This presentation covers all the essentials for marketing your mediation practice online. It was presented by Founder and President of LaFleur Marketing, Chip LaFleur at the Voluntary Facilitative Mediation (VFM) Training Seminar in Grand Rapids in March 2018. You can read more about this specific topic on our blog here: https://lafleur.marketing/blog/mediation/
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...Flightpath Inc
Flightpath partnered with Fairleigh Dickinson University on a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees, and enhance student life & connections.
This case study, presented by Jon Fox of Flightpath and Jon Wexler of FDU, outlines insights on the overall strategy, platform selection, campaign execution and success measurement.
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
Marketing Retirement Homes & Senior Care - Integrated Multichannel MarketingOur Kids Media
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...Flightpath Inc
Flightpath partnered with Fairleigh Dickinson University on a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees, and enhance student life & connections.
This case study, presented by Jon Fox of Flightpath and Jon Wexler of FDU, outlines insights on the overall strategy, platform selection, campaign execution and success measurement.
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
Marketing Retirement Homes & Senior Care - Integrated Multichannel MarketingOur Kids Media
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Presentation: The Business of Blogging (for Lawyers)
Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com
One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!
Lander Academy - Peep Laja's How to build websites that sellLander Inc
Peep gave us a really useful checklist to increase the conversion and sales of your websites. With this presentation you will see how to improve your site site and which mistakes you can avoid.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
How to use Social Media for Prospecting
In a world of integrated marketing, there's one area that marketers tend to overlook in net new name acquisition: engagement. That's where the relationships fall down...no engagement early on. Hear how one marketer used social media outlets to cast a wider net into target accounts and increase the prospect:customer attendee ratio at events by 50%.
* Christelle Flahaux, Sr. Manager, Field Marketing Programs, Taleo
Masters of Marketing -- Teach Me How to MarketDarmini Kara
In the September 17, 2015, Masters of Marketing webinar, Marketing Sidekick Phillip Long discussed insurance agency marketing, all its parts, and how to tie it all together.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Presentation: The Business of Blogging (for Lawyers)
Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com
One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!
Lander Academy - Peep Laja's How to build websites that sellLander Inc
Peep gave us a really useful checklist to increase the conversion and sales of your websites. With this presentation you will see how to improve your site site and which mistakes you can avoid.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
How to use Social Media for Prospecting
In a world of integrated marketing, there's one area that marketers tend to overlook in net new name acquisition: engagement. That's where the relationships fall down...no engagement early on. Hear how one marketer used social media outlets to cast a wider net into target accounts and increase the prospect:customer attendee ratio at events by 50%.
* Christelle Flahaux, Sr. Manager, Field Marketing Programs, Taleo
Masters of Marketing -- Teach Me How to MarketDarmini Kara
In the September 17, 2015, Masters of Marketing webinar, Marketing Sidekick Phillip Long discussed insurance agency marketing, all its parts, and how to tie it all together.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About ItEdward Brown
This information provides tips to solo practitioners for becoming recognized thought leaders on LinkedIn to gain trust and credibility, as well as maximize their income and influence within the legal community and the industries they serve.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Everything you need to know about brand messagingJaninne Brunyee
Whether you are launching a company, a nonprofit, a product or a service, creating a brand messaging framework that communicates the value of what you are offering is one of the most important tasks your leadership team will take on.
Lean Analytics - Communication Layer into the World of BusinessBen Yoskovitz
Lean Analytics is more than just understanding what to track and when. Lean Analytics (and data in general) is about communication within an organization. This is a 1-day workshop I conducted at CrunchConf 2016 in Budapest with a group of data analysts and data scientists to help them understand their role, through the use of analytics, within a larger organization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Holistic Approach to Marketing Your Mediation Practice - LaFleur
1.
2. YOU C ON TR OL
MOST OF W H AT
PEOPLE FIN D OU T
ABOU T YOU
ON LIN E.
3. ASK YOURSELF: WHAT DO PEOPLE FIND
WHEN THEY LOOK YOU UP?
• Does that tell your audience that you offer mediation services?
• Does it indicate you’re a good and fair mediator?
• Is the way you talk about mediation accessible to your audience?
10. D O YOU H AVE PR OFESSION ALLY
D ESIGN ED ASSETS?
11. WHAT’S YOUR MISSION? (Hint: keep it simple)
“I’m dedicated to helping individuals and businesses resolve conflict and move
forward in their lives by providing caring, accurate, thorough, and creative legal
services.”
“I’m a navigator who empowers people to move through the sea of conflict from
where they are to where they want to be.”
17. DO YOU KNOW THE TOP SITES THAT PEOPLE USE TO FIND
MEDIATORS?
18. LOOK FOR OTHER DIRECTORIES SPECIFIC TO YOUR PRACTICE
AREAS.
19. SHOWING UP AT THE TOP OF A LOCAL SEARCH CAN BE AS
GOOD AS ACHIEVING A PAGE ONE RANKING IN GOOGLE.
20. HOW DO I START SHOWING UP IN LOCAL SEARCH?
• Verify your info with Google My Business
• Add photos
• Use a local number
• Focus your listing on mediation
• Create and populate social profiles
29. PPC LETS YOU BID ON THE MOST
PROMINENT SPOTS IN SEARCH —
BUT THAT MEANS LOTS OF
COMPETITION.
30. IS PPC WORTH IT?
We can use data to answer this question.
