medium Receiver
Feedback

6. One-way and two-way
communication
 One-way communication
 Information flows only in one direction –from the sender to the receiver with no
feedback
 A much common way of communication because it is faster and easier for the sender and
there is no trouble from disagreement.
 There may be mistakes in transmission of information.

7. One-way and two-way
communication
 Two-way communication
 A process in which information flows in two-directions –the receiver provides feedback and
the sender receptive to the feedback.
 It is more accurate and fewer mistakes in transmission.
 But it is time-consuming and more difficult for the sender.

8. Channels of communication
 Vertical communication channels
 Lateral communication

9. Channels of communication
 Vertical communication
 Information passes downwards or upwards in the
organization.
 Downward communication means that the manager
tells employees about a decision that has been
already made. It allows decisions to carried out
quickly.
 Upward communication refers to employees’ giving
feedback to the manager about the decision. It helps
managers to understand employees’ ideas on the
decision.

10. Channels of communication
 Lateral communication
 People in the same level within an organization pass
information to each other.
 It can strengthen the understanding and coordination
between people in different departments.

11. Channels of communication
Board of directors
Financial
dept.
Marketing
dept.
Employees Employees

12. Communication media
 Written communication media
 Oral communication media
 Electronic communication media

13. Written communication media
 Communication through: Letters, Memos, Reports,
Forms , Notice boards and Internal magazines or
newspapers
 Messages can be revised several times.
 The sender can not receive immediate feedback.

14. Oral communication
 Face-to-face discussions, telephone conservations,
formal presentations and speeches
 Advantages: Questions can be asked and answered
directly; feedback is immediate; and the sender’s
attitude can be sensed.
 Disadvantages: few permanent records

15. Electronic communication
 Communication through electronic media such as
mobile phone, paging devises, lap top computers, E-mail,
fax machines, and electronic notice boards
 Messages can be delivered instantly, over long
distances, and to a large number of people.
 But not all people have can access to the media.

16. Thank You