@PatFlynn
PATisLIVE.com

How to
CONVERT your
CASUAL READERS
into

RAVING FANS

by Pat Flynn
What is a

RAVING FAN?
Affinity

Pyramid
Connected
Community

ACTIVE AUDIENCE

Casual Audience
Affinity

Pyramid

Raving
Fans

Connected
Community

ACTIVE AUDIENCE

Casual Audience
“Raving fans aren’t created the moment
people discover you,
they’re created by the moments
you create for them over time.”

(via @PatFlynn)
First
Impression

Unique
Content

Be
Consistent
Raving
Fans

Connected
Community

ACTIVE AUDIENCE

Casual Audience
“If you can define
better
the problem______
than your target customer,

they will automatically
assume that you have
the solution.”
-Jay Abraham
Put Some

you
into

YOUR

BRAND
Small, Quick

WINS
Raving
Fans

Connected
Community

ACTIVE AUDIENCE

Casual Audience
your
brand

User

User
your
brand

User

User
your
brand

User

User
Ask

QUESTIONS
…
Ask
QUESTIONS
for THE answer.
SteveSpanglerScience.co
Solve for X.
Community

Decision
The

Factory

Tour
The

Factory

Tour
“Knowing how things work is the
basis for appreciation and is thus a
source of civilized delight.”
-William Sapphire
Create Gigs
Date,
time
& duration

Interaction
Meetups
Reach out & Highlight

COMMUNITY MEMBERS
Booshaka.co
m
Raving
Fans

Connected
Community

ACTIVE AUDIENCE

Casual Audience
Create memorable moments by surprise.
Thank you!
@PatFlynn
Questions?

AskPat.com

smartpassiveincome.co

NMX 2014 - Super Session - How to Convert Your Casual Readers into a Thriving Community of Raving Fans