Dawn Doherty presented a business development coaching session for real estate agents and service professionals. The session agenda included introducing the Ground Control Business Coaching program, discussing how to identify and speak to one's ideal client through developing a target market, personal brand, and value proposition. Participants were assigned exercises to complete before the next session, including developing their "5 reasons to hire me" pitch and beginning to implement the workbook from Doherty's BYS Illustrated method. The goal of the coaching program is to help participants reach more people and make more money through implementing Doherty's client attraction and business development strategies.

1. PRESENTED BY
DAWN DOHERTY
BUSINESS DEVELOPMENT COACH

2. Welcome!
I help real estate agents and other service professionals
REACH MORE PEOPLE
so they can MAKE MORE MONEY!

3. Session 1 Agenda
• Introduction and Foundation
• Ground Rules for GCBC
• Why people buy what your selling/ your personal brand
• How to talk about what you do
• BONUS: 5 reasons to hire me

4. My Story
me w Marie

7. GCBC- What You’ll Complete
• Commit to a CRM- capture, log and segment
• Target market and niche
• How to speak about what you do/ stand out
• System for keep-in-touch online and offline
• System for staying top-of-mind with special people

8. GCBC- Ground Rules
• No complain zone- come to me
• Accountability partners
• Work happens between sessions- Basecamp
• Reward- FREE “Power Session” ($450 value)
• Reduced rate for coaching with me (Power and 6 month)

9. GCBC- Materials
• Everyone receives BYS Illustrated
• Online workbook at bysillustrated.com/app
• Register “bookedsolidnow”

10. GCBC- Tools
• Mention & recommendations
• Learn on your own/ hire resources
• Not necessary but helpful & what I use

11. How to Find Your Ideal Client
The importance of having a target market
• They “hang out” in the same place
• Let’s people know you’ve dedicated your life’s work to
them
• They have an established communication network

12. Three Components
• Your who and do what statement
• Your why you do it statement
• Your tagline

13. • Who is your Target Market?
• What do they Need & Desire?
• What is the #1 Biggest Result that you help them
with?
• What are the deep rooted Benefits?
FEPS: Financial, Emotional, Physical, Spiritual

16. 5 Reasons why I should hire you
• Be prepared to answer this with confidence
• I offer “this” SO you benefit in this way
• The best thing for you is me!

17. This Week’s Exercises
• Complete Module 1 Foundation exercises http://
bysillustrated.com/app
• Role play sales dialogue with accountability partner
• 5 reasons to hire me- complete (contest next week)
• Look and feel for Brand

18. THANK YOU FOR YOUR TIME!
VISIT:
DAWND.COM