• Create a campaign
• Drive traffic to a landing page
• Look for conversions (clients)
• Calculate total fees from those clients
• Do the math
32. WHY BOTHER WITH PPC ADVERTISING?
• Yields results quickly
• Can deliver consistent traffic
• Allows for precise targeting
• Fast way to test messaging and visuals
34. WE INVESTIGATED SPENDING ON PPC ADS
IN GRAND RAPIDS.
Search terms:
• “mediators in Grand Rapids”
• “mediation in Grand Rapids”
• “civil mediators in Grand Rapids”
• “divorce mediation in Grand Rapids”
• “custody mediation in Grand Rapids”
35. Results:
• Mediate.com - $699/month
• Christianmediation.com (based in
Phoenix, AZ) - $315/month
• Redwoodresolutions.com (based in CA) -
$90/month
WE INVESTIGATED SPENDING ON PPC ADS
IN GRAND RAPIDS.
39. WE ASKED SOME OF OUR CLIENTS
WHAT THEY WANT IN A MEDIATOR.
• Smart
• Strong communicator
• Gets to the point
• Experience as an attorney trying
similar cases
• Track record of success mediating
similar cases
• Respected by attorneys from both
sides
• Committed to settling the case
• Knows the value of a case
41. WHAT IS “CONTENT” ANYWAY?
“Information and experiences that are directed toward the end-
user or audience”
• Blog articles
• Website pages
• Images and videos
• Social posts
42. WHAT IS CONTENT MARKETING?
Creating, publishing, and sharing content to build your brand’s
reputation and visibility
45. CONTENT MARKETING IS EFFECTIVE
(AND COST-EFFECTIVE).
• Content marketing yields 3x the leads for 62% less cost compared to
traditional advertising methods.
Reference: McCoy, J. (2017, October 22). 9 stats that will make you
want to invest in content marketing. Content Marketing Institute.
46. WHERE DO I PUBLISH MY CONTENT?
Your firm’s website
Your own website
Your own mini-site
LinkedIn
47. WHAT SHOULD I WRITE ABOUT?
Draw from your expertise and experiences
• Questions from clients
• Common misconceptions about mediation
• Your philosophy and approach
• New techniques and technologies
• Common objections and concerns
• Interesting issues that come up during your cases
62. THE OPPORTUNITY IS THERE FOR
MEDIATORS WHO CAN USE
DIGITAL MARKETING TOOLS AND
TACTICS TO
PROMOTE THEIR BRAND AND
MESSAGE.
Editor's Notes
Retain your focus on 1:1 interactions, even in broader marketing efforts
Communicate your values, your philosophy, and your purpose for being a mediator
Is this something you’re passionate about?
Why does it appeal to you?
These are the foundations for your marketing messaging. If you don’t know what they are, then how can you communicate them effectively?
Your goal: learn about your potential client’s needs and find out whether they match up with your skillset. If so, convince the potential client that the fit is right.
Just like mediation, the core of marketing is communication, and the more it feels like 1:1 communication, the more effective it is.
Clients’ first concern isn’t how great you might be. Focus on the potential client’s needs rather than your services and credentials.
Think about communications on a 1:1 basis, not marketing-speak
How would you position yourself if someone asked if you were the right mediator for the job?”
Branding is how you infuse your communications with purpose from a marketing standpoint.
It’s more than a logo, but logos and other imagery are an important part of branding.
Bbusiness cards, envelopes, letterheads, etc.
Just like a company would, craft a mission statement.
Doesn’t need to be long or intricate – think of it as your “elevator pitch”
Keep it simple
Examine all of your messaging and ask yourself whether it fits with and furthers your mission.
What is your area of expertise as an attorney? Focus your practice and sell your experience as a value to clients
If you’re solo, it’s difficult and unconvincing to market yourself as a jack-of-all trades mediator.
Website: Does your profile page talk about mediation?
Do you contribute content to the website?
If so, does it relate to mediation?
Begin with no awareness
Awareness leads to consideration
Research and discovery loop (think of the phase when you’re considering making a major purchase – you may be aware of one option and keeping it in mind, but you’re still looking at others – need to keep the user engaged during this stage)
Conversion (lead becomes a client)
Post-client experience (keeping them engaged to generate reviews, testimonials, referrals)
Mediation.org
a. Free to join – subscription cost to publish resume or become an Affiliate Mediator
b. We searched for mediators in Grand Rapids in EVERY practice area and only one mediator showed up
Mediate.com
a. Premium membership for $36/mo or $360/yr
b. We looked for personal injury mediators in Grand Rapids, MI – only 4 results, and only two were listings of individual mediators with photos
Look for directories specific to your practice areas and find out how you can get listed
a. Examples – if you’re focusing on other attorneys, create a listings on Justia – not mediation-specific, but it serves as a directory for personal injury lawyers, and you can list mediation as one of your practice areas
The surefire way to get more reviews: Make it easier for clients to review you. Ask right away and then follow up with a reminder email containing links
Yes — reaches a different audience than your website and other online properties, and it does so in an organic way that can yield leads
Connect with attorney groups on LinkedIn and regularly share content
Post on Facebook and Twitter regularly — connect with and follow other lawyers, mediation groups and associations, etc.
Publishes weekly Friday video content answering FAQs and profiling staff members
Good mix of informational material and “slice-of-life” content (office photos, holiday greetings, etc.)
Posts several times per week – consistency is key for engagement
YouTube is the second most popular website in the world and receives more traffic than Google on desktop computers.
Like Instagram, it’s an ideal platform for building trust and familiarity
Ex. The Resolution Center in Maryland
PPC involves bidding to appear among the ad results that show up at the top and bottom of search engine results pages
Programmatic involves using software to purchase digital advertising space (like banner ads)